Chris Walters
Regional Sales MGR
Villa Rica,GA
Summary
Forward thinking sales executive with 25 years of (CPG products)experience who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance
teams by hiring, developing, and motivating skilled professionals.
Overview
28
28
years of professional experience
Work History
Regional Sales Manager-Mid-South
King Juice Co/Calypso Lemonade
07.2020 - Current
- Supervised Distributors to optimize brand expansion initiatives and productivity.
- Established and maintained operational standards for 41 Distributor locations.
- Communicate and present promotions/incentives to each Distributor quarterly
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Grew market share by building strong vendor network and customer-oriented retail store and services.
- Developed promotional plans to complement national sales initiatives.
- Developed brand expansion initiatives across Distributor network
- Achieved retail market share goals by developing and executing national promotions thru distributor network.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Develop field Sales action plans to facilitate implementation of regional Sales programs.
- Maintain and build strong relationships with existing and New Distributor partners within our brand.
VP of Sales/ Sourcing Manager
Southern Sales & Marketing Group
12.2011 - 07.2020
- Analyzed spend data to identify and execute cost-savings, cost-avoidance and value analysis opportunities.
- Developed requests for proposal and issued requests for quotes to support sourcing efforts.
- Managed and developed relationships with suppliers to attain maximum cost efficiency and leverage buying power.
- Negotiated salaries, administered offer letters and prepped candidates for background requirements and on-boarding paperwork.
- Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
- Create and Design new items and packaging to be the best value in the world through innovative high-Quality products.
- Design and oversee the mold process to a finished product.
- Managed entire Sales Team (50+ sales reps) across the US. Made sure each Sales rep was aware of our current programs, inventories, pricing, and lead times . Also designed programs for major retail partners across the US.
Regional Key Account Manager
ATLANTA BEVERAGE COMPANY
12.2010 - 12.2011
- Built and maintained strong client relationships to drive business growth.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Communicate monthly promotions with the internal sales force to help drive sales during the monthly promos.
- Maintain and build relationships with National Accounts (to include: BP, Circle K, Ingles, Publix, Sam's, Wal*Mart, Racetrac, QuikTrip, The Home Depot fuel centers, Target and Kroger)
Category Manager
UNITED DISTRIBUTORS
10.2008 - 12.2010
- Monitored market to capitalize on latest trends.
- Maximized category turnover through proactive management strategies.
- Identified and reported key performance indicators to define successful category management.
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Scan, build and propose cooler and shelf resets
- Track and propose cooler and shelf resets for National Chains/C-Stores and Liquor Stores.
Regional Key Account Manager
ATLANTA BEVERAGE COMPANY
02.2002 - 10.2008
- Built and maintained strong client relationships to drive business growth.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
Regional Key Account Manager
Atlanta Beverage
02.2002 - 10.2008
- Built and maintained strong client relationships to drive business growth.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Communicate monthly promotions with the internal sales force to help drive sales during the monthly promos.
- Maintain and build relationships with National Accounts (to include: BP, Circle K, Ingles, Publix, Sam's, Wal*Mart, Racetrac, QuikTrip, The Home Depot fuel centers, Target and Kroger)
Territory Manager
Atlanta Beverage
03.2000 - 02.2002
- Established successful account relationships by building rapport and maintaining consistent communication.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Researched competitor activity and used findings to develop sales growth strategies.
- Managed sales and marketing of Anheuser-Busch products in Georgia with sales over 1 million cases per year
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Spearheaded efficient resolutions for wide-ranging customer issues to offer outstanding service and maintain high customer satisfaction.
- Exceeded targets by building, directing, and motivating high-performing sales team.
Relief Account Manager
Atlanta Beverage
03.2000 - 02.2002
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Educated clients on new products or services to increase customer engagement with brand.
Delivery Route Sales
Atlanta Beverage
10.1999 - 03.2000
- Maintained positive relationships with customers using good communication and follow-through abilities.
- Boosted revenues by upselling and cross-selling products to new and established customers.
- Maintained up-to-date knowledge of products and services to address customer inquiries
- Displayed products properly at customer sites and according to company specifications and policies.
- Collaborated with customers to identify needs and provided catered solutions
- Represented wide range of products and brands.
- Immediately addressed problems with customers to promote speedy resolution.
- Developed and implemented promotional strategies to boost sales and customer loyalty.
- Analyzed sales and customer data to identify buying trends and offer recommendations.
- Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
- Delivered orders to customers to drive full satisfaction.
- Maintained positive relationships with customers to promote continued business opportunities.
- Used excellent listening and problem-solving skills to work with customers and quickly resolve concerns.
- Stocked shelves and loaded orders to prepare deliveries.
- Maintained records of sales and customer information to support accuracy.
Extra-Man/ Route Assistant
ATLANTA BEVERAGE
02.1996 - 11.1998
- Delivered orders to customers to drive full satisfaction.
- Maintained positive relationships with customers to promote continued business opportunities.
- Operated delivery vehicles safely and efficiently.
- Used excellent listening and problem-solving skills to work with customers and quickly resolve concerns.
- Developed strong customer base through efficient and reliable service.
- Immediately addressed problems with customers to promote speedy resolution.
- Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
- Handled customer concerns and issues by answering questions and escalating major problems to supervisor.
- Stocked shelves and loaded orders to prepare deliveries.
- Maintained records of sales and customer information to support accuracy.
Education
Associates - General Studies
Gordon College
Barnesville, GA1993
High School Diploma -
South Cobb High School
Austell, GA08.1991
Skills
- Team Building
- Channel Partnerships
- Business Development and Planning
- Process Improvement
- Sales Leadership
- Sales Initiatives and Techniques
- Upselling and Cross Selling
- Customer Service
- New Account Development
- Customer Base Development
- Budget Management
- Goal Setting
- Product Development
- Order Management
- Distributor Base Development
- Follow Through Ability
- Effective Multitasking
- Forecasting Skills
- Relationship Selling
- Brand Development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Regional Sales Manager-Mid-South
King Juice Co/Calypso Lemonade
07.2020 - Current
VP of Sales/ Sourcing Manager
Southern Sales & Marketing Group
12.2011 - 07.2020
Regional Key Account Manager
ATLANTA BEVERAGE COMPANY
12.2010 - 12.2011
Category Manager
UNITED DISTRIBUTORS
10.2008 - 12.2010
Regional Key Account Manager
ATLANTA BEVERAGE COMPANY
02.2002 - 10.2008
Regional Key Account Manager
Atlanta Beverage
02.2002 - 10.2008
Territory Manager
Atlanta Beverage
03.2000 - 02.2002
Relief Account Manager
Atlanta Beverage
03.2000 - 02.2002
Delivery Route Sales
Atlanta Beverage
10.1999 - 03.2000
Extra-Man/ Route Assistant
ATLANTA BEVERAGE
02.1996 - 11.1998
Associates - General Studies
Gordon College
High School Diploma -
South Cobb High School
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