Christian Alvarez
Performance Campaign Coordinator (Paid Media)
Orange County ,CA
Summary
Well-qualified marketing professional adaptive to changing market conditions. Experienced in marketing strategy, campaign management, project management and brand management. Creative and resourceful in relation to high-quality marketing/advertising content. Able to work proficiently with others as well as completing objectives independently.
Overview
4
4
years of professional experience
Work History
Performance Campaign Coordinator (Paid Media)
Recruitics
San Francisco, CA
07.2022 - Current
- Manage 15+ accounts with clients ranging from a variety of different industries including finance, entertainment and healthcare.
- Oversaw an 8% growth in client onboards after 8 months joining the Paid Media team.
- Pitch new campaign strategies, to optimize campaigns based on clients needs.
- Responsible for analyzing and allocating $100K+ budgets across a variety of different marketing platforms.
- Take lead on creating and launching digital marketing campaigns on Meta Ads Manager, LinkedIn, TikTok, Google and Reddit platforms.
- Pace all paid social campaigns to confirm that campaigns are on budget and performing proficiently.
- Create quarterly budget report presentations to present to clients to display results and insights of campaigns.
- Collaborated closely with team members across multiple departments including Account Management, Marketing Strategy and Project Management to make sure projects are completed by assigned SLAs
- Create detailed ad mockups for review, revision and approval.
- Test new campaign strategies and creative assets through A/B testing
Marketing Assistant
Phillips Industries
Santa Fe Springs, CA
12.2020 - 07.2022
- Created and scheduled content for social media channels including Instagram, Youtube and LinkedIn, increasing engagement by 15%.
- Coordinated with Marketing Managers, Project Managers and Graphic Designers to identify trends, improve campaign performance and develop new product designs.
- Developed new graphics using Adobe Illustrator, Photoshop and Canvas.
- Coordinated marketing campaigns to support new product launches.
- Monitored website activity and ad tracking by using Google Analytics.
- Created, wrote and edited marketing product blogs and newsletters.
Product Manager Intern
Phillips Industries
Sante Fe Springs , CA
05.2020 - 12.2020
- Conferred with advertising managers to develop and implement marketing plans.
- Identified product trends by developing reports based on large amounts of collected data.
- Collected and analyzed market research data for use in forecasting.
Education
Bachelor of Science - Marketing
San Francisco State University
San Francisco, CA Skills
- Proficient in Meta, LinkedIn, TikTok Ads Manager
- Proficient in Microsoft Suite (Word, Excel and Powerpoint)
- Experience with Google and Basis platform (CCTV, OOH)
- Jira and Asana project management software
- Google Data Studio
- Excellent proactive communication and organizational skills
Accomplishments
- Unsung Hero Award 2023
Timeline
Performance Campaign Coordinator (Paid Media)
Recruitics
07.2022 - Current
Marketing Assistant
Phillips Industries
12.2020 - 07.2022
Product Manager Intern
Phillips Industries
05.2020 - 12.2020
Bachelor of Science - Marketing
San Francisco State University
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