Summary
Overview
Work History
Education
Skills
Personal Information
Awards
Volunteer Experience
Projects
Affiliations
Accomplishments
References
Timeline
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Chrissie Lavender

Chrissie Lavender

Senior | Lead Product Manager
Valley Village,Ca

Summary

Dynamic Senior Product Manager with a proven track record at Fandango, driving checkout optimization and enhancing customer engagement through A/B testing and data-driven strategies. Adept in project management and effective communication, I thrive on delivering impactful solutions that elevate user experiences and achieve revenue goals. Ready to make a difference!

Overview

11
11
years of professional experience

Work History

Student | Volunteer | Product Manager

Personal Sabbatical
Los Angeles, CA
03.2024 - Current
  • I took time to recharge and pursue personal development, spiritual alignment, and continued learning, while exploring opportunities aligned with faith, creativity, and social impact.
  • Focused on strategic upskilling, including product courses, creative writing, and community service initiatives.
  • Ready to return, energized, and mission-focused.

Senior Product Manager

Fandango
Beverly Hills, Ca
08.2022 - 03.2024
  • Led checkout optimization initiatives at Fandango to improve conversion rates, reduce technical debt and capital expenditures, and align with industry standards.
  • Spearheaded checkout resequencing, placing seat selection earlier to increase conversion rates.
  • Integrated AMC Sightline pricing, aligning Fandango's checkout experience with industry standards.
  • Launched a new concessions purchasing product, enabling customers to buy food alongside tickets, expanding Fandango's digital offerings.
  • Led experimentation - A/B testing - and data-driven decision-making, iterating on solutions for continuous optimization.
  • Mentored junior product managers, fostering leadership and career development within the team.
  • Researched and identified monetization opportunities within the checkout funnel for the Advertising team, ensuring minimal customer friction and preserving the purchase experience.
  • Developed a strategic solution and secured stakeholder buy-in, enabling implementation by partner teams.
  • Contributed to the Advertising team’s achievement of multi-million-dollar revenue goals.

Senior Product Manager

Windsor Fashions
Los Angeles
06.2021 - 08.2022
  • Oversaw product management initiatives for WindsorStore.com, collaborating with executive stakeholders to shape product strategy and deliver key improvements across the customer journey.
  • Drove digital shopping experience enhancements, improving product discovery, customer engagement, and checkout performance.
  • Developed and managed the eCommerce roadmap, prioritizing UI/UX improvements, personalization, and A/B testing initiatives.
  • Led the redesign of the product page, optimizing for mobile and improving site performance.
  • Implemented Zendesk-powered customer service tools, reducing response time and improving user satisfaction.
  • Increased conversion rates by 1.24% through AI-driven recommendations and personalization tools.
  • Adopted Baymard UX best practices to elevate shopping experience.

Senior Product Manager

Forever 21
Los Angeles
03.2019 - 07.2021
  • Lead enhancements to Forever21’s product discovery, onsite search, and user-generated content.
  • Managed personalization, search optimization, and user-generated content initiatives to enhance product discovery and engagement.
  • Implemented AI-powered product recommendations with Dynamic Yield, improving customer retention and sales.
  • Launched a user-generated content platform, driving brand engagement and increasing social proof.
  • Led the implementation of Shop-the-Look features, enabling customers to buy entire outfits, increasing AOV.
  • Executed thematic landing pages, improving SEO and search-driven discovery.
  • Spearheaded experimentation and testing strategies, optimizing navigation and conversion funnels.

Product Manager

Forever 21
Los Angeles
03.2018 - 03.2019
  • Lead top-of-funnel merchandising improvements for Forever21.
  • Developed a gift-with-purchase system, improving promotional flexibility and increasing engagement.
  • Launched mix-and-match swimwear, allowing users to pair products for better personalization.
  • Optimized site navigation and on-site optimization for multiple domains: forever21.com and RileyRose.com.

Client Service Manager

O'Neil Data Systems
Playa Vista
01.2017 - 03.2018
  • Managed client relationships and printing production processes, ensuring timely delivery and high-quality service.
  • Provided mentoring and training to newly onboarded team members.
  • Recognized as Employee of the Month for outstanding leadership and performance.

Ecommerce Operations Manager

Curacao
Los Angeles
02.2015 - 10.2016
  • Improved operational efficiency by supporting key initiatives such as launching In-Store Pickup, restructuring the eCommerce fulfillment center, and enhancing customer service processes to boost Net Promoter Score (NPS).
  • Lead the e-commerce fulfillment center, and customer service team of 10 associates, 3 team leads, and 1 Supervisor.
  • Partnered with key stakeholders (IT, Visual Design, Marketing, and Operations departments) to build alignment and collaboration necessary to design and deliver best in class digital solutions and optimized fulfillment and operations performance that drive sales while elevating the brand.
  • Managed all aspects of our e-commerce departments’ sales, lending platform, and back-office web tools.
  • Achieved goal of 5% abandon rate and in doing so, improved customer service quality.
  • Followed Plan-Do-Check-Act Methodology from Feb-September 2016 to improve the following metrics: Abandon Rate: 23.8% to 4.9%, Quality of Service: 47.8% to 87.9%, Average Wait Time: 2'36 to '24, Wait < 30s: 59.6% to 87.8%.
  • Managed all e-commerce vendor relationships including SaaS partners and 3PL’s.

ECommerce Project Coordinator

Curacao
Los Angeles
10.2012 - 01.2015
  • Oversaw cross-functional initiatives to ensure smooth project execution and departmental alignment with leadership goals.
  • Fostered communication, resolved issues proactively, and supported operational improvements through systems, processes, and training.
  • Developed and managed eCommerce systems and workflows to improve efficiency.
  • Monitored and optimized fulfillment operations for performance gains.
  • Documented processes, identified gaps, and implemented targeted improvements.
  • Created training materials to support new and updated workflows.
  • Tracked and reported project progress, including risks and delays.
  • Compiled project status updates, coordinated schedules, and led project meetings.
  • Served as Salesforce CRM system administrator, managing configurations and user support.

