Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Christa Tuoni (Cooper)

Bear,DE

Summary

Charming and upbeat radio professional and Marketing Director offering proven background in station planning and announcing combined with demonstrated leadership, multitasking and relationship-building abilities. Successful at overseeing all stages of initiatives and promoting products with innovative and forward-thinking approaches. I am a highly-motivated employee with the desire to take on new challenges and adept at working effectively unsupervised and a quick learner.

Overview

14
14
years of professional experience

Work History

Director of Marketing and Promotions

iHeart Media
Wilmington, DE
07.2022 - Current
  • Develop and implement comprehensive marketing strategies to increase brand awareness.
  • Organize promotional campaigns, including radio, social media, print materials, and website content.
  • Create customer-focused messaging that resonates with target audiences.
  • Coordinate events such as community events and live remote broadcasts to promote brand awareness.
  • Generate reports outlining performance of various campaigns against goals set forth in the strategic plan.
  • Present monthly results of all marketing efforts at executive team meetings.
  • Update web pages and social media profiles with engaging and current content.
  • Boosted sales by developing new promotional and marketing strategies.
  • Planned advertising campaigns for digital and radio.
  • Interview and hire talented individuals to add value to marketing team.

On Air Talent

iHeart Media
Wilmington, DE
09.2010 - Current
  • Host of the Christa Cooper Show on iHeart RADIO.
  • Develop content for on-air segments and interviews.
  • Organize, write, and edit scripts for radio shows and commercials.
  • Create promotional materials for upcoming shows and events.
  • Perform administrative tasks such as scheduling meetings and guests.
  • Conduct research on potential topics for shows or segments.
  • Maintain relationships with sponsors and advertisers.
  • Compile data regarding ratings.
  • Design and implement fundraising events and activities to raise money for special causes.

Education

Radio And Television Broadcasting - Radio And Television

Ohio Center For Broadcasting
Denver, CO
03-2008

Skills

  • Key Decision Making
  • Project Management
  • Campaign Development
  • Branding
  • Campaign Management
  • Creative Direction
  • Campaign Planning
  • Media Relations
  • Scheduling
  • Product marketing

Accomplishments

  • Organize an Annual Motorcycle Ride to benefit our Military and First Responders, raising over $200,000.
  • Host of the Country Cares for Kids Radiothon and have helped raise over $800,000 for St. Jude Children Research Hospital.
  • Organize an annual Thanksgiving Food Drive to benefit the Food Bank of Delaware helping to raise over $150,000 over the years.
  • Created Christa's Coat Drive to benefit the Sunday Breakfast Mission, collecting over 500 coats for homeless men, women and children.
  • Best of Delaware Radio Personality (6 year winner)
  • Companywide Influencer Winner (2023)
  • Assist clients in achieving successful advertising campaigns through the utilization of influencer marketing strategies.

Timeline

Director of Marketing and Promotions

iHeart Media
07.2022 - Current

On Air Talent

iHeart Media
09.2010 - Current

Radio And Television Broadcasting - Radio And Television

Ohio Center For Broadcasting

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Christa Tuoni (Cooper)