CHRISTAL SMITH
Houston,TX
Summary
Highly-motivated individual with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
District Social Media Marketing Manager
F45 Training Louetta/ Bridgeland
Cypress, TX
03.2021 - Current
- Successfully spearhead social media marketing campaigns to increase F45 brand awareness, engagement and website traffic.
- Contribute to the marketing strategy by leveraging social media to identify and acquire new members.
- Be an extension of F45, to connect, cultivate and establish long lasting partnerships with local businesses, schools and organizations in the community.
- Research, coordinate and participate in local community outreach marketing-related events to showcase F45's holistic training and lifestyle programs and services and posted highlights on social media networks.
- Develop and manage creative social media campaigns and content utilizing Canva to create all graphic designs for optimization of social media networks that consistently had engagement in likes, comments and shares.
- Stay up to date with new and emerging trends to help keep F45's social media presence consistently relevant.
Merchandising Manager
F45 Training
Cypress, TX
03.2021 - Current
- Developed and implemented merchandising strategies, including targeted merchandising plans and keeping desirable merchandise in stock, resulting in a 80% increase in sales.
- Communicated with vendors to negotiate prices, request samples and build relationships.
- Created and determined forecasts and set targets for seasonal merchandise by researching and analyzing sales trends. Recommended adjustments to maximize departmental profitability.
- Managed and maintained physical inventory of merchandise and implemented systems to monitor costs.
- Executed multiple projects simultaneously, coordinating and prioritizing tasks.
Chef Supervisor
Dynamic Sports Training
Tomball, TX
04.2021 - 02.2022
- Created and planned a full breakfast and lunch menu
- Maintained the inventory of all ingredients
- Ensured dietary/ nutrition needs were met for minor and major league baseball players
- Established and maintained regular maintenance schedule, keeping kitchen tools and equipment in operable condition.
- Monitored food products, driving quality, freshness and integrity.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies for optimal performance.
Line Cook
The Westin Hotel Houston Medical Center
Houston, TX
01.2020 - 02.2021
- Pre- opening team
- Preparing meats, vacuum sealing and cooking via su vide, roasting and braising proteins and vegetables
- Restocked food items throughout shift to prepare necessary ingredients for cooking and timely service.
- Breakfast and Brunch Items
- Scratch made soups and sauces
- Prepared dishes in fast-paced environment working with teammates to maintain high customer satisfaction rate.
- Mentored and trained staff by teaching cooking skills and kitchen maintenance, improving overall quality and performance.
Assistant Pastry Chef
The Fredonia Hotel and Convention Center
Nacogdoches, TX
05.2019 - 12.2019
- Prepared all pastry items for the First City Café, Republic SteakHouse, banquets, and amenities for the hotel guest
- Garde Manger line cook while also executing plating for the Republic Steakhouse
- Answered customer product-related questions by providing ingredients and preparation information.
- Collaborated with Executive Pastry Chef to plan and develop new recipes.
- Managed catering services for 300+ -person events.
- Liaised with vendors to purchase optimal recipe ingredients at cost-effective rates.
- Purchased ingredients from local farms to benefit environment and reduce costs.
Education
B.A - Hospitality Administration, Culinary Arts, Hospitality And Management
Stephen F. Austin State University
Skills
- Social Media Strategy
- Marketing Strategy Development
- Detail-Oriented
- B2B Marketing
- SEO Strategy and Execution
- Social Media Platforms
- Complex Problem Solving
- Customer Retention Strategies
- Public and Media Relations
Certification
- Certified in Social Media Marketing, - 2023-2025
- Certified Inbound Marketing Certified, - 2023-2025
Timeline
Chef Supervisor
Dynamic Sports Training
04.2021 - 02.2022
District Social Media Marketing Manager
F45 Training Louetta/ Bridgeland
03.2021 - Current
Merchandising Manager
F45 Training
03.2021 - Current
Line Cook
The Westin Hotel Houston Medical Center
01.2020 - 02.2021
Assistant Pastry Chef
The Fredonia Hotel and Convention Center
05.2019 - 12.2019
B.A - Hospitality Administration, Culinary Arts, Hospitality And Management
Stephen F. Austin State University
- Certified in Social Media Marketing, - 2023-2025
- Certified Inbound Marketing Certified, - 2023-2025
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