Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Christian Gibson

Christian Gibson

Winter Haven,FL

Summary

Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Account Strategy Manager

CommerceHub
09.2022 - Current
  • Develop and execute PPC strategy on Retail Media platforms including Amazon, Amazon DSP, Walmart Connect, and Criteo
  • Exceed client's digital marketing goals by learning their business objectives, product offering, and competitive landscape
  • Analyze Google data studio reporting to make informed strategic decisions to maximize campaign performance to meet client's KPI's
  • Lead client calls to discuss industry trends, project status updates, advertising results, and program performance
  • Utilize Rithum's platform technology for campaign execution, automated bidding management, search term query reports and advertising performance analysis.
  • Enhance customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Present client kick-off presentations for newly onboarded clients, setup account access, audit existing advertising efforts from previous management, setup account plan based on budget and ACOS/ROAS, organize and implement the Rithum campaign structure for the clients SKUs set for advertising
  • Create and strategize automated bidding rules based on client ROAS goals and campaign types.
  • Use keyword harvesting tools such as our search term query report in order to harvest NB and BR keywords from our auto campaigns once per quarter.
  • Complete competitive research for clients sending over competitive brands/asins to conquest, or by manually searching on Amazon for top sellers in the respective category of our products advertised.
  • Conduct SBRs or quarterly business reviews for the client that focuses on the performance over the contract timeframe, going over expansion and optimization opportunities in order to encourage client contract renewal.
  • Work in depth with our data team in order to communicate projects, campaign creation, bid and keyword optimizations in order to exceed client KPI's.
  • Work with sales, product management and other account executives in order to align on the clients overall business goals on a day-to-day basis.

Google Advertisement Strategist

Cause Inspired Media
02.2022 - 09.2022
  • Cause Inspired Media is in a Premium Partnership with Google, which means the company is in the top 3% of marketing agencies in partnership with Google
  • Managed 40+ non-profit clients Google ad grant accounts and have monthly strategy calls in order to come up with ideas to improve their account
  • Worked in Asana task manager to complete tasks, optimizations, audits and keep track of client outreach and client calls
  • Managed 40 clients with up to a $10,000 monthly budget
  • Tasked with scheduling and meeting with all 40+ clients on a monthly basis (optimization level accounts), at least 2 to 3 strategy calls per day
  • Presented monthly report within our database system called agency analytics
  • Adhere to client needs for their organization and extensively collaborated with team members to meet customer needs
  • Created ads, paused and implemented new keyword and projects for the client
  • Give one hour strategy calls to new clients to intro service expectations, Google ads and how their organization will utilize the Google Ad grant most effectively
  • Quarterly Google ad certification exams completed and passed with at least an 80% in order to continue to qualify as a Google expert
  • Maintained account performance in compliance with the Google ad grant policy such as:
  • Having at least a 5% CTR for the total account
  • 15% conversion rate or lower for the total account
  • Remove/pause keywords with a quality score of 2 or lower
  • Kept account website in compliance, connected tag manager and analytics.
  • Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
  • Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
  • Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
  • Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning.

Education

Bachelor's degree in Business Administration: Marketing and Communications -

Southeastern University
Lakeland, FL
04.2022

Skills

  • Digital Marketing
  • Data Analysis
  • Google Analytics
  • Google Tag Manager
  • Performance Marketing
  • PPC Campaign Management
  • Budget and Pacing
  • Account management
  • Social media marketing
  • Google Analytics
  • Keyword research
  • Google Ads (2 years)
  • Google Search Console
  • E-commerce
  • Search Engine Optimization (SEO)
  • Customer Relationship Management (CRM)

Certification

  • Microsoft Excel
  • Google Ad Search Certification
  • Google Analytics Certification
  • Google Display Certification
  • Google Ads Certification
  • Google Video Certification
  • Amazon Ads Foundations Certification
  • Amazon Ads Retail Certification
  • Amazon Sponsored Ads Certification

Timeline

Account Strategy Manager

CommerceHub
09.2022 - Current

Google Advertisement Strategist

Cause Inspired Media
02.2022 - 09.2022

Bachelor's degree in Business Administration: Marketing and Communications -

Southeastern University

Similar Profiles

CREATE PROFILE
Christian Gibson