Christi Strauch

• Provide leadership for all Walmart media creating an innovative strategy to drive consumer perception change across fashion, home and beauty categories
• Lead cross-functional teams to achieve project milestones and deliver high-quality results for key campaigns inclusive of holiday and style with more than $400M budgets
• Drive continued innovation and thought leadership by bringing new ideas to leadership inclusive of responsible media and sustainability
• Member on ANA Sustainability and Media Committees to continue to advocate for industry change and education
• Maintain strong relationships with agency, media partners and key stakeholders.
• Manage agency relationships for campaign work, audio and all media audit-related activities
• Established Audio principles and roadmap and created the first Spotify JBP delivering more than $3M in savings to the business

• Cultivated and strengthened cross-functional and external relationships with internal stakeholders, agencies, and media partners
• Managed media and commerce agency to ensure media plans are the most effective and efficient for the pet business.
• Regional Grocery Customer relationships and Shopper programs
• Managed more than 80 million dollars in media investment across the pet business unit for brands including Meow Mix, Milk Bone, Nutrish, Pup-Peroni, Nature's Recipe, Kibbles N' Bits
• Led enterprise strategic annual investment partnerships to ensure value to the business unit and enterprise (Amazon, Twitter, Pinterest, Roku, Hulu, Video Amp)
• Directed corporate sponsorship initiatives by building relationships both internally and externally (LPGA, Cleveland Indians, Bridgestone, Olympics, Cleveland Browns, MLB, NCAA)
• Other roles held : Media Strategy Assistant Lead-Pet, Digital Strategy Lead-Food and Beverage

• Created strategic media plans through the full process for a variety of clients {Rinnai, Bosch Tools, Homax, PPG Paints, Goodyear) both nationally and locally
• Led with data-first approach to ensure holistic plans are both effective and efficient in driving the business
• Management of Connections Coordinator

• Planned, bought and executed strategic media plans for John Deere and BRP for print, digital, OOH and radio
• Worked with cross-functional partners to ensure seamless execution