Executive Assistant to the Director of Ecommerce

Curacao
Los Angeles
02.2012 - 10.2012
  • Led daily operations and key departmental projects, aligning execution with leadership goals while fostering cross-functional communication and proactively resolving issues.
  • Drove cost-saving initiatives and process improvements across logistics and finance.
  • Managed day-to-day operations alongside high-impact project execution.
  • Designed and implemented an expense tracking system using Microsoft Access.
  • Monitored monthly expenses and generated financial reports.
  • Oversaw the development and setup of a 7,000 sq. ft. warehouse facility.
  • Built and optimized warehouse processes from the ground up.
  • Negotiated shipping rates with FedEx, achieving a 22% cost reduction.
  • Managed the company-wide transition from UPS to FedEx, ensuring continuity and efficiency.

Education

Post-Degree Certificate - Project Management

University of California, Los Angeles
Los Angeles, CA
12.2016

MBA - Business Administration

Florida Atlantic University
Boca Raton, FL
08.2011

Bachelor of Fine Arts - Film Production

University of Central Florida
Orlando, FL
05.2005

High School Diploma -

Miami Carol City Sr.
Miami Gardens, FL
06.2001

Skills

  • Project management and process improvement
  • Critical thinking
  • Effective communication
  • Time management
  • Jira and Confluence
  • Zendesk support
  • Lucidchart and Figma
  • Team collaboration tools
  • E-commerce platforms (Magento, Shopify, Shopify Plus)
  • Salesforce CRM
  • A/B testing and optimization (Split, VWO, Dynamic Yield, Optimizely, Certona)
  • Analytics tools (Google Analytics, Adobe Analytics, BloomReach)
  • Customer engagement solutions (YotPo, Turnto)
  • Microsoft Office and Google Workspace
  • Active listening
  • Leadership skills
  • Conflict resolution and negotiation

Personal Information

Title: Senior Product Manager - Ecommerce

Awards

Employee of the Month, O’Neil Data Systems

Volunteer Experience

  • Volunteer - Line Lead, Church on the Way – Grocery Giveaway, 2024-07-01, Present, Assist with food preparation and distribution efforts organized by Church on the Way. Greet and distribution food to members of the local community.
  • Volunteer, World Central Kitchen – Relief Team, 2025-02-01, 2025-04-01, Assisted with food distribution efforts organized by World Central Kitchen, supporting food trucks and farmers markets to greet and serve displaced community members.

Projects

Fandango Food and Drinks - Launched 02/2024

The Fandango Food and Drinks product was a 0–1 initiative that introduced a standalone checkout experience, allowing moviegoers to purchase concessions in a separate transaction after buying tickets. Customers could then redeem their orders at their selected AMC location. The product was built with scalability in mind to support future adoption by additional exhibition partners. 

AMC Sightline Seating - Launched 2023 

Led efforts to maintain feature parity with exhibition partners—specifically AMC Theatres—by ensuring seamless seat selection and ticket purchasing functionality across platforms. Successfully managed the full product lifecycle—from planning through development, launch, and retirement—across web, iOS, and Android platforms. Collaborated closely with AMC Theatres to integrate, test, and launch new features, including AMC Sightline in targeted markets. Analyzed market-specific performance post-launch in partnership with AMC to inform product decisions. Retired the product strategically based on marketing and performance outcomes. 

Checkout Resequencing - Seat Map First Project - Launched 2023

Resequenced Fandango.com ticketing checkout to present the seat map before the ticket overlay and by doing so accomplished strategic goal of achieving parity with major partners/competitors within the industry.

Affiliations

  • Organize and host monthly game nights to foster community, connection, and lighthearted engagement among friends and peers
  • Design and facilitate Bible-based trivia games, blending creativity, content development, and community participation
  • Pursuing spiritual care training courses, building empathy, deep listening skills, and personal growth in emotional and spiritual support
  • Practice digital photography as a creative outlet and mindfulness practice; focus on storytelling through imagery and natural light

Accomplishments

  • Awarded Employee of the Month for leading by example—consistently taking initiative, following through on complex tasks, and fostering strong communication and team collaboration.
  • Exceeded launch targets in test market rollout of Fandango Food & Drinks, generating $27K in revenue from 2,000 unique transactions—surpassing expectations for a 15% market segment.

References

References available upon request.

Work Type

Full TimeContract WorkPart Time

Work Location

RemoteHybridOn-Site

Timeline

Student | Volunteer | Product Manager

Personal Sabbatical
03.2024 - Current

Senior Product Manager

Fandango
08.2022 - 03.2024

Senior Product Manager

Windsor Fashions
06.2021 - 08.2022

Senior Product Manager

Forever 21
03.2019 - 07.2021

Product Manager

Forever 21
03.2018 - 03.2019

Client Service Manager

O'Neil Data Systems
01.2017 - 03.2018

Ecommerce Operations Manager

Curacao
02.2015 - 10.2016

ECommerce Project Coordinator

Curacao
10.2012 - 01.2015

Executive Assistant to the Director of Ecommerce

Curacao
02.2012 - 10.2012

Post-Degree Certificate - Project Management

University of California, Los Angeles

MBA - Business Administration

Florida Atlantic University

Bachelor of Fine Arts - Film Production

University of Central Florida

High School Diploma -

Miami Carol City Sr.
Chrissie LavenderSenior | Lead Product Manager
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