Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
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Chris Rickard

Fairport,NY

Summary

Dynamic and results-driven sales leader with 20+ years of experience accelerating revenue growth and market expansion across diverse industries. Proven ability to win and grow key accounts through consultative selling, relationship cultivation, and data-driven strategy. Recognized for exceeding targets, launching new business verticals, and scaling operations from startup to multimillion-dollar revenue. Collaborative, analytical, and relentlessly client-focused—with a history of turning opportunities into long-term success.

Overview

23
23
years of professional experience

Work History

Sales and Marketing Manager

Guerrilla Golf / FLX Apparel
03.2020 - Current
  • Grew company revenue to $3.5M+ through strategic planning, brand development, and aggressive market expansion.
  • Built a robust e-commerce and retail presence by spearheading omnichannel sales strategies.
  • Closed high-value accounts and built partnerships that significantly increased repeat business.
  • Developed scalable systems to support growth while maintaining personalized customer service and operational efficiency.

Senior Sales Specialist

Boathouse Sign Company
11.2017 - 03.2020
  • Launched the company’s sales division and drove annual revenue from $0 to $1.3M in under 3 years.
  • Led all phases of business development, including sales strategy, prospecting, onboarding, and retention.
  • Leveraged competitive market analysis and customer insights to deliver custom signage solutions that consistently outperformed client expectations.

Managed Print Account Manager

Xerox Corporation
12.2014 - 02.2017
  • Secured and expanded managed print service contracts across key accounts by delivering cost-effective, tailored solutions.
  • Strengthened long-term partnerships through proactive service, product education, and performance transparency.
  • Utilized CRM tools to manage extensive pipelines, forecast sales accurately, and improve renewal rates.

Regional Account Executive

Park Ave Shirt Company
02.2006 - 11.2014
  • Drove national retail growth by launching new sales territories and expanding B2B and B2C channels.
  • Managed corporate apparel programs from design to delivery, enhancing client loyalty and profitability.
  • Created and executed seasonal sales campaigns that boosted revenue and brand recognition.

Account Manager

Thomson Publishing
08.2002 - 01.2006
  • Managed 13 major university accounts and expanded client base through targeted outreach to business and economics departments.
  • Presented and closed sales with decision-makers, leveraging academic insight and product knowledge.
  • Delivered exceptional client service, resulting in high adoption rates and consistent contract renewals.

Caddy

Oak Hill Country Club
05.2008 - 10.2023
  • Enhanced the golfing experience for club members and guests through professional caddying services.
  • Contributed expertise and professionalism in various caddy roles during major championship tournaments.
  • Trained and mentored new caddies, fostering a collaborative and high-performance team environment.

Education

Bachelor of Arts - Political Science, Economics

SUNY College at Potsdam
Potsdam, NY

Skills

  • Relationship Building & Client Management
  • Pricing & Margin Analysis
  • Sales Process Optimization
  • Territory & Account Management
  • New Business Development
  • Sales Leadership & Team Collaboration
  • Social Media Marketing
  • Brand Development
  • Microsoft Office Suite

Hobbies and Interests

  • Golf
  • Hockey
  • Intercollegiate Athletics
  • Mountain Biking
  • Woodworking
  • Cooking
  • Youth Hockey Coach Rochester Jr. Americans
  • Little League Coach
  • Volunteer Fairport Music Festival Charities and Events
  • Volunteer Golisano Children's Hospital Charities

Timeline

Sales and Marketing Manager

Guerrilla Golf / FLX Apparel
03.2020 - Current

Senior Sales Specialist

Boathouse Sign Company
11.2017 - 03.2020

Managed Print Account Manager

Xerox Corporation
12.2014 - 02.2017

Caddy

Oak Hill Country Club
05.2008 - 10.2023

Regional Account Executive

Park Ave Shirt Company
02.2006 - 11.2014

Account Manager

Thomson Publishing
08.2002 - 01.2006

Bachelor of Arts - Political Science, Economics

SUNY College at Potsdam

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