Strategic brand and marketing leader with 15+ years of experience in building award-winning brands, launching high-impact customer programs, and scaling teams at the intersection of product, storytelling, and customer experience. Combining founder-level creative energy with VP-level operational depth, possesses a unique ability to integrate brand strategy, product marketing, and customer lifecycle into a unified vision. Demonstrates a passion for working with brands that have soul, leading purpose-driven teams, and creating enduring campaigns.
Hi, I’m
CHRIS SCHROEDER
Denver,CO
Summary
Overview
15
years of professional experience
Work History
Beekeeper Inc
Head of Customer Marketing, North America
11.2022 - Current
Job overview
- Drove $1.5M in pipeline and influenced over $3M through ABM campaigns, customer storytelling, and retention programs
- Lead customer marketing strategy for the North American region, focused on lifecycle, advocacy, and expansion
- Designed new account based marketing campaign structure driving increase YoY expansion $
- Global lead for the Frontline Success Summit, including content design, speaker strategy, and customer experience
- Created a new customer webinar series that set company records for attendance and engagement
- Conceived and launched a new workshop series, to reduce churn and drive upsell -now part of the company's annual event rhythm
Seed Theory Skincare
Chief Marketing Officer
10.2022 - 03.2025
Job overview
- Build a wellness-forward skincare brand rooted in whole-plant science, coastal minimalism, and slow-crafted beauty
- Personally led all aspects of brand creation: name, logo, label, packaging, web design, Shopify build, email design, and visual storytelling
- 5x sales through integrated campaigns, community events, and a high-retention product line
- Opened two brick-and-mortar retail stores and developed experiential retail strategy from scratch
- Created digital marketing strategy across paid, owned, and organic channels
- Launched initial wholesale strategy and infastucture
Somatik
Chief Marketing Officer + Co-Founder
01.2016 - 12.2021
Job overview
- Built an award-winning cannabis wellness brand from the ground up, leading all aspects of strategy, product, brand, and operations
- Raised $1.2M in seed funding and scaled distribution to 150+ retail locations across California
- Launched 15 profitable SKUs and developed unique product collaborations with Ritual Coffee, Dandelion Chocolate, and more
- Hired, managed, and scaled a cross-functional team of 20+; led all creative, PR, and marketing efforts
- Earned press in Forbes, CNBC, Fast Company, and The San Francisco Chronicle
- Drove earned media with a focus on innovation and PR outreach
Jawbone
Lead ECommerce Product Manager
01.2014 - 12.2016
Job overview
- Drove a 2.5x lift in eCommerce conversion and a 385% YOY revenue increase through funnel optimization
- Led strategy and execution for A/B testing, site redesign, and marketing tech stack improvements
Rickshaw Bagworks
Head of Marketing and Strategy
01.2010 - 12.2014
Job overview
- Rebuilt the company's digital + marketing ecosystem from scratch, including eCommerce, social, and channel partnerships
- Launched integrated marketing programs that increased sales by 3x and doubled corporate revenue
- Managed full P&L responsibility and led a creative + ops team of 8
Education
Dominican University of California
Bachelor of Arts from Mass Communications
University Overview
Emphasis in Marketing, PR, and Design
- 3.7 GPA cum laude graduate
Lorenzo De Medici School of ArtsFlorence, Italy
Non-degree Program from Communications
University Overview
Emphasis in Photography, Layout Design, and Intercultural Communication
Skills
- Brand Strategy
- Customer Lifecycle Marketing
- Creative Direction
- Event & Content Strategy
- Cross-Functional Leadership
- Messaging & Storytelling
- Digital Experience Design
- Product positioning
Timeline
Head of Customer Marketing, North America
Beekeeper Inc
11.2022 - Current
Chief Marketing Officer
Seed Theory Skincare
10.2022 - 03.2025
Chief Marketing Officer + Co-Founder
Somatik
01.2016 - 12.2021
Lead ECommerce Product Manager
Jawbone
01.2014 - 12.2016
Head of Marketing and Strategy
Rickshaw Bagworks
01.2010 - 12.2014
Dominican University of California
Bachelor of Arts from Mass Communications
Lorenzo De Medici School of Arts
Non-degree Program from Communications
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