Christa Chambers-Price
Ann Arbor,Michigan
Summary
A dynamic executive with deep expertise in entrepreneurship, program development, and driving innovative initiatives across diverse business ecosystems. I was recognized for a proven ability to design and scale high-impact accelerator programs, including for the American Heart Association, where I developed revenue-generating and program-expanding initiatives that became foundational to the organization's growth. I was skilled in advising senior leadership on strategic program optimization, utilizing data-driven insights to enhance performance and deliver outstanding results.
A champion of operational excellence with a focus on efficiency, adaptability, and achieving measurable outcomes. Strengths include leading high-performing teams, fostering stakeholder relationships, and consistently exceeding key objectives. With a passion for developing transformative, scalable solutions, I align program initiatives with organizational goals to create long-term, sustainable value.
Overview
36
36
years of professional experience
Work History
Health Impact Lead Facilitator & Program Designer
American Heart Association
10.2017 - Current
- Spearheaded the development and nationwide expansion of accelerator programs, transforming them into revenue-generating pillars within five years, distributing over $1.3M in grants. Program graduates achieved significant success, collectively raising over $300M in Seed, Series A, and Series B funding rounds, demonstrating the long-term impact and scalability of the initiative.
- Led comprehensive program evaluations, both pre- and post-launch, to measure success, drive continuous improvement, and align performance with organizational goals.
- Advised senior leadership on innovative initiatives and best practices, enhancing the efficiency and impact of health-focused startup accelerators.
- Cultivated strategic relationships with key stakeholders, ensuring long-term program sustainability and alignment with broader organizational objectives.
- Leveraged cutting-edge technology and design thinking to engage startups and entrepreneurs, driving participation and growth within target communities.
- Developed scalable strategies to boost program enrollment and retention, leading to improved outcomes for a diverse range of startups.
- Managed multiple high-impact projects simultaneously, consistently meeting tight deadlines while aligning with long-term strategic goals.
- Crafted key messaging and promotional strategies for program marketing, significantly increasing visibility and engagement.
- Introduced the American Heart Association (AHA) to industry-specific opportunities and events, fostering partnerships and expanding program influence.
Chief Marketing Officer
Alerje
01.2021 - 11.2022
- Designed and executed data-driven marketing strategies, utilizing predictive analytics to optimize campaigns and accelerate growth for health tech startups.
- Developed robust business models, accurately forecasting revenue potential and identifying growth opportunities, which strengthened investor relations and enhanced scalability.
- Led digital transformation initiatives that leveraged cutting-edge technologies to elevate customer experience and engagement.
- Managed cross-functional teams to deliver high-impact marketing campaigns, resulting in significant increases in customer acquisition and brand visibility.
- Oversaw the successful execution of a $250K NSF SBIR Grant Phase I, including conducting an in-depth market research study to inform product development.
- Represented the organization on an industry-focused task group, driving strategic collaboration and insights into market trends.
- Built and directed the marketing and content management teams, fostering a creative and results-driven culture.
- Conceptualized and launched ground-breaking marketing campaigns, generating measurable impact and enhancing brand awareness.
- Crafted a compelling brand narrative and focused messaging, positioning the company as a leader in its industry.
Founder
Entre-SLAM, Inc.
02.2012 - Current
- Founded a business storytelling accelerator , equipping entrepreneurs with the tools to craft compelling narratives that deeply connect with investors, customers, and key stakeholders.
- Designed and facilitated training programs focused on design thinking, value creation, and branding, enabling startups to refine their unique value propositions (UVP) for competitive market positioning.
- Forged and sustained strategic partnerships with investors, industry leaders, and stakeholders, ensuring the accelerator's success and long-term growth.
- Led entrepreneurs through data-driven decision-making , using market insights and competitor analysis to shape business models and drive growth strategies.
- Developed and executed corporate sponsorship initiatives for Entre-SLAM events, securing over $750K in cash and in-kind contributions, fueling program expansion.
- Actively participated in industry panels and speaking engagements , sharing insights and boosting the visibility and influence of the Entre-SLAM brand.
Project Manager
General Motors
06.1995 - 10.1997
- Designed and delivered division-wide training programs, facilitating a seamless transition from General Motors/EDS to General Motors for 325 cross-functional teams and team members.
- Developed and managed a comprehensive asset tracking database, ensuring accurate integration of over 1K resources from both organizations.
- Consistently met project deadlines while maintaining high standards for build quality and workplace safety.
- Prepared and presented detailed project status reports to stakeholders, ensuring transparency, alignment with objectives, and proactive risk management.
- Cultivated strong stakeholder relationships through consistent communication and updates, building trust and confidence in the team's ability to achieve results.
- Successfully negotiated and managed third-party contracts, guaranteeing the timely and budget-friendly delivery of project objectives.
- Proactively managed scope changes, establishing clear boundaries and maintaining alignment with original project objectives and financial constraints.
Combat Telecommunications Center Specialist
Army National Guard
08.1988 - 09.1991
- Selected as Squad Leader during Basic Training, showcasing leadership and accountability within the platoon.
- Ensured strict signal security in compliance with Army regulations, safeguarding sensitive communications.
- Applied advanced message-handling protocols , ensuring the accurate and secure transmission of critical information.
- Operated the Tactical Automatic Digital Switching System (TADSS) , enabling efficient and secure communication in tactical environments.
- Managed the Digital Subscriber Terminal , including cryptographic equipment, to maintain secure and reliable communication links.
- Prepared and processed service messages , ensuring timely and accurate delivery across the command chain.
- Chosen for specialized training with the 82nd Airborne 313th Military Intelligence Battalion due to exceptional test scores, further honing intelligence and communication skills.
Education
Executive Education Certificate - Leadership and Innovation
Stanford University
Stanford, CA09.2022
Bachelor of Arts - English Literature
University of Michigan
Ann Arbor, Michigan05.1994
Skills
- Program Development & Leadership: Expertise in designing, scaling, and overseeing high-impact programs that align with organizational goals and deliver measurable outcomes
- Strategic Planning & Execution: Ability to develop long-term strategies, set clear objectives, and execute complex initiatives that drive organizational growth
- Cross-functional Team Leadership: Experience leading diverse teams, ensuring collaboration, and maximizing productivity across departments to achieve program success
- Stakeholder Engagement & Relationship Management: Strong ability to build and maintain relationships with internal and external stakeholders, including senior executives, investors, and community partners
- Data-driven decision-making: Proficiency in using data analytics and evaluation methods to assess program effectiveness, identify opportunities for improvement, and inform strategic decisions
- Financial Acumen: Knowledge of budgeting, financial forecasting, and resource allocation to ensure program sustainability and optimal use of funds
- Innovation & Problem-Solving: Skilled in leveraging innovative approaches, such as design thinking, to solve complex challenges and improve program efficiency
- Change Management: Ability to lead organizational change, navigate challenges, and implement new systems, processes, or programs smoothly
- Communications & Public Relations: Proficient in crafting and delivering compelling messaging to promote programs, engage stakeholders, and elevate the organization’s brand
References
References available upon request
Affiliations
- Delta Sigma Theta Sorority, Inc.
Timeline
Chief Marketing Officer
Alerje
01.2021 - 11.2022
Health Impact Lead Facilitator & Program Designer
American Heart Association
10.2017 - Current
Founder
Entre-SLAM, Inc.
02.2012 - Current
Project Manager
General Motors
06.1995 - 10.1997
Combat Telecommunications Center Specialist
Army National Guard
08.1988 - 09.1991
Executive Education Certificate - Leadership and Innovation
Stanford University
Bachelor of Arts - English Literature
University of Michigan
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