Summary
Overview
Work History
Education
Skills
Timeline
Generic

Chris Trinks

Experienced Direct To Consumer Professional
Petaluma,CA

Summary

Detail-oriented customer service professional bringing demonstrated success in transforming challenges into customer satisfaction. Over 20 years of guest service experience in hospitality and wine industry.

Overview

30
30
years of professional experience

Work History

Tasting Room and Wine Club Manager

Adobe Road Winery
01.2022 - Current
  • Enhanced customer satisfaction by providing personalized wine club experiences and attentive service.
  • Delivered best in class customer service to help increase wine club retention.
  • Website maintenance according to ongoing changes
  • Developed a Telesales and Texting Program to increase revenue by 250K annually.
  • Managed all aspects of the Tasting Room including staff hiring, training and scheduling.
  • Developed new tasting programs and increased revenue with alternative tasting programs.
  • Local business outreach to increase traffic and revenue in the Tasting Room
  • Enhanced events with a wide range of events and musical acts to drive traffic and increase revenue.
  • Organized successful wine tasting events, driving member engagement and fostering a sense of community within the Wine Club.
  • Boosted Wine Club membership sales through strategic marketing initiatives and targeted promotions.
  • Maintained reservation system, POS and Wine Club Software

Director of Membership

Kunde Family Winery
03.2014 - 01.2022
  • Responsible for all aspects of wine club membership including planning, executing and promoting wine sales through all DTC channels.
  • Developed relationships with customers enabling seamless customer service for all DTC Channels.
  • Website Weekly Maintenance, including updating SKU's, photos, promotions and cart check out promotions
  • Managed all shipping and compliance issues for winery.
  • Developed and planned target marketing strategies to promote select products and obtain sales goals
  • Responsible for creating a fully customizable club with excellent customer service.
  • Increased revenue and club size incrementally every year during my tenure.
  • Enhanced communication channels with members through regular newsletters, email updates, and social media engagement, keeping them informed about relevant news, events, and resources available through their memberships.
  • Organized and executed over 10 annual member appreciation events, fostering a sense of community and camaraderie among members.
  • Contributed to budget planning by analyzing trends in membership revenue and forecasting future income based on current initiatives.
  • Streamlined onboarding process for new members, ensuring a seamless integration into the organization.
  • Created a comprehensive membership database that allowed for efficient tracking of renewals, upgrades, and cancellations.

Wine Club Ambassador

Chateau St. Jean
05.2006 - 04.2014
  • Delivered first class customer service to all club members during their visits to the Chateau. Created personalized tastings for our elite members.
  • Promoted growth and retention in the wine club.
  • Contributed to all Wine Club Correspondence and Newsletters
  • Increased Wine Club Sales through telemarketing campaigns.
  • Collaborated with Managers on upcoming promotions and Chateau sales.
  • Monitored shipping activities and handled all incoming calls for wine club customer service.
  • Developed Telesales Program increasing revenue to the Tasting Room
  • Represented winery at outside events
  • Provided customer service using extensive knowledge of wines and and products.
  • Tasting Room Manager on Duty

Underwriting Manager

Fremont Investment And Loan
11.1998 - 11.2002
  • Managed a team of 15 Underwriters and coordinated monthly goals with Regional Sales Manager
  • Maintained all company underwriting guidelines with the best turn around time in the company.
  • Monitored underwriting teams performance and provided mentoring to achieve personal and department production goals.
  • Reviewed and Final Signature on all exceptions to guidelines.
  • Evaluated debt ratio, loan-to-value ratios, credit scores property valuations and various other factors when making underwriting decisions.

Team Leader/Underwriting Manager

Pacific Thrift And Loan
07.1995 - 11.1998
  • Maintained all company underwriting guidelines with the best turn around time in the company.
  • Monitored underwriting teams performance and provided mentoring to achieve personal and department production goals.
  • Reviewed and Final Signature on all exceptions to guidelines.
  • Evaluated debt ratio, loan-to-value ratios, credit scores property valuations and various other factors when making underwriting decisions.
  • Underwriting States Hawaii through Colorado
  • Coordinated Monthly Funding Goals with Regional Managers

Education

Real Estate

Diablo Valley College
Pleasant Hill, CA

Skills

Membership growth

Supervision

Budgeting and allocation 

Sales management

CRM proficiency

Marketing expertise

Timeline

Tasting Room and Wine Club Manager

Adobe Road Winery
01.2022 - Current

Director of Membership

Kunde Family Winery
03.2014 - 01.2022

Wine Club Ambassador

Chateau St. Jean
05.2006 - 04.2014

Underwriting Manager

Fremont Investment And Loan
11.1998 - 11.2002

Team Leader/Underwriting Manager

Pacific Thrift And Loan
07.1995 - 11.1998

Real Estate

Diablo Valley College

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