CHRIS SILVERTHORNE
Austin
Summary
Strategic sales executive with a strong focus on P&L ownership and marketplace strategy. Successfully led teams to deliver exceptional revenue growth through innovative go-to-market execution and channel optimization. Expertise in building partnerships and accelerating brand presence across diverse retail environments.
Overview
10
10
years of professional experience
Work History
Global Sales Director
YOGASLEEP
01.2025 - Current
- Lead global sales strategy across mass retail, eCommerce, and international markets.
- Executed go-to-market strategy for Walmart, Target, Best Buy, Amazon, and other key retailers, driving market penetration.
- Drive revenue growth through account expansion, assortment optimization, and channel strategy.
- Negotiated vendor contracts to secure favorable terms, ensuring profitability and competitive positioning.
- Expanded distribution and accelerated growth for iconic USA-made Dohm sound machine (est. 1962).
- Sold original white noise machine to home stores and major global retailers, enhancing brand presence.
VP, Sales & Marketing (Americas)
POLAROID
05.2022 - 05.2024
- Full P&L ownership for $130M+ revenue business.
- Grew: Amazon +20% YoY (largest global account), Walmart +60% YoY, LATAM & Canada +150%.
- Doubled sales in 18 months: Walmart, Target, Bestbuy.
- Launched Polaroid Music nationwide at Target, enhancing product portfolio and consumer engagement.
- Opened Sam’s Club, Macy’s, and Meijer locations, and expanded Costco presence in US and Canada, increasing distribution channels.
- Sold Polaroid cameras, film, speakers, and accessories, driving brand visibility and market share.
- Led 26 direct reports across sales, ops, and channel leadership.
- Managed Amazon media spend, product mix, forecasting, and demand planning.
- Departed following corporate relocation
Sr. Global Director, Gaming (Americas)
SENNHEISER / EPOS
04.2019 - 06.2022
- Led $110M gaming & VoIP headset business across North, Central & South America.
- Managed key accounts including Walmart, Amazon, Best Buy (US/CA), GameStop, Target, Dell, Lenovo, Ingram Micro, D&H, driving sales and brand visibility.
- Oversaw P&L, marketing budgets, forecasting, and channel strategy to align with business objectives.
- Established esports partnerships with Cloud9, OverActive Media, Heroic, Aston Martin F1 to enhance brand engagement and market presence.
EVP, Global Sales & Marketing
LÍLLÉbaby
05.2018 - 05.2019
- Led omnichannel strategy across DTC, Amazon, Walmart, Target, Nordstrom, and Macy’s to enhance market presence.
- Oversaw revenue, forecasting, budgeting, and sales leadership, driving growth across NA & MX.
- Positioned company for successful PE-backed acquisition by aligning strategic goals with investor expectations.
- Reported directly to CEO and Board (Riverside Company).
- Sold baby carriers and accessories in retail environment.
- Continued with same PE and Company sold
Sr. Global Director of Sales (USA)
LOWEPRO
11.2016 - 05.2018
- Drove 35% YoY eCommerce growth and 33% B&M category growth.
- Managed national retail relationships and coordinated sales team activities to drive alignment and achieve sales objectives.
- Implemented MAP policy and executed Amazon 3P cleanup to optimize pricing integrity and brand representation.
- Led GTM strategy ahead of company sale.
- Facilitated successful company sale process.
- Sold cameras, bags, tripods, and accessories, enhancing product visibility and customer engagement.
Education
Business Management -
Texas State University
Business Management -
Austin Community College
Skills
- Sales leadership
- Sales operations
- Sales enablement
- Go-to-market strategy
- Product launch planning
- Omnichannel strategy
- Revenue growth
- Executive reporting
- Team building and executive leadership
Timeline
Global Sales Director
YOGASLEEP
01.2025 - Current
VP, Sales & Marketing (Americas)
POLAROID
05.2022 - 05.2024
Sr. Global Director, Gaming (Americas)
SENNHEISER / EPOS
04.2019 - 06.2022
EVP, Global Sales & Marketing
LÍLLÉbaby
05.2018 - 05.2019
Sr. Global Director of Sales (USA)
LOWEPRO
11.2016 - 05.2018
Business Management -
Texas State University
Business Management -
Austin Community College