CHRISTIAN PARADA

º Led sales floor on all aspects: Follow up, inventory management, T/Oing, and closing deals.

º Confirmed daily appointments.

º Helped out on dealer locates.

Desked new car deals in the absence of the new car manager, and desked used car deals in the absence of the used car manger.

Helped out on used car appraisals as needed.

Led weekly sales meetings and led weekly trade walks with the sales team.

º Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.

º Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.

º Helped out on used car appraisals as needed.

º Led weekly sales meetings and led weekly trade walks with the sales team.

• Directed new car inventory, dealer trades, and sales transactions.
• Conferred with Pre-Owned Manager to assess and purchase used vehicles.
• Liaised with Finance department to enhance delivery efficiencies and increase profits.
• Operated as Used Car Sales Manager in absence of department leadership.
• Identified profitable growth opportunities and expanded new car volumes; drove gross profit increase and improved customer service index.

• Recruited, trained, and mentored cross-functional team of managers, customer support, parts/service, lot attendants, and financial personnel.
• Led new and used car sales; established performance targets and integrated staff incentive programs.
• Procured and controlled inventory; executed dealer-to-dealer trades.
• Managed franchise start-up operations; determined and implemented strategic growth plans in line with long-term corporate objectives.
• Regularly collaborated with Finance personnel to optimize end-to-end delivery process; entrusted to fill in as back-up Finance Manager.

• Operated as Used Car Sales Manager in absence of department leadership.
  
• Identified profitable growth opportunities and expanded new car volumes;
  drove gross profit increase and improved customer service index.
  

• Negotiated and closed high-earning sales.
• Tracked and reported key sales metrics encompassing quotas, profit margins, and total revenue.
• Secured low interest rates from banks and lending institutions.
• Piloted daily and weekly sales meetings.
• Ranked Top Salesman in the company and #4 in the nation.
• Trained and supervised high-performing team of ten sales representatives.

Processed both retail and Lease transactions.

Worked with Lenders to Obtained best approvals for Finance and Lease deals.

Presented Menu of Finance and lease options such as ; Gap , Vehicle service contracts, maintenance contracts.

Worked on the Sales floor as the Floor Manager, Duties included:

Meeting and greeting customers.

Closing deals for sales reps. Training sales reps.