20+ years of industry experience in sales, public relations, marketing, merchandising, events, hospitality and development. My ability to accomplish goals through dedication, determination, and communication have been essential to building and maintaining positive business-related relationships. I am able work independently while staying focused on team dynamics in order to meet all goals set forth by my employers.
Overview
25
25
years of professional experience
Work History
Enterprise Sales Manager
Dell Technologies
01.2013 - Current
Compute and Networking sales opportunities in terms of customer technical requirements, competition, decision making process and funding.
Prepares detailed product specifications for the purpose of selling high end Compute and Networking products and solutions
Requires a high degree of technical competency to respond to customer needs and to discuss product capabilities and applications with technical users/buyers
Assists in new account development and/or expanding existing accounts while leveraging cross-functional resources to achieve results/meet customers/partners needs
Advertising Account Executive
Village Voice Media
02.2010 - 12.2012
Developed strategic partnerships with local brands and agencies in the entertainment, sports, beverage, film, real estate, hospitality, retail, employment and education categories for #1 alternative weekly publication and on-line brand in the US (50% local travel)
Developed new sales strategies and determined new business opportunities from an advertising perspective
Created, developed and maintained a multi-faceted, integrated marketing solutions program based on branding and performance
Demonstrated experience in sales, online media, print, advertising, email and event / sponsorship platforms/Conceptualized and executed all print and new media design creative with production team for prospects and clients
Brand Manager
Legacy Marketing Partners
06.2005 - 07.2009
Managed experiential event marketing program focused on independent film, music and culture with nationally recognized brands in a live venue, retail, hospitality and entertainment environment. Team leader for employees including brand ambassadors, promotion and production
Established a network of independent film studios and record labels, representing labels and artists in the form of ad sales, planning, buying, media support, promotion, distribution, touring and events - Managed brand building efforts to create momentum for product and brand while leveraging the appeal and passion for independent film, music, art & culture
Developed marketing strategies and approach to support program goals & initiatives of furthering awareness in five markets: Los Angeles, Seattle, Chicago, New York and Austin(50% national travel) - Arranged partnerships with local vendors and local alternative media and print partners
Responsible for gathering content for web launch, e-commerce negotiating contracts for label and artist rights on behalf of client while also executing music/film clearance and licensing - Managed event promo collateral & marketing budgets, developed press releases and post reports - Working with agency counterparts to conduct in-market promotions and local events - Responsible for planning, managing and executing events, talent/media buying and supervising staff
Sales Administration Manager
Universal Music Group
02.2005 - 03.2006
Singles Returns Credit-Compile Titles where all unsold singles released for the month would be credited to each account at months end
Weekly and mid week tracking, forecasting and projections for specific artists/product requested by labels and distribution personnel for national retail, wholesale and distribution accounts
Backed up support for entering Universal sales programs into their Legacy system by making sure that accounts discounts are set up
Flagged Best Sellers (New Releases) into Universal’s Legacy system where all new releases UPC and Selection #’s are stored - Updated new release initial orders with date changes and adjustments for titles to show up correctly for sales staff
Promotions Manager
Warner Music Group
01.2003 - 02.2005
Supervised all incoming and outgoing merchandising, promotional music, and tour marketing where I would monitor and order requests for the sales & marketing field on a national level
Communicated daily with label and distribution managers on market climate and development.
Worked with advertising department daily organizing accounts for credits and funds paid out to retail, wholesale and rack accounts on a national level
Communicated with all field reps daily on market climate where we would discuss label priorities, tastemaker accounts and merchandising (25% regional travel)
Field Marketing - Artist Development
Universal Music Group
06.1999 - 12.2002
Worked closely with various brands to help support and sponsor high profile events for labels
Liaison between labels, customers and creative teams, providing internal feedback to maximize and enhance retail music sales on a national level (75% national/regional travel)
Managed and was team leader for street promotion, event production and regional marketing - Built working relationships with accounts and coalitions by visiting and communicating weekly
Obtained knowledge of what priority title is doing at radio, television and accounts and then setting up merchandising opportunities to gain more sales at retail, wholesale and distribution - Developed and maintained relationships with accounts in region by setting up added value and visual promotions, end cap or bin placement for merchandising in a retail environment - Coordinated print and on-line advertising for accounts and priority artists on-line and in city papers, magazines and newspapers on a regional and national level
SENIOR PRINCIPAL BUSINESS INTELLIGENCE MANAGER at DELL Technologies (DELL EMC + Dell Entities)SENIOR PRINCIPAL BUSINESS INTELLIGENCE MANAGER at DELL Technologies (DELL EMC + Dell Entities)
Principal Software Engineer – Performance Engg at Dell Technologies Inc, Dell International ServicesPrincipal Software Engineer – Performance Engg at Dell Technologies Inc, Dell International Services