Christian Casillas
Lakeview,NY
Summary
Highly motivated, goal-driven, talented & experienced bilingual marketing professional who thrives in various roles and scenarios. Excellent communication skills, admirable project management skills, and extensive marketing knowledge, including; drafting, editing, proofing, video production, multimedia, graphics, online advertising, sales, event coordination, analytics, management, and photography. Personable relationship builder who has a fantastic rapport with colleagues and partners.
Overview
17
17
years of professional experience
Work History
Facilitated Enroller
Highmark
Buffalo, NY
01.2021 - Current
- Collaborated with others to discuss new opportunities.
- Completed day-to-day duties accurately and efficiently.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Lead analytics, tracking, and generating.
- New York State Certified Facilitated Enroller.
- Outreach and Cold Call Sales.
- Generating events, and enrollment sites.
- Marketing, community engagement, and direct member outreach.
- Worked with cross-functional teams to achieve goals.
Facilitated Enroller
Molina Healthcare
Buffalo, NY
01.2020 - 01.2021
- Collaborated with others to discuss new opportunities.
- Completed day-to-day duties accurately and efficiently.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Lead analytics, tracking, and generating.
- New York State Certified Facilitated Enroller.
- Outreach and Cold Call Sales.
- Generating events, and enrollment sites.
- Marketing, community engagement, and direct member outreach.
- Worked with cross-functional teams to achieve goals.
Marketing Communications Coordinator
YourCare Health Plan
Rochester, NY
01.2019 - 01.2020
- Maintained three websites YourCareHealthPlan.com, MPCareSolutions.com, MonroePlan.com including content, forms, graphics, SEO and SEM.
- Updated forms, website, and social graphics for updated and continuous branding.
- Built strong relationships and maintained in-depth knowledge of the Buffalo and Rochester markets.
- Maintained social media presence and paid advertising with significant growth as a result.
- Creating graphics, video and photography content for websites, social and print advertising.
- New York State Certified Facilitated Enroller.
- Conduct market research to find answers about consumer requirements, habits and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Undertake individual tasks of a marketing plan as assigned.
- Partnered with marketing teammates and other stakeholders to build and launch marketing programs.
- Analyzed website traffic metrics using Google Analytics tools.
- Organized promotional events such as webinars, conferences, and product launches.
- Maintained a database of contacts for targeted email campaigns.
- Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
Marketing & Communications Specialist
G-Health Enterprises
Buffalo, NY
01.2018 - 01.2019
- Developed three mobile applications with geo-fencing, geo-tagging, and rewards programs.
- Updated and created four new websites, GBUAHN.org, GBUACO.org, UrbanFamilyPractice.com, GHealthEnterprises.org.
- Built social media presence and paid advertising strategy, with significant growth in impressions, engagement, and followers.
- Managed all aspects of internal/external communications, including copywriting, printing/production, digital materials, etc.
- Creating graphics, video and photography content for websites, social and print advertising.
- Created content for websites, emails, brochures, press releases and other materials.
- Planned budgets for marketing initiatives while ensuring maximum return on investment.
- Assisted in planning public relations activities such as speaking engagements and press tours.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Created proposals for service and product strategies based on marketing data.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Created graphical illustrations to share market research insights.
Collections Analyst
LinkedIn
Buffalo, NY
01.2017 - 01.2018
- Managed sales, analytics, and accounts for corporate LinkedIn accounts.
- Report issues, account stats and company reports on SalesForce.
- Reached out to customers via phone calls, emails, letters. in order to collect overdue payments.
- Worked closely with delinquent account holders to collect and reconcile accounts through approved channels.
- Arranged for debt repayment and established repayment schedule based on customer finances.
- Provided regular reports on the status of assigned portfolio of delinquent accounts.
- Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.
- Encouraged customers to pay due amounts on credit accounts, claims or overdrawn checks.
- Liaised with management to identify issues attributing to account delinquency and discuss solutions to bring in revenue.
- Reviewed accounts to determine payment plan compliance.
Sports Producer
Time Warner Cable Sports Channel
Buffalo, NY
01.2016 - 01.2018
- Developed new portable live streaming system for on site productions.
- Led installations, repairs, upgrades and updates for all production equipment.
- Supervised live sporting events as the lead producer for games at colleges and high schools across New York State including games at New Era field.
- Assisted in developing long term strategic plans for future sports productions.
- Researched stories and topics related to each broadcast.
- Prepared staff, anchors and video production teams to properly handle breaking news scenarios.
- Worked closely with marketing teams to create promotional spots for upcoming broadcasts.
- Coordinated with directors, cameramen, audio technicians, and other crew members to ensure smooth operation during live broadcasts.
