Summary
Overview
Work History
Education
Skills
Timeline
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CHRISSY MERCIER

CHRISSY MERCIER

Hermosa Beach,CA

Summary

I am a results-driven marketing professional with over 10 years of experience creating and executing culture-forward partnerships and impactful brand integrations across entertainment, music, lifestyle, and sports. At Red Bull, I spearheaded brand integration initiatives that generated over 750 million impressions, elevated brand awareness, and saved millions in advertising costs. Known for leading 360-degree marketing campaigns, I specialize in building meaningful B2B collaborations, managing complex end-to-end partnerships, and delivering disruptive campaigns that drive brand equity and resonate with diverse audiences. Passionate about storytelling and staying ahead of cultural trends, I thrive on developing bold, strategic partnerships that grow communities and inspire brand love.

Overview

10
10
years of professional experience

Work History

Director, Entertainment Brand Partnerships

BAM Beyond
05.2024 - Current
  • Acquired new clients such as, MASA Chips, Salt & Stone, High Noon, Fiverr., FaceTune, driving increased visibility and sales
  • Secured product placements for brands in culturally relevant media like Euphoria (Max), Saltburn (A24), The Fall Guy (Universal) and Yellowstone.
  • Generated $400K+ monthly in integration deals with studio productions like Devil Wear Prada 2 (Disney), The Running Man (Paramount).
  • Negotiated client deals ranging from $10K to $1M, ensuring maximum value, alignment with brand objectives, and the delivery of impactful results
  • Created partnerships and connections between brands and culturally relevant film, television and streaming platforms

Senior Director, Brand Integrations and Product Placement

Red Bull via Grace Culture Marketing
01.2020 - 02.2024
  • Led Red Bull's entertainment program, positioning the brand as a leader in film and television product placement
  • Headed the team that secured Red Bull as 2024's 3rd most featured beverage brand in film and TV-achieving this milestone entirely through unpaid placements
  • Led cross-functional collaborations with production teams, prop masters, and studio executives to secure authentic placements in major productions
  • Expanded the Product Placement Department, recruiting and mentoring team members to achieve key milestones
  • Managed quarterly reports to showcase campaign ROI and measure the impact of integrations

Senior Manager, Product Placement

Red Bull via Grace Culture Marketing
01.2015 - 01.2020
  • Delivered over 100 million social media impressions annually through talent partnerships with high-profile names like Kylie Jenner, Demi Moore and Jeffree Star
  • Modernized systems to streamline operations, track release schedules, and manage time-sensitive projects
  • Coordinated on-site management for major events, including Coachella, Sundance Film Festival and Baby2Baby Gala

Education

Bachelor of Arts - Sociology

University of California, Santa Barbara
Santa Barbara, CA
06.2011

Skills

  • Negotiate strategic client partnerships
  • Brand integrations
  • Media platforms
  • Entertainment events
  • Innovative collaborations
  • Identifying emerging trends
  • Audience engagement and data analysis
  • Leading cross-functional teams
  • Managing marketing campaigns
  • Google Suite, Microsoft Office, Canva
  • CRM Tools
  • Zoom, Slack & Teams
  • Business development and sales
  • Strategic planning

Timeline

Director, Entertainment Brand Partnerships

BAM Beyond
05.2024 - Current

Senior Director, Brand Integrations and Product Placement

Red Bull via Grace Culture Marketing
01.2020 - 02.2024

Senior Manager, Product Placement

Red Bull via Grace Culture Marketing
01.2015 - 01.2020

Bachelor of Arts - Sociology

University of California, Santa Barbara

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