CHRIS TAYLOR

As a Maserati Brand Manager, I support the North American product planning activities and vehicle launches. I contribute in the form of competitive market analysis which help define the market and competitive landscape. I strive to gain insights that will help inform the North American product plan, positioning, retail strategy, and go to market plan. Ultimately, I am in pursuit of forward-thinking product visions based on understandings of an ever-changing marketplace.

• Completed second rotation in the Stellantis Cross Commercial Leadership Development Program (CCLDP).
• Supported launch activities for Maserati GT2 Stradale and Grecale Folgore including pricing, product reveal, competitive analysis, code guide publishing, and Go To Market strategies.
• Lead efforts in launching Maserati residential charge installation program including training, website configuration, contract review and negotiation, and pricing analysis of program.
• Secured approval for Folgore Customer Charge Support program in preparation for Maserati EV lineup launch.
• Led initiatives around Connected Vehicle strategy and EV sales enablement, including the Folgore Customer Charge Support and Folgore League think tank focused on software integration in the ownership journey.

Partnered with Sales Ops, Brand Marketing, and Customer Experience teams to execute performance-driven digital campaigns that increased customer engagement with subscription services and ownership lifecycle touchpoints.

• First year of the Cross Commercial Leadership Development Program (CCLDP)
• Managed the Walter P Chrysler and Pentastar Reward programs, including communications that tracked dealer sales and retail share performance.
• Lead efforts with the dealer network for National Dealer Council meetings, presentations, and communications.
• Oversaw the sales co-op program (T3AC) including reporting, communications, and auditing.
• Monitored the Digital Retail programs including audits, tracking and 3rd party relationships.
• Cultivated key Customer Experience initiatives including Case Management, Delivery Allowance incentives, Business Center Customer Experience reporting, and Executive Customer Experience communications.

• Drove $7.1M in parts revenue through multi-channel campaigns and digital programs tied to connected service activations.
• Innovated on key areas to drive customer retention via Google Business Profile programs, outbound call campaigns, and tier three website improvement programs. Dealers that participated saw a 10 pt improvement in score during 2022.
• Ranked 2nd nationally for customer pay growth and connected vehicle service activation, contributing to enhanced retention and brand loyalty.; also ranked in 1st in the key metric of First Year Retention.
• Generated $8.1M in revenue from regional digital marketing campaigns and achieved 105% of target for customer pay repair orders in 2021.
• Achieved 1st place amongst peers for Mopar Accessory sales target, increase sales by 16% YoY and producing and additional $3.5M in accessory revenue YoY in 2019.

• Finished 1st place in Area Manager ranking for region for performance on parts sales revenue, service contract sales, customer experience scores and customer retention in 2018.
• Engaged dealers to order 69% of all new vehicle volume in district with factory Mopar accessory upfits in 2018.
• Spearheaded two tire incentive programs with key district dealers resulting in 25.9% growth in tires generating revenue to $1,453,990; ranked #1 in battery growth with 15.7% increase YOY generating $307,533 in 2017
• Drove the highest Customer Experience performance within the Denver BC's metro districts finishing 102.7% of target in 2017.

• Developed a district accessory promotion that generated $41k in tube step sales
• Grew tire sales in district by 23%
• Secured a $211,000 Magneti Marelli Wholesale parts order
• Achieved 3rd place in overall Business Center Power Ranking that included parts sales, retail program enrollments, accessory sales and customer experience scores