Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Kelsey Ray

Colorado Springs,CO

Summary

A data-driven marketer with five years of experience, relocating to Colorado Springs before the end of October. Seeking a full-time position that offers professional challenges and values the experience I can bring to the table. A self-starter with excellent time management and problem-solving skills and a deep love for all things marketing and design.

Portfolio: www.celestitedesign.com

Overview

5
5
years of professional experience
1
1
Certification

Work History

Owner of Kelsey Ray Imagery

Self-Employed
01.2023 - Current
  • Photographs and edits imagery of various products for businesses using the Adobe Suite software.
  • Provides business owners with brand photography to use for marketing and on their social media pages.
  • Digitally enhance and fix old, worn-out photos of loved ones for different clients.


Communications & Marketing Manager

City of Owensboro
08.2021 - 08.2022
  • Photographed major community events, press hearings, and meetings. Used these images to create social media content.
  • Created a 33% increase in the city's social media audience by following standard social media tactics, purposeful content creation, and increasing daily community engagement efforts.
  • Monitored social media analytics on a weekly basis and made adjustments as needed, yielding an engagement rate increase of 79%.
  • Designed print collateral materials and coordinated branding across multiple communications channels.

Graphic Design/Admin Assistant

Kurtz Auction & Realty
09.2018 - 08.2021
  • Used Adobe Suite to edit images of real estate and aerial photography to use in marketing campaigns and to create printed marketing collateral.
  • Photographed select properties and individuals for social media usage and sourced 3rd party imagery when needed.
  • Managed all social media accounts and optimized website content on a weekly basis.
  • Handled inbound contacts and provided customer service according to departmental policies and procedures.

Creative Intern

Designory
06.2018 - 08.2018
  • Produced digital media assets and sourced imagery for promotional advertisements and marketing materials for high-level clients like Intel, Metlife, and Case IH.
  • Updated and created cross-functional decks and presentations.
  • Participated in team-based collaborations to develop effective client marketing and communications tactics.

Education

Bachelor of Science - Graphic Communications Media

Murray State University
Murray, KY
05.2018

Business Certificate -

Owensboro Community & Technical College
Owensboro, KY
05.2016

Skills

  • Social Media Marketing: Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube
  • Email Marketing: MailChimp/Mailerlite
  • SEO & Keyword Optimization
  • Google Ads & Google Analytics
  • Digital Marketing Strategy & Content Development
  • Adobe Suite: InDesign, Illustrator & Photoshop
  • Canva
  • Digital Photography & Videography
  • Microsoft Office & G-Suite
  • CRM Softwares
  • Customer Service (8 years)

Accomplishments

Platinum Award for NAA's 2021 Marketing Competition

Gold Award for NAA's 2020 Marketing Competition

Certification

Online Marketing Foundations (LinkedIn)

Fundamentals of Digital Marketing (Google)

SEO: Keyword Strategy (LinkedIn)

Google Ads Essential Training (LinkedIn)

Timeline

Owner of Kelsey Ray Imagery

Self-Employed
01.2023 - Current

Communications & Marketing Manager

City of Owensboro
08.2021 - 08.2022

Graphic Design/Admin Assistant

Kurtz Auction & Realty
09.2018 - 08.2021

Creative Intern

Designory
06.2018 - 08.2018

Bachelor of Science - Graphic Communications Media

Murray State University

Business Certificate -

Owensboro Community & Technical College

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Kelsey Ray