CHRISTIAN ALLISON
Shepherdstown,WV
Overview
6
6
years of professional experience
Work History
Marketing Manager
Russo for West Virginia
07.2024 - Current
- Kept up with news on daily basis to stay informed about local, regional, national and international events.
- Develop and oversee the creation of engaging and persuasive content, including text, graphics, videos, and live streams tailored to various social media platforms.
- Track, analyze, and report on social media metrics and performance, adjusting strategies based on data insights to optimize reach and impact.
- Coordinate and promote political events, rallies, and appearances through social media channels to maximize attendance and visibility.
Marketing Manager & Project Manager
INVEST PROXIMA
04.2022 - Current
- Developed social media marketing strategies and created marketing materials to help brand Invest Proxima.
- Managed social media accounts and campaigns for all Invest Proxima brands including: The HUB, The Garage on King, and Queen Martin.
- Conducted primary and secondary market research to develop a comprehensive marketing plan for the first food hall in Martinsburg, WV.
- Grew the first food hall in West Virginia's audience organically to 12k+ followers in a town with a population less than 20k.
- Managed Airbnb properties generating over $3k revenue per month.
- Managed and oversaw operations, maintenance and administration of properties.
- Conducted periodic inspections of properties to ensure compliance with safety regulations and tenant requirements.
- Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
Sports Broadcaster & Assistant Social Media Director
WEST VIRGINIA UNIVERSITY, RADIO STATION U92
09.2018 - 05.2022
- Broadcasted sports updates and commentary for the campus radio station
- Updated station's social media accounts with sports updates and staff highlights to increase student, faculty, alumni, and community engagement
- Hosted live pregame, halftime and post game shows.
Education
Bachelor of Science - Advertising And Public Relations
WEST VIRGINIA UNIVERSITY
01-2022
Timeline
Marketing Manager
Russo for West Virginia
07.2024 - Current
Marketing Manager & Project Manager
INVEST PROXIMA
04.2022 - Current
Sports Broadcaster & Assistant Social Media Director
WEST VIRGINIA UNIVERSITY, RADIO STATION U92
09.2018 - 05.2022
Bachelor of Science - Advertising And Public Relations
WEST VIRGINIA UNIVERSITY
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