Christian Butler
Raleigh,NC
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Creative Strategist
Debs Corporation
01.2022 - 08.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Collaborated with global team of eleven people on three B2B marketing projects.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Developed innovative marketing campaigns by researching industry trends and analyzing target audiences, resulting in increased brand awareness.
Social Media Director
Whiskey Kitchen LLC
08.2019 - 01.2022
- Designed and implemented social media strategies to align with business goals.
- Increased engagement by 200% in first six months.
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Served high customer volumes during special events, nights, and weekends.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Boosted brand visibility by developing and implementing targeted social media strategies.
- Enhanced customer engagement through consistent and creative content creation across multiple platforms.
Photographer
Blaine Butler Photography LLC
01.2018 - 12.2022
- Collaborated with clients including: Dreamville Records, Perry Ellis International, Adidas and Urban Outfitters to understand their vision, ensuring the final product met or exceeded expectations.
- Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
- Expanded clientele base by consistently delivering top-notch imagery that showcased individuality and uniqueness of subjects.
- Regularly networked at industry events to form lasting professional connections leading to new opportunities.
Bartender
Bonefish Grill
10.2012 - 01.2019
- Developed new signature cocktails to support bar marketing brand and increase profits.
- Built relationships with vendors to manage orders and negotiate costs.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
- Helped management plan and serve bar menu exceeding customer expectations.
- Conducted regular inventory count to keep beverage cost below 20%.
Marketing Intern
Greensboro Swarm
02.2019 - 05.2019
- Directly worked with Greensboro Swarm's marketing team on a project that involved surveying and using data collection to come up with a comprehensive marketing plan to maximize season ticket sales.
- Collaborated with team members to help expand marketing channels.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Education
Bachelor of Science - Marketing
University of North Carolina At Greensboro
Greensboro, NC05.2019
Skills
- Customer Relationship Management
- Excellent Communication Skills
- Highly Organized
- Hospitality Service Expertise
- Teamwork and Professionalism
- Anticipating Guest Needs
Certification
- Introduction to Google Seo, Coursera - Issued Feb 2023
- Optimizing a Website for Google Search, Coursera - Issued Mar 2023
- Google SEO Fundamentals, Coursera - Issued Mar 2023
- Advanced Content and Social Tactics to Optimize SEO, Coursera - Issued Mar 2023
Timeline
Creative Strategist
Debs Corporation
01.2022 - 08.2023
Social Media Director
Whiskey Kitchen LLC
08.2019 - 01.2022
Marketing Intern
Greensboro Swarm
02.2019 - 05.2019
Photographer
Blaine Butler Photography LLC
01.2018 - 12.2022
Bartender
Bonefish Grill
10.2012 - 01.2019
Bachelor of Science - Marketing
University of North Carolina At Greensboro
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