Christian Rocha
Newark ,CA
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
16
16
years of professional experience
Work History
Sales Manager
AT&T Mobility
01.2016 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Implemented systems and procedures to increase sales.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed accounts to retain existing relationships and grow share of business.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Communicated product quality and market comparisons by creating sales presentations.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Sales Manager
RadioShack
06.2007 - 10.2015
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Handled customer relations issues, enabling quick resolution, and client satisfaction
Education
Business Management -
Chabot College
Hayward, CASkills
- Product and Service Management
- Profit and Revenue-Generating Strategies
- Direct Sales
- Sales Presentation
- Business Development and Planning
- Persuasive Negotiations
- Sales Territory Growth
- Coaching and Mentoring
- Time Management
- Team Oversight
- B to B Sales
- Key Account Management
- Recruiting and Hiring
- Analytical Problem Solver
- Budgeting and P&L
- Consultative Selling
- Management of Personnel Resources
- Sales Strategy Development
- Complex Problem-Solving
Languages
Spanish
Native or Bilingual
Timeline
Sales Manager
AT&T Mobility
01.2016 - Current
Sales Manager
RadioShack
06.2007 - 10.2015
Business Management -
Chabot College
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