Christian R. Guynn

DIRECTOR OF SEO - SENIOR MANAGEMENT

Local SEO Help

02.2021 - Current

Provide specialized expertise in search engine optimization campaign content strategy development and research for over 50 local, national, and global SEO client's across diverse industries to improve the overall success of their digital footprint.
Performed in depth technical site audits of large, national client websites to ensure proper site architecture, optimal page load speed, internal linking, advanced Schema implementation & addressed Core Web Vitals issues on an ongoing basis.
High level knowledge of technical SEO tools including Screaming Frog, Sitebulb, Ahrefs, SEMRush, Search Atlas, Google Search Console and more.
Crafted custom SEO campaigns and editorial calendars through effective data-driven analysis to achieve the short and long-range goals of each client, consistently exceeding key performance indicators for rankings and lead conversion within an average of six months.
Demonstrated strong analytical skills to research current market trends and competitor strategies to identify opportunities for significant improvements in organic search results.
Developed and implemented a hybrid AI/human editing digital content creation process for SEO content marketing and copywriting which was implemented across our entire client portfolio.
Established a strong track record of coordinating cross-functional teams, including web design and web publishing to manage website improvements and SEO optimizations.
Led Product Marketing campaigns for Shopify e-commerce client's to increase organic business growth through strategic SEO implementation.
Leveraged strong communication skills and demonstrated ability to articulate complex technical SEO concepts to non-technical stakeholders, resulting in greater team cohesion and project success.
Demonstrated the ability provide leadership mentoring a team of 15 members including content writers, On page content optimization specialists, outreach link building & prospecting as well as collaborations with the design & development team.
Led a team in designing a comprehensive outreach link building strategy that significantly boosted the site's SEO authority, performance and visibility on key search engines.
Ensured accountability in SEO team performance, resulting in enhanced keyword rankings and increased organic traffic.
Developed & created agency SOPs based on Google SEO best practices.
A tactical problem solver with strategic thinking who is adaptable, and innovative and has displayed the ability to meet deadlines and prioritize tasks efficiently.
Experience working with SEO clients in the financial and credit verticals including a national credit union and small business funding funding company.
Has the ability to work independently while managing multiple projects at once.
Led client performance meetings to articulate strategy, analyze metrics and goal achievements.
Increased organic traffic for all new client's by an average of 30% within the first six months.
Elevated the market position and user experience of a national travel nurse recruiting company by over 50%. I implemented an advanced content marketing strategy along with targeted link-building campaigns.
This increased the site traffic by over 50% in less than one year. Leads and applications increased by 30% as a result.
Realized a 40% increase in organic traffic within six months, boosted sales by 50% within a year, and attained a top ranking on Google for a national/local billiard table e-commerce website.