Christian Simonsen

• Collaborate with a portfolio of clients across various industry segments (CPG, Retail, B2B, Tune-in) to develop tailored digital media strategies focused on driving brand awareness, consideration, and/or purchase intent.
• Strategize and execute a range of acquisition and growth-focused media campaigns, while optimizing ROI and maintaining campaign efficiencies with budgets ranging from $50K to $10MM per client.
• Generated a 300% increase in sales revenue through targeted retargeting strategies, driving significant incremental sales.
• Boosted viewership and Pay-Per-View sales by 40% year-over-year through strategic partnerships with niche publishers.
• Negotiated high-impact sponsorships targeting specific audiences, driving site traffic that surpassed client benchmarks by 500%.Utilize performance metrics to provide actionable recommendations for media investments and optimizations, consistently exceeding business KPIs.
• Collaborate closely with media, finance, ad operations, and analytics teams to provide detailed reporting and forecasting to department leaders and key decision-makers on a quarterly basis.
• Manage and mentor a high-performing team of two media associates, ensuring seamless delegation of tasks, timely project completion, and continuous professional development.

• Research target markets using Google analytics and historical records.
• Assist in the development of new and exciting ticket packages to attract different market segments and demographics.
• Attend community events to acquire new business and increase company exposure.
  Carry out sales via cold calls to prospect for new clients.
• Effectively utilize email marketing to retarget previous clients and sustain relationships.
• Interact with fan base before, during, and after games to promote the product.

• Analyze data to identify strengths and weaknesses throughout the life of a marketing campaign.
• Prepare weekly reports based on the performance of our team's marketing endeavors.
• Assist in the development of PowerPoints and recap decks outlining the latest product offerings or performance reports.
• Organize marketing inventory and prepared shipments for expos.