Chris Silverthorne

EVP of Sales Americas

• Responsible for over $140M in revenue
• Grew LATAM and Canadian business 150%
• Working with a world class team of Sales professionals, Operational leaders, Creatives and Photographers
• 16 direct reports, P&L, GTM budgets, revenue plans (doubled sales revenue in 1.5 yrs), forecasting, demand planning, strategy and execution for Mass Retailers
• Grew Amazon 20% YOY making Amazon the top account for Polaroid
• Responsible for Amazon media spends, P&L and product mix on Amazon
• Grew Walmart revenue 60% YOY
• Opened Sam's club
• Implemented Club strategies including Costco US and CA.
• Assisted in organizing and overseeing assignments to drive operational excellence.
• Increased sales revenue by implementing innovative marketing strategies and building strong customer relationships.
• Spearheaded the development of new marketing materials that effectively communicated product value propositions, leading to increased brand awareness and sales leads.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

• SENNHEISER and EPOS Gaming and VoIP headset sales for North, Central and South America
• Key accounts include Ingram Micro, Bestbuy US and CA, Gamestop, Amazon, Target.com, and many more
• Responsible for forecasting, demand planning, P&L, marketing budgets and sales through strategies.
• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
• Optimized digital marketing efforts for increased online presence and customer engagement.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.

• Positioned company for acquisition
• Responsible for USA, Canada, Mexico and EMEA revenue, P&L, Budgeting, Forecasting
• Report to CEO and Board of Directors
• 23 Direct reports Globally
• Develop and implement LILLEbaby vision for the future.
• Increased revenue by establishing a solid network of distributors and partners in key international markets.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.

• Positioned company for acquisition
• Director of Sales USA working with Fortune 100 Retailers in North America
• Responsible for Ecommerce growth of 35% YOY, B&M growth of 33% in category.
• Increased sales revenue by developing and implementing innovative sales strategies.
• Managed accounts to retain existing relationships and grow share of business.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

• National Sales Manager working with Fortune 100 Retailers in North America
• Responsible for partnering with clients to drive sales and positive customer interactions
• Grew Amazon 48% on a mature number for Astro in 2015.
• Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
• Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
• Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
• Established pricing strategies to maintain competitive pricing and maximize profits.
• Collaborated with marketing teams to help sales campaigns reach target audiences.
• Managed and motivated sales team to increase revenue 40% in 2 years.
• Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

• P&L, CPFR and MDF management
• Report to VP of Sales.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Negotiated favorable contracts with vendors for reduced costs and improved service quality.
• Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.

• Distributor relationships
• Major Account Executive.
• Managed team of sales representatives, providing guidance, coaching and support.
• Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
• Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

• Sold footwear and accessories to departments stores and independent retailers.

• Bath and body products to high end department stores.

• Sold to high end luxury spas and resorts.

• Sold footwear and apparel to national and regional retailers.