CHRISSY MICKLER
Charlotte,NC
Summary
Detail-oriented digital professional experienced in driving digital content strategies, online experiences and sustainable marketing. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager | NA Sustainability Lead
Husqvarna Group
01.2022 - Current
- Assist NA executive sponsor in achieving our 2025 sustainability goals involving our carbon emissions (reduce our CO2 emissions by -35% across our value chain), circular innovations (launch 50) and people (empower 5M customers and colleagues to make sustainable choices) targets.
- Collaborated with global team and NA business stakeholders for Husqvarna’s website redesign and relaunch on Sitecore in Q1 2022
- Aligned MarTech and Content teams for robotic lawn mowers UX overhaul on husqvarna.com/us, which led to an internal award for the teams - 2022 Above and Beyond Award
- Guide up to 20-25 (each month) incoming digital project requests and then organize, prioritize and delegate accordingly
- Continue to spearhead and facilitate over 200 digital marketing campaigns for B2C, B2B and B2D channels
Digital Marketing Specialist, MarTech
Husqvarna Group
01.2021 - 12.2021
- Developed digital content calendars for multiple business units and over 10 target audience segments
- Spearheaded over 200 digital (web, email) marketing campaigns to support B2C, B2B and B2D channels
Marketing Automation Specialist
Husqvarna Group
12.2019 - 12.2020
- Coordinated set-up of Oracle Eloqua for Husqvarna's email marketing efforts and its integration with Oracle CRM
- Implemented email marketing campaigns to support B2B goals, generating over 400 qualified leads for sales
Email Marketing Specialist
American City Business Journals
08.2018 - 12.2019
- Managed 50+ event and nomination email campaigns concurrently, including marketing calendar, strategy, execution and reporting
- Utilized Marketo to build emails, target audiences, A/B test and review analytics for over 10 markets
Marketing Services Manager
The Business Journals
05.2016 - 07.2018
Marketing Services Coordinator
The Business Journals
03.2014 - 04.2016
Internal Communications Associate
Carolinas HealthCare System
06.2013 - 02.2014
Education
Bachelor of Arts - Public Relations, Entrepreneurship
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2012
Skills
- ESG Project Planning
- Sustainable Marketer
- Digital Mapping
- Digital Content Development
- Website Updates
- Website Optimization
- Site Layout
- Mockups and Prototypes
- Continuous Improvement Process
- Strategic Planning and Alignment
Accomplishments
Creative Mornings Charlotte, Charlotte, NC
Volunteer (Jan 2016-Present)
- Assist in executing monthly gathering of creative professionals in Charlotte – networking, speaker, local vendors
- Managed volunteer team of up to 20+ people, delegating tasks and planning event setup
Certification
- Certified Sustainable Marketer, Oct 2023
- React Development, SheCodes, May 2022
- Responsive Web Development, SheCodes, Jan 2022
- Web Development, SheCodes, Aug 2021
- Marketo Certified Associate | MCA, Marketo, Mar 2019
Timeline
Digital Marketing Manager | NA Sustainability Lead
Husqvarna Group
01.2022 - Current
Digital Marketing Specialist, MarTech
Husqvarna Group
01.2021 - 12.2021
Marketing Automation Specialist
Husqvarna Group
12.2019 - 12.2020
Email Marketing Specialist
American City Business Journals
08.2018 - 12.2019
Marketing Services Manager
The Business Journals
05.2016 - 07.2018
Marketing Services Coordinator
The Business Journals
03.2014 - 04.2016
Internal Communications Associate
Carolinas HealthCare System
06.2013 - 02.2014
Bachelor of Arts - Public Relations, Entrepreneurship
University of North Carolina At Chapel Hill
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