Summary
Overview
Work History
Education
Skills
Timeline
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Chris Swenson

Minneapolis,MN

Summary

Results-driven Director of Sales known for high productivity and efficiency in task completion. Specialize in strategic planning, customer relationship management, and market analysis. Excel in negotiation, team leadership, and problem-solving to achieve sales targets and drive business growth.

Overview

25
25
years of professional experience

Work History

Director of Sales

VIZIO
Bloomington, MN
12.2022 - Current
  • Created and executed plans for customer acquisition, retention and growth.
  • Collaborated with marketing teams to create promotional campaigns that increased brand awareness and drove sales growth.
  • Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
  • Prepared monthly reports on key performance indicators for senior management review.

Regional Sales Manager

LG Electronics Inc
BLOOMINGTON, Minnesota
10.2020 - 11.2022
  • Develop and execute strategic business plans for regional retailers within NATM to align with company objectives
  • Responsible for sales of all Home Entertainment Products
  • Achieved 120% to target equal to $75M in revenue
  • AV Brand Ambassador
  • Create and evaluate forecasts
  • Analyze trends and adapt plans to bridge gaps and achieve targets
  • Negotiate annual vendor program agreements
  • Create joint business plans and conduct quarterly reviews to insure retailer and company objectives are being achieved
  • Implement assortment plans that align with company share growth objectives
  • Manage annual budget to achieve revenue targets while maintaining costs
  • Participate in weekly CPFR calls
  • Collaborated with other departments to coordinate strategic marketing activities.

National Account Manager-Best Buy

LG Electronics
BLOOMINGTON, Minnesota
05.2018 - 10.2020
  • Developed and execute sales strategies that achieve LG objectives
  • Responsible for sales of LG's entire AV assortment
  • Create and evaluate forecasts
  • Utilized sales data to evaluate sales performance and create gap management solutions to achieve targets and joint business plan
  • Negotiate annual vendor program agreements
  • Pro-actively identified and solved complex problems impacting sales and business direction
  • Manage annual budget while driving revenue and effectively managing costs
  • Create and implement assortment plans that align with share growth objectives
  • Participate in weekly CPFR calls
  • Collaborated with other departments to coordinate strategic marketing activities.

Manager-Sales Operations

Best Buy For Business and Education
Minneapolis, MN
08.2006 - 06.2017
  • Create, implement and audit direct channel Account Management and Planning strategy for Top 100 Education and Business Clients
  • Develop and manage long-term vendor relationships to ensure marketing, product and sales team alignment
  • Oversee Performance Management and Quarterly Business Reviews

Enrollment Director

Capella University
Minneapolis, MN
06.2005 - 07.2006
  • Consulted prospective students on degree options and educational path through an online education utilizing PeopleSoft CRM system
  • Perform 1:1 call coaching to evaluate and develop seller skillsets

Recruiter/Team lead

Career Strategies
Woodland Hills, CA
12.2004 - 06.2005
  • Recruit Accounting and Finance candidates to fill job orders and close sales 
  • Maintain relationships between clients, firm and candidates through consistent communication and transparency

Recruiter/Team Lead

Sharf, Woodward and Associates
Sherman Oaks, CA
06.2004 - 12.2004
  • Obtain job orders from Fortune 500 companies through cold calling
  • Partner with Candidate Team to identify and present qualified candidates

Proprietor/Manager

DS-Max/Phoenix Group
Minneapolis, MN
07.2000 - 05.2004
  • Recruit, hire and train Sales Associates to expand client market share and generate revenue
  • Oversight of seller productivity and performance

Territory Sales Leader

Best Buy For Business and Education
-
  • Lead and execute Account Management and Planning Strategy
  • Customer prospecting and engagement
  • Forecast and Pipeline accuracy utilizing Microsoft CRM
  • Drive and Achieve KPI's through Performance Management
  • P&L Management to achieve SG&A goals
  • Exceeded $60 Million quota equal to 120%

Inside Sales Manager

Best Buy For Business and Education
-
  • Performance Management of 20 Account Managers
  • Customer prospecting and engagement
  • Manage high level relationships with Education and Business Leaders
  • Exceeded $26 million quota

Account Manager

Best Buy For Business and Education
  • Prospect new and manage existing Business and Education customers
  • Sold full assortment of BBY products
  • Exceeded $12.5 Million quota

Education

Liberal Arts

Viterbo University
1997

Skills

  • Account Management
  • People Leadership
  • Excellent communication skills
  • Goal-oriented
  • Creative Problem Solving
  • Computer Literate
  • Change Management
  • Budgeting
  • CRM Systems
  • Excellent negotiating tactics

Timeline

Director of Sales

VIZIO
12.2022 - Current

Regional Sales Manager

LG Electronics Inc
10.2020 - 11.2022

National Account Manager-Best Buy

LG Electronics
05.2018 - 10.2020

Manager-Sales Operations

Best Buy For Business and Education
08.2006 - 06.2017

Enrollment Director

Capella University
06.2005 - 07.2006

Recruiter/Team lead

Career Strategies
12.2004 - 06.2005

Recruiter/Team Lead

Sharf, Woodward and Associates
06.2004 - 12.2004

Proprietor/Manager

DS-Max/Phoenix Group
07.2000 - 05.2004

Territory Sales Leader

Best Buy For Business and Education
-

Inside Sales Manager

Best Buy For Business and Education
-

Account Manager

Best Buy For Business and Education

Liberal Arts

Viterbo University

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