Open To Work
Chris Wragge
Data
Alameda,CA
Summary
Seasoned Analytics Leader with 15+ years of experience translating complex data into actions across global teams. From implementation strategy to technical deployment; complex analysis to comprehensible insights, I am versatile and thorough.
Overview
20
20
years of professional experience
Work History
Vice President – Analytics
Monster
05.2022 - Current
- I oversee Monster's Data Analytics. This role spans across 14 countries, multiple lines of business, with a blended team of 6-12 direct reports & contractors.
- Spearheaded the rollout of our new analytics system (Amplitude Analytics). Oversaw requirements analysis across two lines of business, formulating technical specs for Engineering, robust QA of all data points, data governance and documentation (including PII and GDPR compliance), and enterprise dashboarding in Amplitude and Looker.
- Provide ongoing support for the C-Suite. Driven by complex business questions that cannot be answered by a dashboard, work often requires multiple resources across several weeks and includes advanced modelling in SQL, storyboarding, and stakeholder presentation.
- Designed and implemented measurement frameworks to define departmental purpose, link strategies to KPIs, and push business accountability.
- Direct all Marketing Analytics: annual and monthly MMM forecasting across 14 countries and attribution modeling across over a dozen online and offline channels. Media budget ranges from $20-50M per annum. Achieved a 40% reduction in CPA over the last 36 months.
- Governance lead for all Monster’s 3rd party tags, balancing the needs of Marketing, Product, Security, and Legal to ensure accurate attribution, page speed performance, mitigate risk, and ensure ongoing compliance for GDPR, CNIL, and CPPA/FDBR/MODPA/PCDPA.
- Serve as a Subject Matter Expert (SME) for our Experimentation program. Primary focus is ensuring experiments are clearly and correctly structured from the outset (both technically and strategically) to prevent wasted development cycles caused by misaligned expectations or implementation issues.
- Work closely with Engineering to align analytics roadmap; contribute technical specifications and QA efforts across 50+ models balancing business needs with query cost optimization.
- Prioritize coaching and development of junior and senior analysts, with a focus on visibility and upskilling in a remote-first environment.
Director – Analytics & Marketing
Monster
04.2018 - 05.2022
- Driving a team of analysts to provide Product and Marketing insights from over 40 websites.
- Global reporting lead who transformed manual, time-consuming workflows reliant on pasted CSV data into repeatable, scalable solutions. Initially prototyped with Power Automate and Power Query, before expanding the various solutions into Looker.
- Led the replacement of our old Adobe Analytics tool with Google Analytics. This included the technical design and roll-out of a JavaScript Event based Data Layer. This Data Layer aimed to enhance firing logic across various vendors, speed up page load times, and minimize tag outages by making the code less dependent on changeable HTML elements.
- Global DMP Implementation Lead, responsible for technically setting up the DMP and collaborating closely with Marketing to identify and engage with new Audiences.
- Created a framework for Monster’s A/B testing program. This included educating users on reiterative testing, as well as hypothesis formulation, KPI selection, test durations, minimum detectable effect (MDE), and understanding Type I/II errors.
- Data Governance Steward, oversaw the implementation of 1st (Google Analytics) and 3rd Party tags to ensure privacy compliance (GDPR), reduce page weight, and improve overall security.
- Implemented Agile methodology practices, utilizing Jira and Confluence for project management and documentation to stand up and manage the analytics helpdesk.
- Ongoing tasks included ad hoc analysis & dashboarding for Product, Marketing, and Finance using Looker, PowerBI, and BigQuery. Typical work encompassed conversion funnel analysis, marketing attribution modeling to determine return on ad spend (ROAS), and aiding in the development of financial metrics that correlate on-site behavior with bottom-line revenue.
Manager – Data & Analytics
DigitasLBi
03.2017 - 04.2018
- Analytics team leader, working to optimize Goodyear’s e-commerce platform.
- Led analytics and conversion funnel optimization efforts for Goodyear's e-commerce platform, contributing to 70% YoY growth in online orders.
- Architected two new tagging rollouts for separate websites, complete with measurement plans, SDR, hierarchical data layers, and dynamic click tracking.
- Upskilled a team of junior Analysts, heavily increasing their technical and data storytelling skills.
Senior Analyst – Data & Analytics
DigitasLBi
05.2015 - 03.2017
- Digital Marketing Analyst, helping a multitude of clients maximize their media ROI.
- Data Modelling and Dashboarding (VBA/Power Pivot/Power Query/Tableau/Power BI)
- Bank of America, Reebok, Goodyear, Liberty Mutual
- Tagging and analyst lead across Adobe Analytics and Google Analytics environments.
- Goodyear, AstraZeneca Pharmaceuticals
Management Consultant
Deloitte
02.2014 - 02.2015
- Consultant for the New Zealand Govt, focusing on digital design & analytics.
- User testing lead for the Ministry of Business’s new customer-centricity intranet.
- 6-month project leading design sprints to reengineer New Zealand’s social welfare processes. Focus was on customer centric design and digitizing a dated paper-based system.
Entrepreneur
Handmade Burgers
02.2006 - 12.2012
- Owner and operator of the best independent hamburger restaurant in NZ’s largest city.
- Tripled turnover in first year of ownership.
- Won ‘Best in Auckland’ 2007, 2008, 2009 and 2011 by Metro – NZ’s leading food magazine.
- Scaled to second store in year 5, managing 15+ staff.
Education
Bachelor of Commerce - Information Systems, Marketing
The University of Auckland
10.2013
Skills
- Google Analytics
- Adobe Analytics
- Amplitude Analytics
- SQL
- Python
- Looker
- Power BI
- Looker Studio
- Tableau
- Google Cloud Platform
- Agile
Personal Information
- Citizenship: US & NZ Citizen
Hobbies and Interests
- Avid golfer and frequent traveler
- Enjoy pairing a good pinot with graphic novels
Work Preference
Work Type
Full TimeLocation Preference
HybridRemoteTimeline
Vice President – Analytics
Monster
05.2022 - Current
Director – Analytics & Marketing
Monster
04.2018 - 05.2022
Manager – Data & Analytics
DigitasLBi
03.2017 - 04.2018
Senior Analyst – Data & Analytics
DigitasLBi
05.2015 - 03.2017
Management Consultant
Deloitte
02.2014 - 02.2015
Entrepreneur
Handmade Burgers
02.2006 - 12.2012
Bachelor of Commerce - Information Systems, Marketing
The University of Auckland