CHRISTIAN LOBB
Nashville,TN
Summary
An accomplished marketing leader with over a decade of experience driving strategic initiatives in high-growth environments. Recognized for exceptional account management and top-tier customer service. Utilizes a data-driven approach to enhance brand visibility, market share, and revenue growth. Proven expertise in leading cross-functional teams, executing end-to-end marketing campaigns, and mentoring marketing professionals. Demonstrated ability to develop and execute integrated marketing plans, increasing brand cohesion and market impact. Skilled in leveraging data to optimize marketing strategies for customer acquisition, engagement, and retention. Strategic thinker offering strengths in building effective teams and developing marketing strategies to drive company growth.
Overview
26
26
years of professional experience
Work History
VICE PRESIDENT OF MARKETING
PEABODY COMMUNICATIONS
Nashville, TN
08.2020 - Current
- Tapped to direct daily operations for the full-service marketing and communications agency, overseeing all aspects of marketing, branding, paid media, web design, SEO, content development, graphic design, advertising, public relations, events, and sponsorships.
- Manages administrative and operational activities, including forecasting and budgeting, business development, staffing, and client relationship management.
- Partners with prospects and clients to identify needs, develop strategies, and drive campaign end-to-end execution, ensuring high levels of performance and success through progress monitoring, follow-up, and high-touch support.
- Oversees and manages a team of 10 direct and indirect reports, including senior staff members.
- Serves as clients’ primary point of contact, providing strategic guidance, insights, and recommendations to drive business growth, maximize ROI, and ensure high client satisfaction across a diverse portfolio of accounts.
- Leads cross-functional teams in planning, implementing, and optimizing marketing campaigns across multiple channels, including digital marketing, social media, email, traditional advertising, content creation, and print collateral.
- Monitors and reports on key performance metrics to clients, providing insights and recommendations for continuous improvement.
- Crafts compelling press releases, securing coverage in top-tier outlets while maintaining strong relationships with media contacts, editors, and journalists to increase brand visibility, and executes strategic internal and external corporate communication plans to foster employee engagement and deliver impactful messaging to client customers.
MARKETING MANAGER
FRANKLIN AMERICAN MORTGAGE
Franklin, TN
06.2012 - 07.2020
- Selected to spearhead the development and execution of a world-class marketing strategy for the largest privately held mortgage company in the U.S.
- Oversaw the advertising, sponsorship, and events divisions focused on conceptualizing, planning, coordinating, and carrying out large-scale events.
- Directed the brand enforcement and recognition of FAMC across all avenues, including print, radio, and media.
- Owned a $5.3M budget for the MCB title sponsorship, additionally managed another 50 sponsorships and yearly initiatives.
- Directed and executed the planning of 135 action items annually for the Franklin American Mortgage Music City Bowl, generating $202M in economic impact for the City of Nashville, produced $59M+ in revenue through ticket sales and achieved 42.8M viewers from 2012-2019.
- Managed a $2M advertising budget to create and place commercials on major networks, including ABC, ESPN, and SEC.
- Worked with the National Sports Council to coordinate four events during the week of the Music City Bowl, taking the lead on commercials, press releases, tickets, advertising schedule, bowl theme, events/parties, billboards, and entertainment.
- Produced and oversaw T.V commercials and promotional videos for FAMC and Music City Bowl (franklinamerican.com)
- Orchestrated yearly executive trips to premier U.S resort destinations for FAMC's sales team and executives.
- Oversaw logistics and coordination for over twenty annual tradeshows, increasing brand visibility and fostering client engagement.
ARTIST MANAGER
IN MOTION ENTERTAINMENT
Franklin, TN
01.2007 - 05.2012
- Coordinated tour dates and venues with artist, managers, agents and promoters.
- Developed and maintained relationships with music industry professionals including record label executives, business managers, and attorneys.
- Organized promotional events such as photo shoots, interviews, live performances.
- Created press kits for the artist including bios, photos, reviews and media coverage.
- Negotiated contracts with record labels, booking agencies, and other vendors on behalf of the artist.
SOUTHWEST OHIO FIELD REPRESENTATIVE
OHIO SECRETARY OF STATE'S OFFICE
Columbus, OH
06.1998 - 01.2007
- Liaised in the planning and executing of the Ohio electoral process, working closely with the Directors of Boards of Elections in thirteen counties in Southwestern Ohio. Spearheaded the implementation of new federal voting machines and oversaw the operations of their offices.
- Resolved customer service issues quickly and efficiently while maintaining positive relationships.
- Maintained communication between internal departments by providing regular updates.
Education
Bachelor of Science BS in Psychology & Communications -
Olivet Nazarene University
Skills
- Team Leadership
- Marketing Strategy
- Advertising
- Campaign Development
- SEO/SEM
- Digital Marketing
- Data Analytics/KPI Monitoring
- Content Marketing
- Cross-functional Collaboration
- Brand Management
- Budget Management
- Market Research
- Account Management
- Paid Media Placement
- Project Management
- Stakeholder Engagement
- Public Relations
Websites
Technical Skills
- CRM Software
- Email Marketing Platforms
- Social Media Management Tools
- Microsoft Office Suite
- Project Management Software
Timeline
VICE PRESIDENT OF MARKETING
PEABODY COMMUNICATIONS
08.2020 - Current
MARKETING MANAGER
FRANKLIN AMERICAN MORTGAGE
06.2012 - 07.2020
ARTIST MANAGER
IN MOTION ENTERTAINMENT
01.2007 - 05.2012
SOUTHWEST OHIO FIELD REPRESENTATIVE
OHIO SECRETARY OF STATE'S OFFICE
06.1998 - 01.2007
Bachelor of Science BS in Psychology & Communications -
Olivet Nazarene University
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