Christian Guzman
Local Seo Specialist
Greer,SC
Summary
Results-Driven Local SEO Specialist with a proven track record at Fox Dealer, enhancing content workflows and driving a 20% increase in output. Expert in SEO optimization and keyword research, coupled with a growth mindset and bilingual proficiency. Excelled in elevating brand visibility and fostering customer engagement through innovative SEO strategies and compelling content creation.
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Overview
6
6
years of professional experience
Work History
Local SEO Specialist
Fox Dealer
Remote
08.2023 - Current
- Optimized the content creation workflows by strategically integrating AI-powered tools, significantly boosting content quality and production scale, resulting in a 20% increase in content output while upholding high editorial standards.
- Drove significant improvements in website rankings through the strategic implementation of on-page and off-page SEO tactics, resulting in increased organic traffic and online visibility.
- Led ongoing competitive analysis initiatives to uncover emerging market trends and identify opportunities for growth and differentiation, informing strategic decision-making.
- Successfully managed a portfolio of client accounts, ensuring the timely delivery of high-impact, results-oriented campaigns tailored to each client's unique business objectives.
- Conducted comprehensive content audits, identifying areas for expansion and consolidation based on data-driven insights into audience needs and preferences, optimizing content effectiveness and engagement.
- Developed and optimized high-performing, locally relevant content (blog posts, articles, location pages) to attract and engage target audiences, driving local search visibility and customer acquisition.
Marketing Coordinator
D&W Maintenance Services
Greenville, SC
02.2022 - 07.2023
- Elevated brand visibility across Facebook, Instagram, and TikTok, cultivating a vibrant online community and attracting 30,000 new followers, resulting in a 10% surge in lead generation organically.
- Spearheaded targeted Facebook advertising campaigns that delivered a 20% boost in qualified leads, significantly contributing to sales pipeline growth.
- Conducted insightful market research to identify emerging trends and untapped growth opportunities within the target market, providing strategic recommendations for business expansion.
- Cultivated stronger customer relationships through the development of compelling and informative content for email newsletters and blog posts, driving increased engagement and brand loyalty.
Marketing Assistant
Burbano's Electric LLC
Greenville, SC
07.2019 - 12.2021
- Supported marketing campaign execution across digital channels like Facebook and Instagram that Increased brand awareness .
- Developed engaging marketing content (website copy, blog posts, social media updates, Facebook posts and Instagram Posts) tailored to target audiences within the electrical industry, driving customer engagement.
- Managed social media presence, creating and scheduling content, monitoring engagement, and responding to inquiries, enhancing brand reputation and online community growth.
- Provided administrative support to the marketing department, including budget tracking, invoice processing, and record maintenance, ensuring smooth departmental operations.
Education
Bachelor's Degree - Marketing
Free University
Cali, Colombia04-2018
Skills
- Fast Learner with a Growth Mindset
- Analytical Problem-Solver
- Bilingual: Fluent in Spanish and English
- Highly Adaptable in Fast-Paced Environments
- Strong Team Collaboration and Flexibility
- Attention to Detail
- Skilled in SEO Copywriting for High-Performing Content
- Proficient in AI-Powered Content Creation and SEO Optimization
- Expert in Keyword Research & SEO Optimization
- Specialist in Local SEO Strategies
Timeline
Local SEO Specialist
Fox Dealer
08.2023 - Current
Marketing Coordinator
D&W Maintenance Services
02.2022 - 07.2023
Marketing Assistant
Burbano's Electric LLC
07.2019 - 12.2021
Bachelor's Degree - Marketing
Free University