- Identified and secured athletes, coaches, and other personnel for sports productions.
- Tracked viewership ratings throughout each program's airing timeslot.
- Remained composed, polished and highly productive, even during moments of extreme stress to achieve optimal results.
- Coordinated work of lighting and sound crews to streamline production operations.
- Developed creative concepts to enhance the production of sporting events.
- Edited video footage from multiple cameras into a cohesive sports program.
- Organized logistics for remote broadcasts at various venues.
Outside Sales Representative
Time Warner Cable
Buffalo, NY
01.2016 - 01.2017
- Leading door to door salesmen with a high sales record.
- Generating and managing leads on SalesForce.
- Providing excellent customer service, on-the-spot service troubleshooting, and conflict resolution.
- Organized sale calls with customers and vendors.
- Maintained knowledge of current product offerings and pricing structures.
- Conducted market research to identify new opportunities and develop target customer profiles.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Greeted and assisted customers to foster positive experiences.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Prepared detailed reports on sales activities including forecasts and budgets.
- Demonstrated products to potential customers and answered questions to close sales.
Pharmacy Technician
Walgreens
Buffalo, NY
01.2014 - 01.2016
- Providing medical assistance to patients.
- Counting, packaging and educating patients on medications.
- Managing inventory, creating compound medications, re-stocking medication supplies.
- Created new customer profiles and updated demographics, allergies and new medications in pharmacy computer systems.
- Maintained pharmacological practices by checking drug inventory, stocking medications and monitoring supplies.
- Resolved customer complaints in a timely manner while maintaining professionalism at all times.
- Improved inventory management procedures to reduce overhead, backorders and overstock.
- Received and stored incoming supplies and informed supervisors of stock needs and shortages.
- Managed filing of prescriptions, both electronically and manually.
- Cleaned and maintained equipment or work areas according to prescribed methods.
- Checked expiration dates on medications to ensure that only unexpired products were dispensed.
- Established or maintained medications and other patient profiles.
Photo Lab Manager
Walgreens
Buffalo, NY
01.2007 - 01.2014
- Managed employee schedules, inventory and customer service.
- Doubled department sales through new management implementations.
- Provided quality spot checks, maintained equipment and darkroom facilities.
- Reviewed completed work to verify consistency, quality and conformance.
- Created and implemented procedures to ensure consistent quality in all photos produced by the lab.
- Managed a team of 5-7 employees in the photo lab and provided guidance on job duties.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Audited employee time cards weekly to ensure accuracy of hours worked in the photo lab.
- Assisted customers with photo orders, including prints and digital copies.
- Ensured compliance with all relevant regulations related to operating a photo lab.
- Performed daily maintenance checks on equipment to ensure proper functioning of all machines.
- Analyzed business performance data and forecasted business results for upper management.
- Mediated conflicts between employees and facilitated effective resolutions to disputes.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Trained new staff members on how to use the equipment and software used in the lab.
Education
Bachelors in Communications & Media Production -
State University of New York College at Buffalo
12.2016
High School Diploma, Advanced Regents Diploma -
Buffalo Academy for Visual & Performing Arts
12.2012
Skills
- Certified New York State Facilitated Enroller
- Critical Thinking
- Multitasking
- Organization and Time Management
- Attention to Detail
- Certified Pharmacy Technician
- Microsoft Office Suite
- Adobe Acrobat
- WordPress
- Google Analytics
- Tableau
- Social Media Platforms
- Adobe Creative Suite
- Final Cut Pro
- Constant Contact
- Media Training
- Copywriting
- Project Management
- Data Analysis
Personal Information
Title: MARKETING & COMMUNICATIONS PROFESSIONAL
Languages
English
Professional
Spanish
Professional
Timeline
Facilitated Enroller
Highmark
01.2021 - Current
Facilitated Enroller
Molina Healthcare
01.2020 - 01.2021
Marketing Communications Coordinator
YourCare Health Plan
01.2019 - 01.2020
Marketing & Communications Specialist
G-Health Enterprises
01.2018 - 01.2019
Collections Analyst
LinkedIn
01.2017 - 01.2018
Sports Producer
Time Warner Cable Sports Channel
01.2016 - 01.2018
Outside Sales Representative
Time Warner Cable
01.2016 - 01.2017
Pharmacy Technician
Walgreens
01.2014 - 01.2016
Photo Lab Manager
Walgreens
01.2007 - 01.2014
Bachelors in Communications & Media Production -
State University of New York College at Buffalo
High School Diploma, Advanced Regents Diploma -
Buffalo Academy for Visual & Performing Arts
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