Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

CHRIS WILSON

Sr. Director, Strategy & Analytics
OK
CHRIS WILSON

Summary

Customer-obsessed lifecycle marketing leader with 18+ years of experience driving engagement, retention, and revenue growth for top global brands. Over the past 11 years, I have partnered with some of the world's most recognized brands, including The North Face, Discover Financial, and Harley-Davidson, to develop and execute high-impact marketing strategies. Proven expertise in marketing automation, CRM strategy, and multi-channel campaign optimization across email, SMS, and push.

Specialized in managing enterprise-level MarTech solutions, with the ability to quickly adapt to new platforms. Passionate about leveraging technology and data-driven strategies to create personalized, impactful customer experiences.

When I’m not optimizing marketing strategies, you’ll find me exploring the mountains of northern New Mexico 🌲🌲🌲—whether it’s mountain biking on the weekends, fly fishing, hiking, or skiing. I thrive on adventure, both in my career and in the great outdoors, but my favorite adventures are the ones I share with my wife and two daughters.

Overview

19
years of professional experience
4
years of post-secondary education

Work History

Oracle

Senior Director
09.2022 - Current

Job overview

  • Lead strategy and execution for high-profile enterprise clients.
  • Own end-to-end lifecycle marketing strategy, leveraging CRM, segmentation, and automation to optimize engagement and drive measurable results.
  • Partner with analytics teams to define test-and-learn agendas, opportunity sizing, and measurement frameworks.
  • Collaborate cross-functionally with product, technical engineering, creative, and sales teams to enhance customer experiences across digital touch points.
  • Drive the roadmap for personalization, predictive modeling, and marketing automation advancements.

Oracle

Strategic Director
12.2016 - 09.2022

Job overview

  • Led Harley-Davidson’s global lifecycle marketing program for seven years, developing and executing retention, reactivation, and revenue-growth strategies.
  • Achieved a 135% online revenue increase for Harley-Davidson through improved targeting and expanded automation.
  • Established a data-driven segmentation framework that improved targeting accuracy and campaign effectiveness.

Oracle

Senior Strategic Consultant
05.2014 - 11.2016

Job overview

Pier 1 Imports
Fort Worth, TX

Customer Marketing Supervisor
08.2013 - 04.2014

Job overview

  • Led a team managing email, SMS, social media, and loyalty marketing initiatives
  • Designed and executed personalized lifecycle marketing strategies, driving a 340% increase in online revenue
  • Optimized segmentation and targeting to improve engagement and drive repeat purchases
  • Managed cross-functional collaboration with 150+ stakeholders across 20 business units to ensure seamless campaign execution.

Pier 1 Imports
Fort Worth, TX

Marketing Specialist
06.2012 - 08.2013

Job overview

Innovative Insulation Inc.

Online Marketing Sales Director
08.2011 - 06.2012

Job overview

  • Designed and implemented targeted digital marketing campaigns, increasing inbound sales leads by 45% and significantly improving lead quality and conversion rates.
  • Led initiatives such as website A/B testing, performance-driven online advertising, and strategic SEO/SEM enhancements to attract, engage, and convert high-intent prospects.
  • Partnered closely with sales and product teams to ensure marketing strategies aligned with business objectives, resulting in optimized lead nurturing and improved conversion efficiency.

Fleishman-hilliard

SAE, Strategic Planner
01.2010 - 07.2011

Job overview

Hester Designs

Digital Brand Strategist
04.2006 - 01.2010

Job overview

Education

Oklahoma Christian University
Oklahoma City, OK

BFA from Advertising / Marketing Management, Business Marketing
08.2002 - 04.2006

University Overview

Skills

  • Lifecycle Marketing & Retention Strategies
  • Customer Journey Mapping & Optimization
  • CRM Technology & Marketing Automation
  • Customer Data Platforms (CDPs) & Segmentation
  • AI & Predictive Modeling for Personalization
  • Cross-Functional Leadership & Team Development
  • Email, SMS, Push, and Loyalty Marketing Optimization
  • Advanced Analytics, Testing & Experimentation
  • Content Strategy & Brand Alignment
  • Scalability & Campaign Execution

Timeline

Senior Director
Oracle
09.2022 - Current
Strategic Director
Oracle
12.2016 - 09.2022
Senior Strategic Consultant
Oracle
05.2014 - 11.2016
Customer Marketing Supervisor
Pier 1 Imports
08.2013 - 04.2014
Marketing Specialist
Pier 1 Imports
06.2012 - 08.2013
Online Marketing Sales Director
Innovative Insulation Inc.
08.2011 - 06.2012
SAE, Strategic Planner
Fleishman-hilliard
01.2010 - 07.2011
Digital Brand Strategist
Hester Designs
04.2006 - 01.2010
Oklahoma Christian University
BFA from Advertising / Marketing Management, Business Marketing
08.2002 - 04.2006
CHRIS WILSONSr. Director, Strategy & Analytics