Proactive Director of Sales and Market Development with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Routinely finishing in top ten in company each month, and top 1 or 2 in division, based on all metrics Directors are graded on.
Took community routinely below budgeted occupancy budget to 10 to 15% above budget.
Cultivated and maintained strategic alliances with key partners and vendors. Managed sales promotions and marketing strategies on major social media sites.
Analyzed sales and marketing data for improved strategies.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
Managed production of leaflets, posters and newsletters.
Suggested innovative ideas to increase sales and improve customer experience.
Utilized CRM software to track sales progression and communicate project needs.
Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Sourced advertising opportunities to place adverts in press and social media. Conducted market research to identify customer needs and preferences. Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Compiled and analyzed data to determine approaches to improve sales and performance.
Jun 2021 - Oct 2022
Managed accounts to retain existing relationships and grow share of business. Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
My monthly expectations were to complete 250 calls, 200 emails, 200 texts, 25 outreach appointments, that I exceeded over those amount each month.