CHRISSY CAREY DELESE
Marketing Manager
Summary
Marketing professional with extensive experience using creative, strategic thinking and analytical skills to develop and deploy campaigns that will attract sales and increase brand awareness. Savvy and organized with a keen eye for detail and the ability to manage multiple projects and deadlines in a dynamic workplace.
Overview
20
20
years of professional experience
Work History
Marketing Manager
Dexter Edward, LLC
10.2021 - 12.2022
- Identified tradeshow events to reach target audience both in the US and abroad increasing the events attended by 600% (from 4 to 28)
- Planning, set-up, design, and promotion of our participation in events in the continental U.S
- And OCONUS which created lead generation to broaden our potential customer base to multiple continents and increasing the contact base by thousands
- Identified clear brand objectives and transformed marketing materials, event displays, logos, and the corporate mindset towards the growth of the new brand
- Implemented impactful, effective messaging for tradeshows and industry events and conferences
- Organized the launch of the HubSpot CRM including training the sales team, maintaining the customer base, and integrating workflows, social media scheduling, reports and analytics
- Creation and execution of email campaigns to provide consistent reach out and proper follow up to newly added contacts and sales leads
- Planned and implemented social media marketing campaigns using Facebook and LinkedIn
- Developed digital marketing display and SEO campaign strategy surrounding major tradeshows to increase foot traffic to our booth space
- Analyzed KPI (Key Performance Indicators), tracked metrics and customer response to various marketing techniques to optimize marketing efforts
- Reported consistently on campaign results and provided marketing highlights for the monthly newsletter, and quarterly marketing updates for associate meetings
- Managed a marketing budget of nearly $1MM.
Marketing Consultant
The Marketing Guru
05.2020 - 09.2021
- Prepared detailed proposals and marketing plans
- Advised on relevant marketing tactics, branding, and communication techniques including omni-channel advertising, campaign creation, media buying, website and social media management, and public relations
- Conducted market research to identify competitor strategy and industry trends
- Collaborated with team members to gather ideas, and for increased commitment to the market plan to drive business objectives
- Planned participation in events to grow market awareness.
Regional Marketing Manager
MetroCast/Atlantic Broadband
02.2006 - 05.2020
- Collaboratively created campaigns, training, and incentives along with multi-channel marketing campaign and tactical execution including digital assets, TV, newspaper, radio, billboard, press releases, direct mail and email marketing for both B2B and B2C
- Developed and maintained the website, making updates and revisions as needed to keep content current and to optimize the customer experience
- Spearheaded the creation of regional social media pages as well as posting content and responses to all inbound messages
- Led the planning, coordination, and execution of the regions first 501c3 company-organized 5K annual event raising nearly $50K for local causes
- Generated reports and analyzed data in relation to marketing KPI’s, leads generated, and sales achieved, through those initiatives
- Targeted direct mail marketing and email campaigns to specific types of subscribers and non-subscribers using lists pulled and scrubbed via data base query techniques learned via exploration and research, which also helped to improve the accuracy of the data base itself
- Tested and launched numerous new products, services, and user platforms with introduction training to employees across multiple departments, as well as implementing its usage in the marketplace through omni-channel marketing
- Rebranded the Pennsylvania region of the company following a transition in ownership
- This included rebranding signage, vehicle wraps, sales materials, brochures, promotional items, uniforms, various ads and commercials, and a launch event at multiple locations
- Forecasted growth of subscriber numbers based on yearly trends influenced by seasonality, fluctuations in economy, and uptick or drop off due to campaign initiatives
- Created, managed, and maintained an annual marketing budget of nearly $400K
- Managed direct sales representatives, providing training, marketing direction, sales incentives, and sales materials
- Managed channel 10 coordinator, providing campaign, and ad content, critiques, and corrections to canned videos and ads, and conducted yearly performance reviews
- Provided training, sales incentives, marketing direction, and sales collateral to the business services department representatives
- Spearheaded the initiative to start an all associates meeting in the Pennsylvania region to create cohesiveness across departments and celebrate achievements of employees
- Resolved multiple product issues through testing and implemented quick guides for resolution referrals
- Designed ads in-house using Adobe Creative Cloud for initiatives like the Giving Back 5K, and the local Toys for Tots drive to save the company from additional agency outsourcing expenses
- Created press releases regarding new products, services, technologies, and events to create added publicity
- Motivated the customer service team via dynamic and unique campaign related incentives thereby keeping them focused on increasing sales throughout the Pennsylvania region.
