Christian Shear
Schenectady
Summary
Results-driven marketing strategist with strong focus on team collaboration and achieving measurable outcomes. Skilled in market analysis, campaign development, and client relationship management. Adaptable and reliable, able to meet changing needs and deliver impactful solutions. Proven track record in optimizing strategies to increase brand visibility and drive growth.
Overview
6
6
years of professional experience
Work History
Senior Advertising Account Planner
Charter Communications, Spectrum
02.2023 - Current
- Designed customized media plans, using addressable and programmatic solutions for diverse clientele based on their specific needs and market conditions. Creating media plans informed by SEO, CTR, reach, frequency, impressions, CPM, GRP, etc.
- Collaborated closely with sales teams to secure new business opportunities, driving overall company growth, handling account lists including 60 clients, and developing plans for over $6,000,000 in estimated revenue.
- Provided agency perspective on market research, using first and third party data. Translating it into a digestible format for sales to provide to clients. Familiarity with Nielsen Scarborough, ComScore, and Kantar data.
- Mentored junior account planners on best practices related to account management, fostering a culture of continuous learning within the team.
- Expertise in market conditions of 12 DMAs across the North East.
- Political contact for Buffalo, Erie, and Albany markets. Creating affective advertising campaigns, with a fair assessment, regardless of political affiliation.
- Developed working relationships with associates, employees of other departments and representatives of other organizations.
- Examined documents for accuracy, legality and compliance with pertinent regulations.
Sound Board Operator
WAMC
01.2023 - 05.2025
- Optimized equipment functionality by conducting regular maintenance checks and addressing any necessary repairs.
- Contributed to the overall success of live productions by working closely with directors, hosts, and fellow technicians.
- Exceeded audience expectations by consistently delivering high-quality sound experiences broadcasted out to 23 affiliate stations.
- Ensured smooth transitions between scenes through precise sound cue execution during live events.
- Provided guidance to less experienced team members, fostering a supportive learning environment that promoted skill growth and development.
- Maintained optimal audio quality by troubleshooting technical issues and implementing effective solutions.
- Mixed and mastered vocal arrangements using Adobe Audition and ENCO systems.
Manager / Product Expert / Digital Marketing Specialist
Mr. Dealz Inc.
02.2020 - 02.2023
- Tested products for quality control. Performing maintenance and restorations when possible if said products were outside of company standard.
- Developed social media content strategy and posting professional photos and product descriptions on the company's online store, guided by SEO and keyword optimization.
- Researching market value to assure inventory was competitively priced.
- Logged financial information for budgetary and tax-related purposes.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
Editor / Production Assistant
Dear Neighbor
08.2021 - 05.2022
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Spearheaded transition to digital-first publishing model, adapting content for online platforms.
- Initiated community engagement programs, increasing audience loyalty and feedback.
- Managed content calendar to ensure timely publication of articles and features.
- Developed and maintained editorial standards for content.
- Creating promotional material using a mix of Canva and the Adobe Creative Suite
Education
Communications
The College of Saint Rose
Albany, NY05-2022
Skills
- SEO and SEM skills
- Marketing analytics
- Production
- Content strategy
- Advertising strategy
- Problem-solving
Timeline
Senior Advertising Account Planner
Charter Communications, Spectrum
02.2023 - Current
Sound Board Operator
WAMC
01.2023 - 05.2025
Editor / Production Assistant
Dear Neighbor
08.2021 - 05.2022
Manager / Product Expert / Digital Marketing Specialist
Mr. Dealz Inc.
02.2020 - 02.2023
Communications
The College of Saint Rose
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