Summary
Overview
Work History
Education
Skills
Timeline
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Christian Guzman

Local Seo Specialist
Greer,SC

Summary

Results-Driven Local SEO Specialist with a proven track record at Fox Dealer, enhancing content workflows and driving a 20% increase in output. Expert in SEO optimization and keyword research, coupled with a growth mindset and bilingual proficiency. Excelled in elevating brand visibility and fostering customer engagement through innovative SEO strategies and compelling content creation.


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Overview

6
6
years of professional experience

Work History

Local SEO Specialist

Fox Dealer
08.2023 - Current
  • Optimized the content creation workflows by strategically integrating AI-powered tools, significantly boosting content quality and production scale, resulting in a 20% increase in content output while upholding high editorial standards.
  • Drove significant improvements in website rankings through the strategic implementation of on-page and off-page SEO tactics, resulting in increased organic traffic and online visibility.
  • Led ongoing competitive analysis initiatives to uncover emerging market trends and identify opportunities for growth and differentiation, informing strategic decision-making.
  • Successfully managed a portfolio of client accounts, ensuring the timely delivery of high-impact, results-oriented campaigns tailored to each client's unique business objectives.
  • Conducted comprehensive content audits, identifying areas for expansion and consolidation based on data-driven insights into audience needs and preferences, optimizing content effectiveness and engagement.
  • Developed and optimized high-performing, locally relevant content (blog posts, articles, location pages) to attract and engage target audiences, driving local search visibility and customer acquisition.

Marketing Coordinator

D&W Maintenance Services
02.2022 - 07.2023
  • Elevated brand visibility across Facebook, Instagram, and TikTok, cultivating a vibrant online community and attracting 30,000 new followers, resulting in a 10% surge in lead generation organically.
  • Spearheaded targeted Facebook advertising campaigns that delivered a 20% boost in qualified leads, significantly contributing to sales pipeline growth.
  • Conducted insightful market research to identify emerging trends and untapped growth opportunities within the target market, providing strategic recommendations for business expansion.
  • Cultivated stronger customer relationships through the development of compelling and informative content for email newsletters and blog posts, driving increased engagement and brand loyalty.

Marketing Assistant

Burbano's Electric LLC
07.2019 - 12.2021
  • Supported marketing campaign execution across digital channels like Facebook and Instagram that Increased brand awareness .
  • Developed engaging marketing content (website copy, blog posts, social media updates, Facebook posts and Instagram Posts) tailored to target audiences within the electrical industry, driving customer engagement.
  • Managed social media presence, creating and scheduling content, monitoring engagement, and responding to inquiries, enhancing brand reputation and online community growth.
  • Provided administrative support to the marketing department, including budget tracking, invoice processing, and record maintenance, ensuring smooth departmental operations.

Education

Bachelor's Degree - Marketing

Free University
Cali, Colombia
04-2018

Skills

  • Fast Learner with a Growth Mindset
  • Analytical Problem-Solver
  • Bilingual: Fluent in Spanish and English
  • Highly Adaptable in Fast-Paced Environments
  • Strong Team Collaboration and Flexibility
  • Attention to Detail
  • Skilled in SEO Copywriting for High-Performing Content
  • Proficient in AI-Powered Content Creation and SEO Optimization
  • Expert in Keyword Research & SEO Optimization
  • Specialist in Local SEO Strategies

Timeline

Local SEO Specialist

Fox Dealer
08.2023 - Current

Marketing Coordinator

D&W Maintenance Services
02.2022 - 07.2023

Marketing Assistant

Burbano's Electric LLC
07.2019 - 12.2021

Bachelor's Degree - Marketing

Free University

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Christian GuzmanLocal Seo Specialist