Christian Fernandes
Los Angeles,CA
Summary
Revenue-driven B2B SaaS sales professional with over 7 years of experience in revenue roles, including 5 years of full-cycle Account Executive experience, closing mid-market and enterprise deals. Progressed through SDR, Team Lead, and AE roles, bringing a disciplined, data-driven approach to pipeline generation, executive discovery, and complex deal execution. Known for consistent performance, strong cross-functional collaboration, and building trusted relationships with senior decision-makers.
Overview
7
7
years of professional experience
Work History
Senior Account Executive
WizCommerce
Bangalore, India
09.2025 - Current
- Own full-cycle sales across mid-market and enterprise accounts, leading multi-stakeholder deals with an average 3-month sales cycle and $45K-$75K ACV.
- Generated over $200K in qualified pipeline within the first 4 months, sourcing 70% outbound through trade shows, targeted prospecting, and industry relationships.
- Achieved approximately 80% of quota during initial ramp, closing complex opportunities early while selling into a seasonally slower market.
- Leveraged prior food distribution industry experience to ramp quickly, multi-thread deals, and maintain a high close rate on qualified opportunities.
- Partnered cross-functionally with Product and Operations to refine sales playbooks, improve discovery frameworks, and provide feedback on ICP and GTM execution.
- Recruited for prior success selling into food distribution and wholesale organizations.
Senior Account Executive
Pepper
New York City, New York
07.2024 - 09.2025
- Achieved quota in 9 of 13 months, closing strategic enterprise and partnership deals within a complex, multi-stakeholder sales environment.
- Proactively built and converted a strong pipeline through outbound prospecting, relationship-driven selling, and in-person meetings, accelerating deal velocity and trust with senior decision-makers.
- Developed deep relationships within the UniPro buying group, leveraging industry knowledge and travel to influence purchasing decisions across large distributor networks.
- Owned the full sales cycle from initial outreach through close, leading consultative discovery, multi-threaded deal execution, and contract negotiation.
- Partnered cross-functionally with Product, Marketing, and Business Development to align GTM strategy, influence product roadmap decisions, and refine ICP and territory focus.
- Series B Vertical SaaS | Food Distribution
Mid-Market Account Executive
Emotive
Los Angeles, California
07.2021 - 04.2024
- Owned full-cycle sales motions across mid-market accounts, building pipeline, leading executive-level discovery, and closing complex deals with CEOs and CMOs.
- Contributed to company growth from $4M to $14M ARR, supporting successful Series B and C fundraising through consistent revenue performance.
- Achieved 113% quota attainment (2022) and 106% (2023) while maintaining disciplined pipeline coverage and forecast accuracy.
- Recognized as Account Executive of the Month 10 times for consistent performance, deal execution, and customer impact.
- Positioned marketing technology as a strategic revenue and efficiency driver, tailoring pitches to customer goals and ROI outcomes.
- Series B/C B2B SaaS | E-commerce SMS Marketing
Business Development Team Lead
Emotive
Los Angeles, California
04.2021 - 07.2021
- Led and coached a team of 5 BDRs, supporting inbound and outbound motions for enterprise and mid-market opportunities.
- Exceeded individual quota at 124% while driving 4 months of team quota attainment through improved process, messaging, and deal qualification.
- Partnered with sales leadership to refine outbound strategy, territory planning, and lead prioritization.
Enterprise Business Development Representative
Emotive
Los Angeles, California
11.2020 - 04.2021
- Built outbound playbooks and messaging frameworks that increased qualified opportunities by 26%.
- Achieved 118% quota attainment and led the team with a 92% meeting-to-qualified-opportunity conversion rate.
- Awarded BDR of the Quarter (Q2 2021) for performance, consistency, and pipeline quality.
Business Development Representative
CareerArc
Burbank, California
01.2019 - 04.2020
- Executed account-based prospecting strategies to generate enterprise-level opportunities.
- Managed a high-volume outbound motion of 70+ daily calls and 10+ new accounts per day.
- Increased team demo creation by 13% through webinar coordination and lead follow-up.
- Achieved 96% quota attainment and ranked Top BDR (Q4 2019).
- Series C B2B SaaS | Social Recruiting
Education
Bachelor of Science - Healthcare Management
University of Indiana
Bloomington, IN05-2016
Skills
- Full-Cycle Sales Execution
- Executive-Level Discovery & Value Selling
- Multi-Threaded Deal Management
- Pipeline Generation & Territory Planning
- Forecasting & Deal Inspection
- Contract Negotiation & Closing
- Food Distribution & Wholesale
- E-Commerce & Digital Marketing
- HR Technology
- Salesforce
- Outreach
- Apollo
- Gong
- HubSpot
- LinkedIn Sales Navigator
References
- Craig Langen, AE Manager/SVP, craig.langen@emotive.io, 347-882-3329
- Wesley Pate III, Co-Worker, Wesley.pate.iii@gmail.com, 213-258-9029
- Victoria Simbol, BDR Manager, torisimbol@gmail.com, 562-334-6006
Timeline
Senior Account Executive
WizCommerce
09.2025 - Current
Senior Account Executive
Pepper
07.2024 - 09.2025
Mid-Market Account Executive
Emotive
07.2021 - 04.2024
Business Development Team Lead
Emotive
04.2021 - 07.2021
Enterprise Business Development Representative
Emotive
11.2020 - 04.2021
Business Development Representative
CareerArc
01.2019 - 04.2020
Bachelor of Science - Healthcare Management
University of Indiana