Chris Pietsch
Lake In The Hills,IL
Summary
Driven sales leader with a proven track record at Arcana Power, adept in sales strategy development and team building. Excelled in securing major OEM partnerships and delivering over 20% fiscal growth. Skilled in promotions execution and sales coaching, consistently surpassing sales quotas through innovative marketing initiatives and exceptional customer service.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Sales
Arcana Power/Fit Wave LLC
03.2024 - Current
- Company Overview: Arcana Power is a $250MM consumer and commercial manufacturer of health products and services
- Developed and launched a new home fitness brand and OEM solutions for the B2B sales channels
- Secured large [$150MM] OEM partnership with Core Health and Fitness manufacturer valued at $2-$10MM
- Secured a retail partnership with QVC valued at $500K annually
- Developed a B2B go-to-market value proposition and strategy
- Refined a competitive assortment and pricing strategy
- Arcana Power is a $250MM consumer and commercial manufacturer of health products and services
Director of Retail
OVICX Technology Co Ltd
07.2022 - 02.2024
- Company Overview: OVICX Technology manufacturers consumer health and personal care electronic products and services
- Responsible for developing and executing the retail B2B go-to-market retail strategy
- Planning and execution resulted in annual sales exceeding $2.5MM
- Secured partnerships with Walmart, Target, eBay, Kohl’s, Sears, Hammacher Schlemmer, Walgreens, QVC/HSN
- OVICX brand ambassador for QVC on-air presentations resulting in sales of over 1,500 units/$450,000
- Performed, negotiated, and executed all distribution and retailer partnership contracts
- Executed/exhibited/attended key fitness tradeshows including IHRSA
- Participated in brand/marketing development to include collateral, presentations and social media
- OVICX Technology manufacturers consumer health and personal care electronic products and services
Global Hospitality Manager
Core Health and Fitness
07.2019 - 02.2020
- Company Overview: Represented Core Health and Fitness a leading global health product manufacturer, revenues exceeding $125MM
- Responsible for executing a commercial global hospitality strategy, including products and warranty services
- Leveraging the strength of Core Health and Fitness brands to grow key accounts and acquire new partners
- Exceeded 2019 $1MM revenue goal by 40%
- Executed the Hilton global Request for Proposal and won the opportunity to secure a 3-year contract extension
- Key account manager for the Hilton partnership
- Expanded the Hilton partnership by securing the Hilton Five Feet to Fitness in-room fitness solution
- Secured a $5MM contract with the second-largest global hospitality company, Choice Hotels International
- Represented Core Health and Fitness a leading global health product manufacturer, revenues exceeding $125MM
Business Development MGR/Sears Home Services
Sears Holdings Corporation
08.2016 - 01.2019
- Acquired retail and manufacturing partners selling Sears Home Services warranty/repair service platform
- Secured largest external client contract with Sloan Valve / Flushmate with a 5-year NPV of $2.3MM
- Secured and managed key accounts to include Office Max/Office Depot, Exelon/Constellation Homes, and Conn's resulting in sales of over $5MM
- Received Sears Home Services CEO award for top sales exceeding OKR targets by 55%
- Developed an aggressive prospecting strategy utilizing Salesforce CRM with over 30% conversation rates
- Collaborated with team to design private/white label branded platforms for retailers and OEM manufacturers
National Commercial Sales Manager
Sears Holdings Corporation
01.2010 - 01.2016
- Developed and implemented a national commercial fitness program to expand Sears Commercial's value proposition while expanding Sears #1 fitness position in the marketplace
- Category / Buyer responsibilities to included identifying key industry brands, onboarding new vendor partners, assortment selection/pricing, product training, reporting, web development, and services
- Created GTM strategy to include sales enablement training and development along with sales/marketing toolbox
- Achieved consistent double-digit YOY growth in both sales and profit with current fiscal growth of 20%
- Secured a strategic deal with Olivet Nazarene University's new student recreation center valued at over $500,000
- Secured three national Property Management agreements and delivered annual revenue of $1.5MM
- Developed a commercial website that produced over 1,000 quotes and generated over $10MM in opportunities
- Managed the rollout of the commercial fitness offering to the 67 “Sears Specialty Fitness Flagship Stores”
Consulting / General Manager
CardioVision
01.2009 - 01.2010
- Hired as a consultant / General Manager and tasked with turning around a declining business
- Implemented several improvements including focusing on high-margin products, dealer distribution, website development, marketing, tradeshow planning, product development, and supply chain management
National Sales Manager
Johnson Health Tech/Horizon Fitness
01.2007 - 01.2009
- Company Overview: Represented Johnson Health Tech a $350MM global manufacturer of health/wellness brands in the fitness industry
- Lead a multi-level sales team consisting of three Regional Sales Managers and a Sales Coordinator
- Responsible for North America dealer sales and delivering $20MM in profitable sales
- Managed a team of three Regional Sales Managers and a Sales Coordinator
- Managed 125 individual retail dealers
- Achieved consistent YOY same-store sales growth [9% - Franchise] and [5% - Dealer]
- Grew key account management 50% YOY 07 vs 08
- Managed the franchise retail portfolio consisting of 325 Play it Again Sports retailers in both the US and Canada
- Increased sales through expansion into the Independent Bike channel
- P&L and reporting responsibility including developing annual Sales and Operating plans
- Represented Johnson Health Tech a $350MM global manufacturer of health/wellness brands in the fitness industry
Director of Retail
Nautilus Inc.
01.2006 - 01.2007
- Company Overview: Consumer/Commercial Manufacturer
- Lead a sales team consisting of two Regional Sales Managers, a Territory Sales Manager, and a Business Analyst
- Delivered $28MM in sales for the Midwest and Western Retail Division
- Only US sales division to achieve the 2006 sales target of $28,836,322 while exceeding margin targets
- Region/team delivered over 50% of the total $60MM specialty plan [out of three regions]
- Utilized a collaborative process to develop annual dealer marketing/trade promotions
- PL responsibilities along with developing annual Operating and Sales plan maintain
- Consumer/Commercial Manufacturer
Education
BBA -
university of Iowa
Skills
- Sales strategy development
- Sales leadership
- Promotions execution
- Task delegation
- Sales proficiency
- Promotional planning
- Team member development
- Sales quotas
- Team building
- Sales coaching
- Marketing initiatives
- Customer service
Certification
Six Sigma Green Belt
Timeline
Director of Sales
Arcana Power/Fit Wave LLC
03.2024 - Current
Director of Retail
OVICX Technology Co Ltd
07.2022 - 02.2024
Global Hospitality Manager
Core Health and Fitness
07.2019 - 02.2020
Business Development MGR/Sears Home Services
Sears Holdings Corporation
08.2016 - 01.2019
National Commercial Sales Manager
Sears Holdings Corporation
01.2010 - 01.2016
Consulting / General Manager
CardioVision
01.2009 - 01.2010
National Sales Manager
Johnson Health Tech/Horizon Fitness
01.2007 - 01.2009
Director of Retail
Nautilus Inc.
01.2006 - 01.2007
BBA -
university of Iowa
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