Chris Machado

• Reporting directly to the CEO, orchestrated and led sales teams to consistently exceed revenue targets, achieving 18.26% overall growth QoQ within the first quarter of my time with the company.
• Successfully built and motivated high-performance sales teams through effective recruitment, training, and coaching, resulting in:
o 75% surge in new Qualified Opportunities during the initial quarter of tenure.
o 77.14% increase in new Qualified Opportunities in the second quarter of employment.
o 82% upswing in Web Discovery meetings during the first quarter with the company.
o 66% increase in Web Discovery meetings in the second quarter with the company.
• Formulated and executed sales strategies that resulted in securing high-profile clients and strategic partnerships, expanding market share by 5% within a competitive industry.
• Implemented data-driven sales processes, optimizing sales operations and reducing the sales cycle by 30%.
• Led cross-functional collaboration between sales, marketing, and product teams to identify customer needs and implement product enhancements.
• Implemented sales performance metrics and KPIs to drive accountability and performance excellence, resulting in a 20% improvement in sales conversion rates.
• Formulated sales strategies, tactics, and techniques based on customer and market feedback, leading to improved performance and customer satisfaction.
• Pioneered the development and successful implementation of a standardized sales onboarding program - the 2-Week Journey - for new company BDR’s, delivering exceptional results.
• Ensured consistent productivity metrics attainment for BDR’s through proactive one-on-one coaching, weekly team meetings, random quality control call reviews, and continuous professional development initiatives.
• Led the end-to-end hiring, onboarding, and training process for all BDR’s, providing them with the necessary tools and resources to surpass productivity metrics.
• Held accountability for the management of all sales and marketing materials for prospecting and social selling, encompassing strategic planning, competitive analysis, market positioning, new business development, new product introduction, staff training and development, building strategic partnerships, and maintaining client relationships.
• Revamped and enhanced existing sales processes and practices, introducing a defined sales cycle, an accurate qualification process handoff, and standardized approaches to initial lead outreach.
• Formulated sales strategies, tactics, and techniques based on customer and market feedback, leading to improved performance and customer satisfaction.
• Recognized with a prestigious nomination for Employee of the Quarter in Q4 2022.

• Promoted to lead the Sales Excellence Training department, responsible for designing and implementing a comprehensive sales training program and Salesforce rollout for companywide implementation across 6 regions
• Spearheaded the highly successful Go-To-Market Monday sales and marketing program for 135 BDM’s, resulting in improved value messaging and increased client engagement
• Co-designed the Recharge for Sales program, leading to a remarkable 98% growth among participating BDM’s
• Introduced the Bridging the Gap Podcast, positioning the company as an industry leader in sales, leadership, and culture
• Effectively onboarded and graduated 100+ new BDM’s through the 8-Week Journey to Success program, ensuring their success and productivity
• Collaborated with MVP’s across the US for Area Sales Funnel Calls, driving local sales growth metrics.

• EmployBridge, Remote/In-Person in Various Markets, Led the implementation of the ResourceMFG Brand Investment initiative for, the West Coast, enhancing brand presence and market share
• Conducted in-branch training on ResourceMFG hiring requirements, operational best practices, sales tools, and market insights
• Provided coaching and training to Sales Consultants on effective sales strategies and differentiation in competitive markets
• Secured high-value accounts, driving a substantial increase in annual sales revenue.

• Effectively managed and grew an area generating $13.1 million in annual sales revenue
• Oversaw all operational aspects of four branches, driving sales revenue and gross profit growth through strategic performance metrics
• Led and coached Business Development Managers to achieve sales targets and strategic growth objectives
• Developed and executed sales and marketing campaigns, resulting in double-digit overall branch growth
• Received the prestigious Top VIP Performance 2018 Award
• Highlights/Achievements in this role:
• Secured VIP/onsite account in Salinas totaling an estimated annual spend of $3 Million in sales revenue per year
• Secured multiple-site account (Morgan Hill/Oxnard/Fairfield) totaling an estimated annual spend of $5.4 Million in sales revenue per year
• Secured VIP/onsite account in Morgan Hill totaling an estimated annual spend of $2 Million in sales revenue
• Achieved 12% average YoY overall growth of multiple branches
• Achieved overall positive sales trends three months after promotion.

• Successfully opened and managed the first branded manufacturing staffing branch on the West Coast
• Achieved rapid growth, generating $6.22 million in new sales revenue within the first year
• Doubled the number of associates on assignment in the first 45 days after branch opening
• Drove substantial gross profit growth through effective operational and sales management
• Share knowledge with other branches and headquarters on effective practices, competitive intelligence, and business opportunities
• Network to improve the presence and reputation of the branch and company
• Stay abreast of competing markets and provide reports on market movement and penetration
• Highlights/Achievements in this role:
• WINNER-Double Digit Growth Award 2017
• Successfully opened the first profitable ResourceMFG branded branch on the West Coast.

• Generated a total of 91 new accounts the first year with the company, totaling $4.74 million in new sales revenue
• Established and nurtured productive, professional relationships with key personnel in assigned customer accounts within the Agricultural, Manufacturing and Accounting industries
• Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customer expectations
• Met assigned targets for profitable sales volume and strategic objectives in assigned accounts, resulting in increased gross margin profit by a minimum of $1,000 per week
• Presented multi-site, multi-million-dollar revenue-generating workforce solution to several clients, resulting in partnership and extended on-site presence.