Summary
Overview
Work History
Education
Skills
Timeline
AssistantManager

CHRIS ROSE

Des Moines,IA

Summary

Head of Events with over 9 years of experience driving market expansion and brand visibility through strategic event management and work with partners. Expertise in project management, lead generation, and cross-functional collaboration has consistently optimized resource allocation for improved ROI and growth.

Overview

10
10
years of professional experience

Work History

Head of Events/Demand Generation

Airbyte
01.2022 - Current
  • Lead over 20 strategic events, enhancing global brand visibility and market expansion in the United States & Europe
  • Built and led events strategy designed to maximize lead generation, brand awareness, and sales pipeline
  • Worked with Partners in the Modern Data Stack to plan and promote events
  • Designed and ran Airbyte’s first-ever virtual conference, move(data), which has grown 2X year over year (5,500 attendees in 2024)
  • Built a recurring webinar program that is attended by 40% of Airbyte customers in the pre-sales process
  • Coordinate cross-functional teams to align event goals with business objectives & pipeline targets
  • Manage Airbyte HubSpot, building lists, workflows, & all email sends
  • Analyze metrics to see where we can improve events/demand generation
  • Partner with Finance to optimize resource allocation for improved ROI and continuous growth

Senior Event and Growth Marketing Manager

Fivetran
10.2018 - 11.2021
  • First Field Marketing Hire and built a team of 3 field marketing managers
  • Worked directly with Partners to build field marketing programs to elevate everyone involved
  • Worked hand in hand with the partnership team to build a partner program that included events
  • Helped grow the company from 12M to 150M ARR
  • Focused on creating events that were unique to draw attendance
  • (Online wine tasting, golf training, putter fittings)
  • Built the Modern Data Stack Conference from concept to creation and grew the attendance by 2.5 (1500 to 4000)
  • Worked with cross-functional teams to help build demand in their territories
  • During COVID, we launched a webinar program to help drive new leads and help convert new ones

Director, Program Logistics - Contractor

Big Up Marketing
05.2015 - 09.2018
  • Directed logistics for major clients, enhancing event success and strategic planning
  • Implemented efficient inventory tracking, reducing waste and improving material quality
  • Collaborated with vendors to secure optimal pricing, ensuring budget adherence
  • Managed event logistics, achieving seamless execution and client satisfaction
  • Facilitated communication with sales teams, promoting effective event outcomes

Education

Business Marketing -

University of Northern Colorado
Greeley, CO
05.2014

Skills

  • Project Management
  • Partnerships
  • Event Marketing
  • Event Planning
  • Lead Generation
  • Vendor Relations
  • Budget Management
  • Performance Metrics
  • Strategic Communication
  • Cross-Functional Collaboration
  • Creative Problem Solving

Timeline

Head of Events/Demand Generation

Airbyte
01.2022 - Current

Senior Event and Growth Marketing Manager

Fivetran
10.2018 - 11.2021

Director, Program Logistics - Contractor

Big Up Marketing
05.2015 - 09.2018

Business Marketing -

University of Northern Colorado

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CHRIS ROSE