Christian Salazar Martínez
Bachelor’s Degree In Communication Sciences With A Specialization In Marketing
Mexico City
Summary
To work in a company that provides the opportunity to apply my knowledge and professional and personal skills, while allowing me to grow and learn more as a person and as a professional.
Overview
14
14
years of professional experience
7
7
Certifications
Work History
Head of marketing for Latin America
PEARSON LATAM
01.2025 - Current
- Direct report to the VP of Global Marketing for Pearson Higher Education.
- Definition of marketing strategy for Higher Education in Latin America.
- Adaptation of international campaigns to the local market, defining: Objectives, audience, media plan, KPIs, marketing materials, messages, etc.
- Monthly results reporting to the VP.
- Management of a multidisciplinary and multicultural team (1 person in Mexico, 1 person in Colombia, and 4 in Brazil).
- Planning, execution, and evaluation of projects with international teams.
- Definition of individual development plans for all team members, reinforcing three pillars: Person, job, and mind.
- Administration and optimization of the regional budget.
Marketing manager for Latin America
PEARSON LATAM
05.2022 - 12.2024
- Follow-up on 360 strategy actions.
- Leadership of a regional team of 8 people (Brazil, Mexico, and Colombia).
- Coordination of projects with universities and government.
- Administration and optimization of the regional budget.
- Results reporting and project follow-up with global teams.
- Relationship with suppliers and marketing agencies.
Marketing coordinator for Mexico and Central America
PEARSON LATAM
01.2020 - 04.2022
- Definition of marketing strategy for the English, Spanish, corporate, and higher education divisions in Mexico and Central America.
- Follow-up on strategy actions and results.
- Market trend analysis.
- Relationship with suppliers.
Marketing coordinator
EDENRED MEXICO
05.2019 - 12.2019
- Creation of a 360 marketing strategy for the launch of BPfleet.
- Definition of key messages by segment and target audience for marketing materials.
- Follow-up on lead campaigns in Google Ads and Meta Ads.
Marketing & Online Reputation Manager
ABCW
11.2017 - 01.2019
- Coordination of digital marketing campaigns in Google Ads and Meta Ads for clients such as izzi Telecom, FEMSA, Actinver, Cambridge Assessment English Mexico, among others.
- Monthly results presentation directly to clients.
- Leadership of a team of SEO analysts and writers and budget management.
- Relationship with media outlets such as Forbes, Publimetro, Merca 2.0, El Universal, among others.
Account manager
LOCAL ESTRATEGIAS POLÍTICAS
08.2015 - 07.2017
- Political consultant and strategist for candidates for various public positions:
- Development of digital and traditional strategies for the positioning of political figures (agenda, content, production, media plan).
- Leadership of social media teams.
- Coordination of projects with media outlets.
Editorial Coordinator for the Metropolitan Area of Mexico City
TECNOLÓGICO DE MONTERREY-CAMPUS SANTA FE
01.2012 - 08.2015
- Creation of a communication medium for the campuses in the area and weekly publication of the campus's internal newspaper.
- Writing of advertising copies and informative notes for social media and national print media campaigns.
Education
Diploma - Digital Communications And Media
Tecnológico De Monterrey, Campus Santa Fe
01.2014
Bachelor of Science - Communication Sciences
Tecnológico De Monterrey, Campus Estado De México
05.2001 -
Skills
- English (TOEFL: 583 points) / Portuguese (intermediate)
- Resilience and problem-solving
- Ability to work under pressure and lead multicultural teams
- Responsible, empathetic, honest, and loyal
- Proficient in Word, Excel, and PowerPoint (90%); Adobe Photoshop, InDesign, and Final Cut (50%)
- Proactive, innovative, and creative
Certification
Inbound Marketing Certification by HubSpot (in progress)
Timeline
Head of marketing for Latin America
PEARSON LATAM
01.2025 - Current
Marketing manager for Latin America
PEARSON LATAM
05.2022 - 12.2024
Marketing coordinator for Mexico and Central America
PEARSON LATAM
01.2020 - 04.2022
Marketing coordinator
EDENRED MEXICO
05.2019 - 12.2019
Marketing & Online Reputation Manager
ABCW
11.2017 - 01.2019
Account manager
LOCAL ESTRATEGIAS POLÍTICAS
08.2015 - 07.2017
Editorial Coordinator for the Metropolitan Area of Mexico City
TECNOLÓGICO DE MONTERREY-CAMPUS SANTA FE
01.2012 - 08.2015
Bachelor of Science - Communication Sciences
Tecnológico De Monterrey, Campus Estado De México
05.2001 -
Diploma - Digital Communications And Media
Tecnológico De Monterrey, Campus Santa Fe
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