Senior Marketing Leader with expertise in sponsorship and consumer promotions for Fortune 200 companies. Known for developing marketing programs that improve brand visibility and drive revenue growth. Skilled in leading diverse partnerships across grocery, sports, and entertainment sectors. Proven ability in strategic planning and delivering innovative marketing solutions.
Hi, I’m
Chris Sinta
AURORA,IL
Summary
Overview
31
years of professional experience
Work History
The Food GroupChicago, Illinois
Director of Shopper Marketing
03.2018 - Current
Job overview
- Led cross-functional teams to create innovative marketing campaigns, enhancing client engagement.
- Established strategic partnerships with industry leaders like Kroger and Walmart to expand service offerings.
- Negotiated marketing program terms to benefit both permanent and limited-time initiatives.
- Developed comprehensive project plans, aligning timelines, goals, and budgets for successful execution.
- Executed high-profile marketing initiatives with brands like M&M'S, NFL, Nothing Bundt Cakes and Crumbl Cookies enhancing brand presence.
Jacobs AgencyChicago, IL
Director of Shopper Marketing
01.2017 - 01.2018
Job overview
- Led team of three in agency creative process for Smithfield Foods Shopper Marketing team.
- Served as liaison between client and internal teams, collaborating on four quarterly retail promotions.
- Designed '100 Days of Summer' retail program for Nathan’s Famous Hot Dogs at Albertsons/Safeway.
- Customized national promotion for 14 divisions, overseeing POS concepting and presentation.
- Coordinated promotional sweeps legal compliance and web design for sweepstakes initiatives.
- Established new shopper marketing division at Jacobs Agency to enhance service offerings.
- Implemented agency creative process across Smithfield teams and partner agencies.
- Hired and trained two new team members to strengthen agency capabilities.
ConAgra FoodsNaperville, IL
Director, Sponsorships, Partnerships and Licensing
01.2005 - 11.2015
Job overview
- Led team of six managers and two agencies in consumer promotions and partnership development.
- Facilitated collaboration across internal and external clients, managing timelines and negotiations for over 30 ConAgra Foods brands.
- Initiated and executed RoTel / Wolf Chili Football Rivalry programs over nine years.
- Expanded RoTel national brand distribution through partnerships with 25 NCAA schools and eight retail grocery partners.
- Co-led Slim Jim partnership and on-pack promotion with AMC's The Walking Dead.
- Reinvigorated Slim Jim brand to #1 share leader in meat snacks by targeting 18 to 29-year-old males.
- Developed partnership strategy for Child Hunger Ends Here, collaborating with award-winning artists and projects.
- Achieved over 15 million meals donated to Feeding America through diverse marketing tactics involving 22 ConAgra brands.
Alcone Marketing GroupIrvine, CA
Account Director
01.2000 - 01.2005
Job overview
Walt Disney Company/Anaheim SportsAnaheim, CA
Sponsorship Services Manager
01.1995 - 01.2000
Job overview
Education
University of MichiganAnn Arbor, MI
BA from Sports Management and Communications
04-1995
University Overview
Skills
- Strategic Planning
- Cross-functional Collaboration
- Project Management
- Team Leadership
- Relationship building
- Partnership Management
- On-pack promotions
- Sponsorship negotiation
- Agency management
- Contract development
- Program integration
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Director of Shopper Marketing
The Food Group
03.2018 - Current
Director of Shopper Marketing
Jacobs Agency
01.2017 - 01.2018
Director, Sponsorships, Partnerships and Licensing
ConAgra Foods
01.2005 - 11.2015
Account Director
Alcone Marketing Group
01.2000 - 01.2005
Sponsorship Services Manager
Walt Disney Company/Anaheim Sports
01.1995 - 01.2000
University of Michigan
BA from Sports Management and Communications
Similar Profiles
Klara BuckleyKlara Buckley
Volunteer at The Food GroupVolunteer at The Food Group
Robert MangualRobert Mangual
Food Preparation Worker at The Food GroupFood Preparation Worker at The Food Group
Rebekah KroppRebekah Kropp
Education Specialist at The Food GroupEducation Specialist at The Food Group
Denisse RiosDenisse Rios
Inside Sales Representative at Lindsay WindowsInside Sales Representative at Lindsay Windows
Veronica HenriquezVeronica Henriquez
Oven Technician at Smithfield Foods, IncOven Technician at Smithfield Foods, Inc