Chris Sterling
Cortland
Smyrna,GA
7
years of professional experience
Results-driven professional with comprehensive background in marketing analysis and optimization. Adept at identifying trends and implementing strategies to enhance productivity and efficiency. Known for effective teamwork and cross-team collaboration to provide deliverables. Quick learner and self-starter.
Work History
Marketing Performance Analyst
3 Years 1 Month- Develops PowerBI dashboards to visualize key performance indicators and deliver insights for stakeholders across the company.
- Collaborates with Regional Marketing Managers to develop and optimize region-specific marketing strategies.
- Creates and presents weekly and quarterly performance summaries to stakeholders to ensure cross-team alignment towards KPI goals.
- Conducts thorough evaluations of both paid and organic marketing channels, recommending optimizations for maximum performance and ROI.
- Presents findings to senior management, facilitating informed decisions on resource allocation and strategy adjustments.
- Develops, launches, and maintains Google Analytics properties and Google Tag Containers for new portfolio acquisitions to ensure proper data collection and tracking.
- Drives resident satisfaction enhancements through focused analysis on resident feedback trends and identifying opportunities for an elevated resident experience.
- Leads initiatives to streamline reporting processes, reducing turnaround time for performance metrics delivery.
Operations Analyst
2 Years 8 Months- Tracked various analytics across e-commerce storefront to develop actionable, revenue-driving insights for $12M revenue portfolio
- Created, distributed, and analyzed automated marketing campaigns via HubSpot to email subscriber list of over 275,000.
- Created custom reports and visualizations to support decision-making processes.
- Conducted data analysis to identify opportunities for optimizing operations and improve customer satisfaction.
- Coordinated with e-commerce team to create streamlined customer engagement experience, product page listings, and marketing copy.
- Used Google Analytics and Google Search Console to ensure SEO best practices across company website and product pages.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Monitored website for crawling and indexing issues.
- Managed vendor relationships to ensure smooth operations.
Marketing Intern
1 Year 8 Months- Gained valuable, hands-on experience assisting the Director of Marketing for specialized industrial pump manufacturing firm.
- Contributed to development of branding strategies that highlighted product differentiators across diverse applications.
- Assisted in creation of branding strategies to highlight product differentiators across broad spectrum of product applications.
- Developed, executed, and analyzed automated email marketing campaigns using Pardot to enhance customer engagement.
- Used Salesforce to cultivate new and maintain existing relationships with customers and distributors.
Education
Bachelor of Business Administration - Marketing
- Dean's List
- ACE Scholarship Recipient
- Brother of Theta Chi Fraternity - Inter-Fraternity Council Delegate, Philanthropy Chair
- Miracle at Kennesaw State - Executive Board
Skills
Google Analytics + Search Console
PowerBI
SQL
Salesforce Marketing Cloud
HubSpot
Google Ads
Excel analytics
Data visualization
Canva
Timeline
Marketing Performance Analyst
Cortland
10.2023 - CurrentRead More
Operations Analyst
Warrior Poet Society
01.2021 - 09.2023Read More
Marketing Intern
FLUX Pumps USA
04.2019 - 12.2020Read More
Kennesaw State University – Coles College of Business
Bachelor of Business Administration from Marketing
Read More