Results-driven professional with extensive experience in business, financial, and inventory analysis for major organizations such as FOX Discovery Communications and Comcast. Achieved revenue growth through strategic analysis and process improvements, resulting in reduced costs and enhanced operational efficiency. Demonstrated expertise in cross-departmental collaboration, financial reporting, and regulatory compliance, leading to significant operational restructuring and quality assurance enhancements.
Overview
16
16
years of professional experience
Work History
Manager, Programmatic Operations
FOX COMMUNICATIONS LLC
Knoxville, TN
04.2022 - 04.2025
Established recruitment processes for Programmatic Platform Managers to enhance partner relations.
Collaborated with VP of Programmatic to create a high-performing partnership management team.
Managed daily operations of Programmatic Platform Managers, ensuring efficient workflows.
Developed training programs on Ad Servers, Partner Development, and troubleshooting best practices.
Oversaw testing and production of OneFOX programmatic offerings across three ad servers.
Integrated inventory into Spring Serve ad server to streamline vendor distribution.
Forecasted and reported revenue growth from programmatic online advertising sales.
Analyzed performance metrics with Fox Yield team to improve inventory management strategies.
Manager, Yield and Planning
DISCOVERY COMMUNICATIONS LLC
Knoxville, TN
07.2012 - 04.2022
Increased programmatic fill rate from 40% to 99%, surpassing 2015 revenue budget by 37%.
Achieved total revenue growth of $42 million YTD through strategic forecasting and management.
Delivered revenue increases of 63% in 2015, 109% in 2016, 33% in 2017, and 28% in 2018.
Collaborated with programmatic partners on company-owned websites to enhance advertising performance.
Conducted financial reporting on realized and projected revenue while analyzing partner performance.
Managed programmatic advertiser block list to ensure quality advertising standards.
Monitored ad campaign performance and website traffic for sales team optimization recommendations.
Partnered with technology teams to optimize setups and identify new programmatic opportunities.
Inventory Pricing Analyst
DISCOVERY COMMUNICATIONS LLC
Knoxville, TN
07.2012 - 06.2014
Forecasted advertising opportunities for Scripps Networks Digital, emphasizing Food category.
Collaborated with content and sales marketing teams to analyze site traffic metrics.
Projected impression delivery for Food category events and convergent advertising opportunities.
Compiled Post Mortem reports on package offerings, advising on revenue outcomes.
Developed Business Objective reports to monitor package delivery against forecast goals.
Recommended reallocation of impressions and creation of sub-flights to meet targets.
Inventory Analyst
COMCAST CABLE
Knoxville, TN
07.2009 - 04.2012
Managed equipment inventory for largest cable and internet service provider, ensuring operational efficiency.
Conducted thorough analysis of inventory systems, generating detailed reports for management review.
Oversaw daily processing of inventory and project material receipts, closing purchase orders to mitigate liabilities.
Collected monthly contractor labor invoices, supporting accurate corporate financial reporting.
Developed monthly marketing forecasts for inventory needs, shaping corporate CPE ordering strategies.
Executed quarterly requisitions to sustain inventory levels in East Tennessee region.
Created automated revenue share reports for contracted partners, reducing preparation time by seventy percent.
Enhanced tracking of 570,000 customer equipment items, decreasing missing equipment rates across Southeast US.