Race Director of MetroCast
01.2012 - 01.2020
- I was the co-race director for a 5K that benefited local veterans but began as an effort to help flood victims from Tropical Storm Lee that ravaged Northeast Pennsylvania in September of 2011
- I implemented an extensive marketing plan for the 5K and executed the plan from start to finish
- The plan included everything from developing ads, creating a buzz on social media, and managing the registration process, to obtaining sponsorships, ordering customized awards, organizing volunteers, creating press releases, and so much more
- The race portrayed a sense of community awareness for the company and created the image of a company that cares
- It was a huge success and ran for the 8 years I was employed there
- I must give credit to my work family that volunteered for this event every year and helped it run without a hitch
- I never could have done it if it wasn’t for their support.
Education
Bachelor of Science - Business Marketing
Communications Classes -
Google Ads/Skillshop Courses, LinkedIn Learning
Skills
- Marketing: Event Planning and Production, Tradeshows, Multi-Channel Marketing, Social Media Marketing, Project Management, Marketing Strategy, B2C (Business to Consumer), B2B (Business to Business), Advertising and Media Buying, Direct Marketing, Public Relations, Product Launch, Product Marketing, Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Cross-Functional Team Leadership, Customer Retention, Business Development, Data Analytics, Training and Sales Incentives
- Graphic Design: Adobe Creative Cloud (Illustrator, PowerPoint, InDesign)
- Content Editing: Microsoft Office Suite (Word, Excel, PowerPoint, Publisher and Outlook), Google Workspace (Docs, Sheets, Slides, Meet, Gmail), WordPress
- Social: Facebook, LinkedIn, YouTube, Twitter, Instagram, TikTok, Snapchat
- Miscellaneous Apps/Software: HubSpot and Salesforce (CRMs), Asana and Mondaycom (Project Management), CSG (Billing and Data Warehouse), Jitsi (Teleconferencing), Mattermost (Chat), Pydio (File Share), Confluence (Shared Team Workspace), HubSpot, MailChimp, SEMrush, Canva (Social Media and SEO)
- Brand Development
- Market Analysis
- Brand-Building Strategies
- Product Development
- Staff Management
- Project Management
- Campaign Management
- Vendor Relations
- Corporate Communications
- Customer Relationship Management
- Lead Generation Management
- Public and Media Relations
- Rate Updates
- Social Media Strategy
- Administering Social Media Accounts
- Strategic Planning
- Quarterly Forecasting
- Web Content Branding
- Social Media Content Creation
- New Business Opportunities
- Media Negotiations
- Collateral Creation
- Content Curation
- KPI Tracking
- P&L Management
- Sustainability Consulting
- Developing Targeted Leads
- Multi-Channel Campaigns
- Strategic Partnership
- Broadcast Media
- SEO Optimization
- Strategic Positioning
- Client Meetings
- Direct Email Campaigns
- Tradeshow Representation
- Business Development
- Customer Rapport-Building
- Microsoft Office
- Tradeshow Events
- Marketing and Advertising
- Marketing Campaign Development
- Promotions and Marketing Strategies
- Website Copy
- Staff Monitoring
- Viability Studies
- Portfolio Strategy
- Business Optimization
- SEO Strategy and Execution
- Business Needs Analysis
- Budgeting and Allocation
- Maintaining Bylaws
- Multivariate Testing
- Leading Seminars
- Product LifeCycle Management
- Customer Retention Strategies
- Launch New Products
- Tradeshow Management
- Network Applications
- PR Strategy
- Campaign Implementation
- Analytics Monitoring and Evaluation
- AdWords Strategies
- Business Correspondence
- Network Transformation
- Internal and External Communications
- Program Marketing
- Operational Efficiency
- Brand Messaging
Timeline
Marketing Manager - Dexter Edward, LLC
10.2021 - 12.2022
Marketing Consultant - The Marketing Guru
05.2020 - 09.2021
Race Director of MetroCast -
01.2012 - 01.2020
Regional Marketing Manager - MetroCast/Atlantic Broadband
02.2006 - 05.2020
Pennsylvania State University State College - Bachelor of Science, Business Marketing
Luzerne County Community College - Communications Classes,
Other Marketing And Advertising Related Courses - , Google Ads/Skillshop Courses, LinkedIn Learning
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