Christian Marcel Hernandez

• Lead team of approximately 10-15 branches responsible for continuous improvements in sales effectiveness of Retail/Small Business through sales leadership including coaching, counseling, feedback, reinforcement, and support of the Bank’s sales and credit cultures
• Ensures feedback for improvement is delivered across teams to support continuous improvement
• Lead, coach and manage branch leaders to focus on their responsibilities: Sales and service performance planning
• Identifying sales opportunities and achieving results on an individual and team level
• Building branch teammate skill sets around sales effectiveness; Industry-leading service and transaction quality, Operational soundness, and proper risk management

Responsible for managing all aspects of the assigned branch. The responsibilities include, but are not limited to, driving branch performance through leading, coaching, and managing, and business development. Small business expertise and development are critical to the bank's purpose of inspiring and building better lives and communities. Ensuring compliance with internal controls, operational procedures, and risk management policies. Management of human capital, including interviewing, selection, hiring, conducting performance reviews, disciplinary actions, and workforce management scheduling.

• Developed long-term relationships with customers through proactive outreach efforts such as seminars and promotional events.
• Led monthly audits of the cash vault, teller line, and operational requirements.
• Provided training sessions on new products and services offered by the bank.
• Managed the daily operations of a financial center, including staffing, customer service, sales and marketing activities.

• Lead financial center employees in establishing an environment that achieved all sales and service goals; also, proactively addressed financial center concerns as well as all human resources issues (ex
• Disciplinary actions, individual development plan, career development training, and interviews)
• Retail Management Associate Program: Associate in management program to enhance the knowledge, skills and abilities necessary for becoming a successful SouthTrust Financial Center Manager
• Financial Services Representative: Responsible for promoting and cross selling a full range of financial products and services with strong emphasis on meeting established goals
• Responsibilities also included area research to uncover potential prospects as well as meeting local business leaders
• Teller Supervisor: Directly manages tellers and oversees all teller line activities within the financial center
• Observed and coached tellers to help grow customer relationships by identifying sales opportunities

• Managed and deepened client relationships by providing personalized financial solutions and advice.
• Ensured compliance with bank policies and procedures, as well as applicable laws and regulations.
• Maintained knowledge of current banking regulations to ensure compliance with all applicable laws and regulations.
• Compiled new customer information to open accounts and loans, collecting and verifying necessary documentation.
• Maintained an in-depth knowledge of banking products, services, and regulatory requirements.