Chris Renfroe
Atlanta,GA
Summary
Highly energetic, results-driven individual with over 10 years experience in IT/consultative sales. Extensive experience in partner/channel management, lead generation, business development, and coordinating sales strategies both internally and externally in order to exceed revenue targets. Excellent organizational and communication skills.
Overview
12
12
years of professional experience
Work History
Inside Sales Representative
Veeam Software
09.2023 - 05.2025
- Cultivated relationships with key enterprise, state/local government, education, and commercial clients to enhance customer satisfaction and retention
- Analyzed sales data to identify trends, optimize strategies, and improve performance
- Drove key business and technical benefits mapped to the end user requirements from partner deal registrations, qualified opportunities, and lead generation lists; cold calling as needed
- Coordinated sales activities with partners and resellers to identify and close new business
- Collaborated with cross-functional teams to streamline communication and expedite order processing
Sales Analyst
Accenture
04.2023 - 09.2023
- Used consultative sales techniques to understand customer needs and recommend relevant products and services
- Helped launched successful partner digital advertising campaign
- Achieved 200% of goal in first quarter
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases
Senior National Channel Sales Manager
Verkada
11.2021 - 08.2022
- Manage on-boarding, growth, and development of key Verkada national reseller partner
- Work collaboratively with Verkada sales teams to identify key opportunities, close business, develop sales forecasts, and remove potential obstacles
- Educate partner executives and sales teams on Verkada products, programs, promotions, pricing and sales campaigns
- Develop and execute customer-facing and internal partner marketing activities
- Facilitated channel engagement to support territory sales goals
National Channel Manager
Veeam Software
04.2016 - 11.2021
- Educated and enabled national partner sales reps on Veeam as best of breed data management solution
- Increased overall revenue by ~15% YOY
- Demonstrated benefit and ease of tying Veeam's solution into partner's current product offerings to better meet customers' needs
- Developed and executed sales presentations as well as both internal and external product training workshops.
Inside Channel Manager
Veeam Software
01.2015 - 04.2016
- Part of select group to spearhead Veeam's expansion into West Coast
- Coordinated sales activities with wide range of partners to identify/close new business and drive increased consumption at existing partners
- Maximized coverage within defined region and penetrated organizations with Veeam products
Inside Channel Developer
Veeam Software
04.2014 - 01.2015
- Spearheaded new position at Veeam as one of first employees in role
- Recruited and elevated various resellers through Veeam's partnership program
- Initiating telephone and email contact with potential partners from developed web and lead generation lists
- Providing support to Veeam's partners including follow ups, product information, quotations and closures
Inside Sales Associate
Veeam Software
04.2013 - 04.2014
- Received and responded to inbound sales leads, converted them to new business
- Maximized coverage within defined region and penetrated organizations with Veeam products
- Developed solid working knowledge of Veeam products and benefits provided to potential customers
Education
Bachelor of Science - Education | Recreation Management
University of West Georgia
Carrollton, GA08.2009
Skills
- Sales and marketing
- Revenue Generation
- Account development
- Pipeline development
- B2B sales
- Relationship building
- Strategic partnerships
Accomplishments
- Achieved 200% of quota in Q2 2023 at Accenture
- Achieved 340% of sales quota for Q4 2021/22 at Verkada
- Achieved 100% of sales/partner quota at Veeam in 2014, 2016, 2018, 2020
- 2016 Q2 Channel Sales MVP at Veeam
Timeline
Inside Sales Representative
Veeam Software
09.2023 - 05.2025
Sales Analyst
Accenture
04.2023 - 09.2023
Senior National Channel Sales Manager
Verkada
11.2021 - 08.2022
National Channel Manager
Veeam Software
04.2016 - 11.2021
Inside Channel Manager
Veeam Software
01.2015 - 04.2016
Inside Channel Developer
Veeam Software
04.2014 - 01.2015
Inside Sales Associate
Veeam Software
04.2013 - 04.2014
Bachelor of Science - Education | Recreation Management
University of West Georgia
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