Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Chris Vaughn

Chattanooga,TN

Summary

Dynamic public relations and marketing leader with a proven track record at Erlanger, excelling in brand positioning and reputation management. Spearheaded integrated campaigns that significantly boosted engagement and visibility. Cultivated nonprofit partnerships while fostering teamwork and collaboration, driving innovative solutions and enhancing corporate communications. Reliable strategist with strong analytics reporting skills.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Vice President of Public Relations and Marketing

Erlanger
07.2024 - Current
  • Partnered with external agencies to enhance reach of public relations efforts while maintaining budgetary control.
  • Conducted regular media training sessions for executive leadership and spokespersons, improving overall media presence.
  • Spearheaded employee advocacy program which resulted in increased organic social media reach.
  • Oversaw corporate social responsibility initiatives, strengthening community relations and enhancing company image.
  • Collaborated with marketing team to create integrated campaigns that drove significant growth in sales and customer engagement.
  • Created engaging content for webinars, whitepapers, blog posts, and case studies to support thought leadership initiatives.
  • Increased brand visibility by developing and implementing strategic public relations campaigns.
  • Developed key messaging and talking points for executive leadership, ensuring consistent communication across all channels.
  • Established strong media relationships, resulting in positive press coverage for the company.
  • Negotiated favorable contracts with vendors ensuring cost-effective public relations services.
  • Led a high-performing public relations team, providing guidance on strategy development and execution.
  • Developed comprehensive internal communications plan fostering a transparent and inclusive company culture.
  • Implemented measurement tools to track PR campaign success and provide data-driven insights for future strategy adjustments.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Cultivated strong corporate image and identity with clear branding.
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Oversaw team of communications and media relations professionals with focus on achieving PR results.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

Senior Director and Chief Marketing Officer

Erlanger
02.2022 - 07.2024
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.

Marketing Director

Erlanger
07.2010 - 02.2020
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.

Education

MBA - Marketing Concentration

Southern New Hampshire University
Hooksett, NH
02-2027

Bachelor of Science - Nursing

University of North Carolina
Greensboro, NC
05-1993

Bachelor of Science - Sports Medicine

Guilford College
Greensboro, NC
05-1990

Skills

  • Nonprofit partnerships
  • Reputation management
  • Brand positioning
  • Corporate communications
  • Integrated campaigns
  • Analytics reporting
  • Employee engagement
  • Teamwork and collaboration
  • Attention to detail
  • Multitasking Abilities
  • Reliability
  • Budget management

Certification

The Process of Strategy Formulation

Strategic Analysis- Mission, Vision and Stakeholders

Strategic Analysis- External Environmental Analysis

Strategic Analysis- Internal Environmental Analysis

Strategic Analysis-Current Position of the Organization Analysis

Strategic Analysis-Options and Choices

Emotional Intelligence

Leading vs. Managing

Microsoft Power BI- Prepare Your Data Efficiently for Excel Analysis


Timeline

Vice President of Public Relations and Marketing

Erlanger
07.2024 - Current

Senior Director and Chief Marketing Officer

Erlanger
02.2022 - 07.2024

Marketing Director

Erlanger
07.2010 - 02.2020

MBA - Marketing Concentration

Southern New Hampshire University

Bachelor of Science - Nursing

University of North Carolina

Bachelor of Science - Sports Medicine

Guilford College

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Chris Vaughn