Summary
Overview
Work History
Education
Skills
Software
Timeline
Hi, I’m

Christi West

Weeki Wachee,FL
Even if you are on the right track, you’ll get run over if you just sit there.
Will Rodgers
Christi West

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. A leader who leads by example and sets the tone for success.

Overview

17
years of professional experience
1
year of post-secondary education

Work History

Stand Up Guys

Director of Business Development
08.2023 - 03.2024

Job overview

  • Secured new partnerships by identifying and pursuing potential collaborators within various industries.
  • Generated significant revenue growth with implementation of innovative marketing campaigns. Social Media, Apartment Associations, Trade Show, Pay Per Click Campaigns, TV- segments and advertising.
  • Analyzed market trends and competitor data, informing strategic decision-making processes for business growth opportunities.
  • Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives. Work with team across the U.S. to build a successful system for drop ins, cold calls, and follow up procedures. With 45 direct reports.
  • Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
  • Conducted comprehensive market research studies to identify untapped opportunities for growth within the industry landscape.
  • Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.

1800 Got Junk?

General Manager
09.2020 - 07.2023

Job overview

  • Developed and implemented strategies to increase sales and profitability by 35%
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Formulated policies and procedures to streamline operations.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Interacted well with customers to build connections and nurture relationships.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit. Decreased spending by 15%
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Oversaw day-to-day production activities in accordance with business objectives.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Analyzed business operations and implemented strategies to improve operational cohesiveness.
  • Defined, implemented, and revised operational policies and guidelines.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

Bay Area Gymnastics

Business Manager Director
05.2018 - 09.2020

Job overview

  • Supervised administrative functions of scheduling, billing, inventory management, front desk reception and office security.
  • Maintained, verified and updated privileges for credentials files, insurance and legal documentation.
  • Communicated with customers and vendors positively with particular attention to problem resolution.
  • Executed business plans to further strengthen and maximize territory sales and profits.
  • Improved business profits through innovative cost containment and revenue generation techniques.
  • Coordinated team schedules to keep shifts properly staffed during busy periods.
  • Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.

The Walk TV And Direct TV

VP of Sales and Business Development
06.2007 - 05.2018

Job overview

  • Drove company branding efforts to increase market presence and brand recognition.
  • Developed overall marketing strategy and support implementation across 30 markets
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Managed $10 million annual marketing budget
  • Managed 100+ -member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Education

SNHU
Manchester, NH

Some College (No Degree) from Business Administration
08.2023 - 10.2024

University Overview

  • Member of NSLS

Skills

  • Market Growth
  • Sales Expertise
  • Market Analysis
  • Client Account Management
  • Profit and Loss
  • Operations Management
  • Staff Management
  • Sales training and leadership
  • Pipeline Development
  • Partnership Development
  • Social Media Marketing

Software

Salesforce

Timeline

Director of Business Development

Stand Up Guys
08.2023 - 03.2024

SNHU

Some College (No Degree) from Business Administration
08.2023 - 10.2024

General Manager

1800 Got Junk?
09.2020 - 07.2023

Business Manager Director

Bay Area Gymnastics
05.2018 - 09.2020

VP of Sales and Business Development

The Walk TV And Direct TV
06.2007 - 05.2018

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Christi West