Summary
Overview
Work History
Education
Skills
Websites
Certification
Hobbies and Interests
Awards
References
Timeline
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CHRISTIAN WITYK

CHARLOTTE,NC

Summary

As a seasoned and innovative sales leader, I have a customer-focused approach and progressive expertise in formulating and implementing impactful strategies for entertainment event management. Throughout my career, I have consistently demonstrated my ability to propel significant business growth, execute effective sales plans, and provide intuitive leadership within high-growth organizations. I am highly skilled in developing programs that promote in-line and out-of-aisle placement during specific time frames related to entertainment content releases and seasons. My results-oriented approach and strong business acumen have enabled me to secure new business and penetrate markets while adhering to core business and revenue targets. With a comprehensive knowledge of products, competitors, events, and markets, I am able to guide strategy and satisfy sales goals. I leverage my strengths in analytics, decision-making, and problem-solving skills to expand existing customer bases and drive revenue growth. As a tech-savvy professional, I am proficient in Adobe Suites, Microsoft Suites, Slack, Salesforce, Research, and Google Suites. My ability to use technology to streamline processes and drive sales has been instrumental in my success as a sales leader. If you are looking for a proven sales leader who can drive growth and deliver results.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Director of Sales

Encore
Charlotte, NC
04.2022 - Current
  • Division Leadership & Market Penetration: Directed Encore's Sports and Entertainment Division, executing transformative initiatives that elevated market presence and established the company as the preferred partner for major sports leagues (NFL, MLB, MLS) and top-tier entertainment studios (Netflix, Disney, Comcast).
  • Strategic Sales Development: Spearheaded the identification and qualification of new sales opportunities, driving significant new logo acquisition and expanding partnerships through targeted strategic pursuit plans.
  • Revenue Growth & Sales Innovation: Consistently surpassed revenue targets by deploying innovative sales tactics and fostering seamless collaboration with experience leads and account management teams.
  • Industry Engagement & Lead Generation: Actively represented Encore at industry events, speaking engagements, and networking opportunities, forging strategic relationships that generated high-quality leads and propelled business growth.
  • Team Leadership & Pipeline Optimization: Led high-performing sales teams to achieve significant year-over-year growth by leveraging CRM software to maintain a robust sales pipeline and accurately forecast revenue, while ensuring proactive, face-to-face client engagement.

Corporate Manager of Sales and Marketing (Enterprise)

Cedar Fair Entertainment Company
Charlotte, NC
09.2022 - 04.2023
  • Optimized Lead Generation: Executed a comprehensive lead development program and refined prospecting sequences, resulting in measurable pipeline growth and enhanced conversion rates.
  • B2B Channel Management: Managed diverse corporate channels—including events, sponsorships, consignments, and reseller partnerships—by leveraging B2B sales and marketing strategies to consistently exceed organizational targets.
  • Sales Cycle & Enablement Strategies: Developed and implemented robust sales cycle methodologies, lead nurturing processes, and sales enablement initiatives, significantly increasing pipeline growth and prospect conversion.
  • Strategic Growth Planning: Designed and executed year-over-year growth strategies for corporate business segments, driving successful channel expansion and market penetration.
  • Sales Team Leadership: Mentored and managed a high-performing sales team by providing strategic guidance, continuous feedback, and performance improvement plans to achieve and surpass sales objectives.

Enterprise Account Executive

Panasonic
Remote
06.2017 - 09.2022
  • New Business Revenue Generation: Analyzed and qualified new business leads while supervising 3 business development representatives, driving key initiatives that generated $10.7M in new revenue.
  • Sales Expansion & Team Leadership: Expanded sales across diversified industries in seven states by leading a team of 5 account managers, achieving a 25% revenue increase and a 15% boost in team productivity.
  • Strategic Partnership Development: Cultivated profitable alliances with Themed Entertainment Industry Associations (IAAPA, TEA) and managed major accounts—including I-4 theme parks and immersive experiences—to drive a 15% revenue growth.
  • Innovative Sales Process Improvement: Enhanced sales strategies by implementing cutting-edge techniques to capture greater market share, resulting in a 20% increase in sales revenue.
  • Project Efficiency Optimization: Streamlined project execution by breaking down tasks into actionable steps and setting clear timelines, leading to a 30% improvement in on-time project completion.

Margaritaville Brand Manager

Margaritaville Holdings LLC.
Remote
08.2017 - 05.2019
  • Brand Ambassador Leadership: Directed a high-performing team of 10 brand ambassadors by implementing regular coaching, training, and performance feedback, resulting in increased productivity and improved job satisfaction.
  • Account Growth & Customer Success: Executed targeted strategies to deepen account penetration, achieving a 20% increase in both sales and customer satisfaction.
  • Digital Engagement Optimization: Managed multiple social media platforms and influencer partnerships, driving a 30% surge in digital engagement and reach.
  • Targeted Marketing Campaigns: Designed and implemented comprehensive marketing campaigns for diverse demographics, significantly boosting brand awareness and market penetration.
  • Cross-Functional Product Launches: Collaborated with sales, marketing, and product development teams to execute successful product launches, enhancing revenue growth and strengthening customer loyalty.

Education

Bachelor of Science - Business Law

Rutgers University-New Brunswick
New Brunswick, NJ
05-2019

Master of Business Administration - International Business

LSU Shreveport
Shreveport, LA

Skills

  • Team Entertainment Management
  • Sales & Revenue Optimization
  • Resources Planning & Handing
  • Brand Awareness
  • Staff Training & Leadership
  • Policies & Procedure Compliance
  • Sales Targets Accomplishment
  • Customer Base Expansion
  • Customer Service & Support
  • Digital & Multi-Platform Marketing
  • Cross-Functional Collaboration
  • Pipeline Generation
  • Market Research
  • Trend Analysis
  • Program Development
  • Contract Negotiation
  • Client Needs Assessment
  • Issues Resolution

Certification

  • Certificate in Leadership- LinkedIn
  • Certificate in Management- Panasonic Learning Lounge
  • Certificate in Antitrust Law- Panasonic PEAK
  • Certificate in International Trade Law- Panasonic PEAK

Hobbies and Interests

  • College Football
  • Intermural Sports
  • Physical Fitness
  • Stand-Up Comedy & Theater
  • Film and Television
  • Theme Parks
  • Hockey
  • Cooking
  • Traveling

Awards

  • Rising Star Award - Panasonic
  • International Championship Entrepreneurship- DECA
  • 3x State Champion Professional Selling- DECA
  • Inside Salesperson of the Year- Panasonic
  • Dedication of a Day
  • Varsity Letter

References

References available upon request.

Timeline

Corporate Manager of Sales and Marketing (Enterprise)

Cedar Fair Entertainment Company
09.2022 - 04.2023

Director of Sales

Encore
04.2022 - Current

Margaritaville Brand Manager

Margaritaville Holdings LLC.
08.2017 - 05.2019

Enterprise Account Executive

Panasonic
06.2017 - 09.2022

Bachelor of Science - Business Law

Rutgers University-New Brunswick

Master of Business Administration - International Business

LSU Shreveport

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