CHRISTAN M. WEFLEN
Smithfield,VA
Summary
Results-focused, ambitious sales strategist with 13 years of expertise in a variety of sales focused settings and over 10 years of sales management experience. A forward thinking, Talent Development professional with comprehensive experiences including: organizational development, employee/ leadership development, process improvement, curriculum design, facilitation, succession planning, employee experience strategy and program development and management. Highly adept at working effectively with key stake holders and senior leaders to identify and achieve organizational objectives and has been consistently recognized for a high level of performance. Additionally, known for demonstrating excellent communication, presentation, interpersonal and consulting skills.
Overview
13
13
years of professional experience
Work History
Teammate Development Program Manager, VP
Atlantic Union Bank
03.2022 - Current
- Partnered with Senior Leadership Team and Talent Development to define a successful employee journey and to identify and solve for gaps in training, employee experience and development
- Created and executed onboarding, training and development strategies for Consumer employees across the footprint
- Collaborated with Regional Presidents and Line of Business Leaders to develop onboarding and training strategies that supported their unique hiring needs and individual business growth initiatives
- Designed and delivered programs that promoted a culture of inclusivity and belonging, and elevated engagement, sales production and top talent retention.
- Designed and implemented development programs, leadership training and other career development pathways for employees across the footprint.
- Responsible for the management and implementation of employee development and training programs that cohesively aligned with the Consumer sales and growth objectives
- Designed and facilitated Leadership and Career development workshops
- Developed training strategies and effective training materials that aligned with Consumer business growth initiatives and served the needs of both incumbent and new hire Teammates
- Led project teams within the Consumer Teammate Development group and supported Enterprise Projects that impacted the Consumer line of Business
- Selected, certified and coached 150+ Mentor Teammates, supporting and developing their ability to role model behaviors, mentor new hire and existing teammates and provide effective and holistic on the job training that is consistent across the Consumer footprint
- Designed and managed the Mentor Incentive Program and quarterly payouts
- Designed and implemented processes to measure program effectiveness and developed strategies to improve programs
Branch Manager, VP
Atlantic Union Bank
04.2019 - 03.2022
- Specialized competencies in relationship management, sales conversations and processes, employee development and business growth development
- Peer Coach Market Team Leader- drove results through peer coaching and development within assigned Market
- Drove branch results through teammate development, engagement and upskill initiatives
- Coached, trained, and developed branch team through formal observations, and behaviors based coaching sessions
- Managed teammate performance development processes
- Developed succession plan in order to maintain functional staffing levels
- Drove sales outreach strategies including outbound calling, outside sales calls and marketing
- Coached, trained, and developed branch team through formal observations and coaching sessions
- Developed strategy and implement business plan to meet branch sales goals in order to support organizational objectives
- Identified and closed sales opportunities to contribute to personal and branch goals
- Uncovered and provided solutions to complex business and consumer financial needs
- Promoted overall deposit and loan growth through the development and retention of customer relationships
- Provided excellent customer experience through needs based conversations
- Analyzed financial and sales reports to identify and solve for production , revenue and growth gaps
- Identified and solved for operational risks and controllable losses
Senior Branch Manager, VP
SunTrust Bank
11.2018 - 04.2019
- Specialized competencies in Small Businesses & Mass Affluent consumer market.
- Maintained strong individual sales performance in business deposits, business lending, Mass Affluent consumer deposits, house hold growth and Private Banking relationship referrals.
- Drove branch results through teammate development, engagement and upskilling initiatives
- Coached, trained, and developed branch team through formal observations, and behaviors based coaching sessions
- Responsible for prospecting for new Small Business households, and providing additional solutions to expand existing book of business.
- Maintained strong partnerships with First Data Merchant representative and leverage partnership to uncover cross-sale opportunities for both mutual clients and prospects.
- Referred to other line of business partners for additional business growth opportunities
- Drove sales and revenue through utilization of leads, referrals, on site visits, cold calling and meaningful consultative conversations.
