CHRISSY HENNESSEY
Wilmington,NC
Summary
Content marketing leader with 8+ years in B2B tech and fintech, specializing in research-driven hero assets and multi-channel campaigns. Skilled at translating complex concepts into clear narratives, partnering with SMEs, and building scalable content programs. Equal parts strategic leader and hands-on creator, now seeking to bring my expertise to a mission-driven tech organization.
Overview
11
11
years of professional experience
Work History
Principal Content Strategist
nCino
06.2025 - Current
- Defined and led enterprise-wide content strategy to advance solution line priorities, ensuring all initiatives support revenue growth and go-to-market success.
- Architected a scalable content engine that underpins cross-functional go-to-market campaigns, sales enablement, and thought leadership.
- Led ideation, development, and delivery of white papers and long-form assets, driving multi-month content campaigns grounded in technical expertise and market insight.
- Partnered with internal SMEs (product, marketing, AI) and external stakeholders to translate complex fintech and AI topics into digestible and compelling narratives.
- Maintained governance over messaging frameworks and voice guides to ensure consistency and quality across global audiences.
- Trained and mentored writers, editors, and contributors in both content strategy and practical execution, striking a balance between brand consistency and creative flexibility.
Manager of Writing & Content Strategy
nCino
06.2023 - 06.2025
- Led cross-functional teams to implement strategic initiatives enhancing operational efficiency.
- Developed and launched core content pillars and frameworks that supported demand generation, product launches, and thought leadership.
- Managed a robust content calendar, aligning hero-assets (reports, white papers) with campaigns, social media, and sales enablement.
- Collaborated with C-suite executives and technical leaders to distill complex product features and market trends into clear, persuasive content.
- Edited and refined content from diverse writers to reflect a unified voice, while ensuring technical accuracy and business alignment.
Associate Manager of Social Media & Communications
nCino
02.2022 - 06.2023
- Developed and executed comprehensive social media and communications strategies that enhanced brand presence and customer, prospect, and employee engagement.
- Developed and executed integrated social media and communications strategies that expanded brand visibility and engagement.
- Launched the company’s first owned content hub, driving a consistent flow of thought-leadership and audience engagement.
- Collaborated with product and design teams to unify messaging across launches, events, and digital campaigns.
- Produced high-performing copy for paid and organic campaigns, contributing to brand awareness and lead generation.
- Collaborated with cross-functional teams (product, design, marketing) to synchronize messaging across channels.
Senior Marketing & Social Media Specialist
nCino
09.2019 - 02.2022
- Created, executed, and iterated on social media strategy that grew brand engagement significantly.
- Produced campaign content, case studies, and copy that balanced regulatory/compliance constraints with persuasive marketing.
- Drew insights from performance data to inform content direction, channel strategy, and stakeholder requests.
Social Media & Content Specialist
nCino
09.2017 - 08.2019
- Produced prospect-focused content across digital channels that increased engagement among key audiences and built the company brand.
- Partnered with cross-functional teams to deliver campaigns that supported pipeline growth and customer acquisition.
Digital Marketing Manager
Sage Island
03.2015 - 09.2017
- Led marketing department operations, overseeing digital and content marketing services including copywriting and editing.
- Directed digital/content marketing for diverse client accounts, delivering measurable improvements in traffic, engagement, and ROI.
- Developed and pitched digital strategies that secured new client contracts and expanded agency revenue.
- Oversaw SEM retainers, optimizing monthly budgets and campaign performance to maximize ROI.
- Partnered with account and creative teams to launch high-performing digital campaigns across industries.
Education
MFA - Creative Writing
UNC Wilmington
Wilmington, NCMasters - Library Science
Texas Women's University
Denton, TXBachelor of Arts - Creative Writing
SUNY Purchase College
Purchase, NYSkills
- Content Strategy
- Content Marketing
- B2B SaaS
- Thought Leadership
- SEO
- AIO
- Copywriting
- Copyediting
Timeline
Principal Content Strategist
nCino
06.2025 - Current
Manager of Writing & Content Strategy
nCino
06.2023 - 06.2025
Associate Manager of Social Media & Communications
nCino
02.2022 - 06.2023
Senior Marketing & Social Media Specialist
nCino
09.2019 - 02.2022
Social Media & Content Specialist
nCino
09.2017 - 08.2019
Digital Marketing Manager
Sage Island
03.2015 - 09.2017
MFA - Creative Writing
UNC Wilmington
Masters - Library Science
Texas Women's University
Bachelor of Arts - Creative Writing
SUNY Purchase College