CHRISSY MERCIER
Hermosa Beach,CA
Summary
I am a results-driven marketing professional with over 10 years of experience creating and executing culture-forward partnerships and impactful brand integrations across entertainment, music, lifestyle, and sports. At Red Bull, I spearheaded brand integration initiatives that generated over 750 million impressions, elevated brand awareness, and saved millions in advertising costs. Known for leading 360-degree marketing campaigns, I specialize in building meaningful B2B collaborations, managing complex end-to-end partnerships, and delivering disruptive campaigns that drive brand equity and resonate with diverse audiences. Passionate about storytelling and staying ahead of cultural trends, I thrive on developing bold, strategic partnerships that grow communities and inspire brand love.
Overview
10
10
years of professional experience
Work History
Director, Entertainment Brand Partnerships
BAM Beyond
Los Angeles
05.2024 - Current
- Acquired new clients such as, MASA Chips, Salt & Stone, High Noon, Fiverr., FaceTune, driving increased visibility and sales
- Secured product placements for brands in culturally relevant media like Euphoria (Max), Saltburn (A24), The Fall Guy (Universal) and Yellowstone.
- Generated $400K+ monthly in integration deals with studio productions like Devil Wear Prada 2 (Disney), The Running Man (Paramount).
- Negotiated client deals ranging from $10K to $1M, ensuring maximum value, alignment with brand objectives, and the delivery of impactful results
- Created partnerships and connections between brands and culturally relevant film, television and streaming platforms
Senior Director, Brand Integrations and Product Placement
Red Bull via Grace Culture Marketing
West Hollywood
01.2020 - 02.2024
- Led Red Bull's entertainment program, positioning the brand as a leader in film and television product placement
- Headed the team that secured Red Bull as 2024's 3rd most featured beverage brand in film and TV-achieving this milestone entirely through unpaid placements
- Led cross-functional collaborations with production teams, prop masters, and studio executives to secure authentic placements in major productions
- Expanded the Product Placement Department, recruiting and mentoring team members to achieve key milestones
- Managed quarterly reports to showcase campaign ROI and measure the impact of integrations
Senior Manager, Product Placement
Red Bull via Grace Culture Marketing
West Hollywood
01.2015 - 01.2020
- Delivered over 100 million social media impressions annually through talent partnerships with high-profile names like Kylie Jenner, Demi Moore and Jeffree Star
- Modernized systems to streamline operations, track release schedules, and manage time-sensitive projects
- Coordinated on-site management for major events, including Coachella, Sundance Film Festival and Baby2Baby Gala
Education
Bachelor of Arts - Sociology
University of California, Santa Barbara
Santa Barbara, CA06.2011
Skills
- Negotiate strategic client partnerships
- Brand integrations
- Media platforms
- Entertainment events
- Innovative collaborations
- Identifying emerging trends
- Audience engagement and data analysis
- Leading cross-functional teams
- Managing marketing campaigns
- Google Suite, Microsoft Office, Canva
- CRM Tools
- Zoom, Slack & Teams
- Business development and sales
- Strategic planning
Timeline
Director, Entertainment Brand Partnerships
BAM Beyond
05.2024 - Current
Senior Director, Brand Integrations and Product Placement
Red Bull via Grace Culture Marketing
01.2020 - 02.2024
Senior Manager, Product Placement
Red Bull via Grace Culture Marketing
01.2015 - 01.2020
Bachelor of Arts - Sociology
University of California, Santa Barbara