CHRISTA HOFFMEIER

• Key executive responsible for leading product team, which includes product managers, designers, and dotted line relationships across engineering
• Direct leadership over defining product requirements, creating product roadmaps, and ensuring that products are delivered on time and within budget
• Responsible for product roadmap for BI suite of products including SaMD Platform, Disease Management Solution, Connected Diagnostics Solution, Data Analytics and CDS Solution
• Work closely with CEO and executive leadership team to define BrightInsight's product strategy, identify market opportunities, and prioritize product development efforts
• Critical role in driving product regulatory strategy, partnerships, innovation to ensure that BrightInsight's products are competitive in market.
• Mentored junior team members, fostering professional growth and contributing to positive work environment.
• Reduced operational costs through effective resource allocation and strategic decision-making during project planning phases.

• Global executive leader reporting to CEO driving delivery of services to customers
• Deliver patient and HCP focused solutions custom built for customers on top of BrightInsight's platform, as well as product implementations as DMS and CDP were built
• Built and led team of high-caliber talent to turn around Professional Services org and prepare for scale
• Turned around team delivering same revenue with half resources and bringing team to profitability.
• Delivered exceptional customer service by implementing best practices and fostering culture of accountability within organization. Improved NPS by 50 points. Ensured customers were not only satisfied, but referenceable.
• Established culture of continuous improvement, leading by example to drive operational excellence across organization.

Senior leader leading product development for software product portfolio (20 products) of software engineers, test engineers, and product management across 4 locations and remote workers

• Launch 6 new products in 6 years and received clearance for eight 510(k)s across portfolio
• Member of the R&D leadership team, as well as the global leadership team of top 80 leaders across the business.
• Developed new software product for leading blood clot diagnostic device. First device in its category to have web-based software solution for viewing remote results and device management.
• Delivered new transfusion management product to replace legacy product that doubled sales pipeline after release. Build the product on leading technologies ,it for hospital market. Lead the development process from business case to launch.
• Created IoT strategy for device data collection across all Haemonetics devices, develop and launch 2 new products. Solution won IoT solution of year in 2015. Millions of transactions collected in cloud solution now supports quality, engineering, and commercial objectives.
• Developed and launched a mobile app allowing blood donors to manage their donations.
• Supported CEO’s growth and change agenda by transforming legacy product team into scalable team focused on new product
  innovation, turning over 30% of the internal team and replace with top talent.
• Consolidation of product platforms and transform the development process from water fall into agile-based process. Implement formal global development process to align development investments with commercial objectives/targets including formal ROI model. Divest legacy products not driving growth.
• Select new strategic vendor for developmental scalability and business continuity.
• Cultivated culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.

• Executive leading complex projects in strategy, IT and business transformation, and organizational change management initiatives on behalf of clients ranging from Fortune 500 to Fortune 100 multinationals
• Instrumental in transforming transactional client engagements into long-term relationships by delivering solutions that constitute sustainable competitive advantage and that meet and exceed client expectations and meet or exceed firm profitability expectations.
• Delivered IT strategy including organizational design, mission statement and strategic goals for the CIO of the largest employment law firm in the US. Develop a 3-year infrastructure roadmap. Serve as the trusted advisor to the CIO and lead $3M of transformation projects over 18 months including MPLS vendor selection and implementation, data center provider selections, and outsourcing evaluations.
  ▪ Established a program management of,ice for a client’s $150M strategic initiative to maximize customer value. Organize the team into 25 work streams, baseline the $40M budget and bene,its analysis, complete resource planning for over 200 resources, deliver initial program plan with milestones and dependency analysis, and implemented a structure and templates for reports, budget, issues and risks.
  ▪ Key executive for a large global business data management services company, leading the client-side program management of,ice for a 1400 server (4 mainframes)/ 400 application migration. Consolidate 8 previous data centers to their new provider locations (one in each US and UK). Plan and execute 6 production and 2 test environments move over 14 months to minimize application down time and impact to the global users.

• Leader over business planning, marketing, sales-cycle, and pipeline management of Chicago office for Midwest region
• One of three key leaders of Financial Services Sector team, leading insurance portion, which set group's strategy, target accounts, marketing, and conference schedule.
• In 12 months grew pipeline from $0 to $5M.
• Established relationships within 20 target accounts.
• Collaborated with multidisciplinary experts to deliver holistic solutions addressing complex business challenges.
• Led cross-functional teams, ensuring seamless collaboration among members for optimal results.
• Organized 3 CIO marketing events attended by over 100 people.
• Managed the manufacturing vertical for the US market by leading the development strategy for expanding the manufacturing vertical into the US market.

Delivered cutting edge software solutions and managed large cross functional change management programs for Fortune 100 companies across the globe focused on generating revenue and stream-lining operations.

• Trusted advisor for senior stakeholders at clients.
• Managed budget allocations for multiple projects, ensuring resources were effectively utilized and financial targets were met.
• Evaluated emerging technologies and industry trends, staying ahead of competitors and offering cutting-edge solutions to clients.
• Enhanced client satisfaction through consistent delivery of high-quality consulting services.
• Negotiated contracts with vendors, securing cost-effective solutions that supported project requirements.
• Presented data-driven recommendations to executive stakeholders, influencing key decisions on business strategies and initiatives.
• Built strong partnerships with external organizations in order to expand market reach and generate new business opportunities.