- Developed and executed strategic plan to meet and exceed 100% of branch sales and revenue goals while maintaining an operationally efficient and compliant branch
Market Leader & Small Business Specialist, VP
BB&T
11.2016 - 11.2018
- Specialized competencies in all aspects of Small Business Banking for business up to 1 MM in gross annual sales revenue or 1MM total credit exposure at BB&T
- Offer a full range of loan, deposit and non-interest income services to existing small business clients
- Referred business and personal financial needs of small business clients through the appropriate channel according to Integrated Relationship Management (IRM)
- Maintained strong partnerships with ADP payroll representative, merchant representative and SBBS IRM partners and leverage partnership to uncover cross-sale opportunities
- Initiated, directed and participate in Small Business client development and in-house marketing programs.
- Responsible for branch prospecting for new Small Business households, as well as providing additional solutions that will expand existing business household relationships.
- Responsible for providing leadership and coaching to all members of the branch sales team to ensure maximum performance and attainment of branch goals
- Drove branch results through teammate development, engagement and upskill initiatives
- Coached, trained, and developed branch team on consultative sales and relationship building
- Participated in civic, government, professional, business and community affairs, associations and groups to solicit and develop new consumer and small business households for the branch.
- Through execution of the Consultative Sales and Service process proactively and aggressively marketed Payment Solutions, Insurance, Merchant, Investments and Payroll
- Responsible for consumer and small business loan performance within the branch pertaining to growth, profitability and quality
- NMLS registered to consult with clients regarding mortgage lending needs and originate applications or referrals based on such needs
- Responsible for balanced growth, servicing and profitability of bank’s deposit products.
Branch Manager, AVP
SunTrust Bank
01.2015 - 11.2016
- Specialized competencies in Small Businesses & Mass Affluent consumer market.
- Maintained strong individual sales performance in business deposits, business lending, Mass Affluent consumer deposits, house hold growth and Private Banking relationship referrals.
- Drove branch results through teammate development, engagement and upskilling initiatives
- Coached, trained, and developed branch team through formal observations, and behaviors based coaching sessions
- Responsible for prospecting for new Small Business households, and providing additional solutions to expand existing book of business.
- Maintained strong partnerships with First Data Merchant representative and leverage partnership to uncover cross-sale opportunities for both mutual clients and prospects.
- Referred to other line of business partners for additional business growth opportunities
- Drove sales and revenue through utilization of leads, referrals, on site visits, cold calling and meaningful consultative conversations.
- Developed and executed strategic plan to meet and exceed 100% of branch sales and revenue goals while maintaining an operationally efficient and compliant branch
Personal Banker
SunTrust Bank
12.2013 - 01.2015
- Consumer and Business Market Relationship Management
- Uncover clients' needs and sales opportunities while providing industry leading service by developing, expanding and retaining relationships.
- Utilize resources to conduct deep, effective consultative conversations
- Provide financial solutions to meet clients needs
- Refer to other line of business partners for additional business growth opportunities
- Ensure compliance with internal controls, operational procedures and risk management policies
- Drive sales and revenue through utilization of leads, referrals, on site visits, cold calling and meaningful client conversations.
General Sales Manager
General Nutrition Center
02.2010 - 12.2013
- Motivated team members to meet and exceed KPI objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Education
Bachelor of Science - Psychology
Georgia State University
Atlanta, GASkills
- Project and Stakeholder Management
- Learning and Development
- Leadership and Organizational Development
- Relationship Building and Partnership
- Interpersonal Communication
- Strategic Planning and Consulting
- Program Development and Management
- Negotiation and Conflict Resolution
- Executive Leadership and Team Building
- Process Improvement and Operational Efficiency
- Written and Verbal Communication
- Sales and Service Strategy
Timeline
Teammate Development Program Manager, VP
Atlantic Union Bank
03.2022 - Current
Branch Manager, VP
Atlantic Union Bank
04.2019 - 03.2022
Senior Branch Manager, VP
SunTrust Bank
11.2018 - 04.2019
Market Leader & Small Business Specialist, VP
BB&T
11.2016 - 11.2018
Branch Manager, AVP
SunTrust Bank
01.2015 - 11.2016
Personal Banker
SunTrust Bank
12.2013 - 01.2015
General Sales Manager
General Nutrition Center
02.2010 - 12.2013
Bachelor of Science - Psychology
Georgia State University
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