Christian Pasley
Murfreesboro,TN
Summary
Creative and well-rounded Social Media Specialist with excellent eye for detail and strong understanding of web strategies. Driven and dedicated and offering polished skills in copywriting and editing, brand management, and marketing strategies.
Overview
4
4
years of professional experience
Work History
Social Media Specialist/Copywriter
Tennessee Credit Union
08.2022 - 04.2024
- Developed and maintained a comprehensive social media calendar, scheduling 3 email blasts and 5 social media posts a week
- Led the copywriting efforts for the new website and mobile app, ensuring a cohesive and user-friendly digital experience
- Posted new content to align with product and service launches via Twitter, LinkedIn, Instagram, and Facebook
- Created marketing content, including blogs, promotional materials, and advertisements for social media
- Wrote, edited, and updated blog posts and articles to drive website traffic, while providing valuable financial information to members
- Collaborated closely with team members to meet project requirements, develop solutions, and meet tight deadlines
- Customized brand image to engage the target audience and drive engagement
- Crafted compelling internal and external communications, reinforcing the company's messaging and brand image
- Actively participated in local events to promote the credit union's products and services, fostering community engagement and brand visibility.
Content Writer
Rate My College Coaches
12.2021 - 05.2022
- Monitored daily sports events and issues to report relevant news
- Wrote engaging and compelling articles for online publications about teams and players
- Formatted articles, blogs, and web pages using HTML, photos, and infographics
- Collaborated with other content writers to generate new story ideas
- Edited and proofread content to ensure proper grammar, quality, and consistency with AP style
- Performed technical SEO and optimized content to improve search engine rankings for target keywords and key phrases
- Created visually appealing charts and graphs, facilitating comprehensive analysis of data trends and patterns
- Utilized social media platforms, including Instagram, Twitter, and Facebook, to effectively promote and share content.
Member Representative
Target
07.2020 - 05.2022
- Contributed to team success by completing tasks promptly and accurately
- Assisted in training junior team members on the protocols and procedures of each station to maximize contributions
- Created seasonal displays to showcase new and promotional merchandise
- Developed strong collaborative relationships with coworkers and managers
- Maintained stock on inventory floor.
Education
Bachelor of Science in Journalism -
Middle Tennessee State University
Murfreesboro, TN05.2022
Skills
- Social Media Marketing
- Creative Writing
- Editing skills
- Customer Service
- Internal Communications
- Social Media Strategy
Timeline
Social Media Specialist/Copywriter
Tennessee Credit Union
08.2022 - 04.2024
Content Writer
Rate My College Coaches
12.2021 - 05.2022
Member Representative
Target
07.2020 - 05.2022
Bachelor of Science in Journalism -
Middle Tennessee State University
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